Audience From Scratch Class VS Opens Are Dead

Audience From Scratch Class

How to quickly build an audience and launch a product

Opens Are Dead

Everything email marketers need to get ready for iOS 15

Landing page //
2023-01-18

Landing page //
2021-10-16

Opens Are Dead

Website: opensaredead.com

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Audience From Scratch Class features and specs

No features have been listed yet.

Opens Are Dead features and specs

Innovative Concept
Opens Are Dead challenges traditional email marketing metrics by focusing on engagement rather than open rates, offering a fresh approach to evaluating email success.
Enhanced Privacy
By not relying on open tracking, Opens Are Dead respects subscriber privacy, which aligns with increasing consumer demand for data protection.
Improved Engagement Metrics
The platform encourages marketers to focus on more meaningful engagement metrics, such as clicks and conversions, which can lead to more effective strategies.
Adaptability
Businesses can adapt to environments where open tracking is less reliable due to increased email client privacy measures, such as Apple's Mail Privacy Protection.

Possible disadvantages of Opens Are Dead

Adjustment Period
Marketers accustomed to using open rates as a key performance indicator may experience a learning curve while transitioning to new metrics.
Limited Awareness
As a relatively new and niche concept, Opens Are Dead may not have widespread adoption or awareness in the marketing community.
Potential Data Gaps
Eliminating open rate data might lead to missing insights about certain aspects of subscriber behavior that could be valuable for segmentation and targeting.
Dependence on Other Metrics
Success relies heavily on other engagement metrics, which may not provide a complete picture without the context that opens once offered.

Category Popularity

0-100% (relative to Audience From Scratch Class and Opens Are Dead)

Opens Are Dead

Productivity

54 54%

Productivity

46% 46

Marketing

40 40%

Marketing

60% 60

Email Marketing

0 0%

Email Marketing

100% 100

100 100%

0% 0

User comments

Share your experience with using Audience From Scratch Class and Opens Are Dead. For example, how are they different and which one is better?

Social recommendations and mentions

Based on our record, Opens Are Dead seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Audience From Scratch Class mentions (0)

We have not tracked any mentions of Audience From Scratch Class yet. Tracking of Audience From Scratch Class recommendations started around Jan 2023.

Opens Are Dead mentions (2)

Ecommerce ESPs strategies for upcoming iOS 15 changes
Rytis Lauris, CEO of Omnisend, detailed the company's belief that opens were only a proxy score to begin with, and that the best approach is to educate their clients. Through their campaign Opens Are Dead Omnisend has been helping brands understand the changes coming and how they can best adapt. They also are committing to a focus on recency, repeat and returning customers, and how they drive profitability. Source: about 4 years ago
Shopify ESPs Share their Strategies for Upcoming iOS 15 Changes
Opens Are Dead, hub of all things related to iOS 15. Source: about 4 years ago