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Attribution VS BooleanMaths

Compare Attribution VS BooleanMaths and see what are their differences

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Attribution logo Attribution

Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.

BooleanMaths logo BooleanMaths

The Formula for Marketing Success
  • Attribution Landing page
    Landing page //
    2021-09-15
  • BooleanMaths Cover Image
    Cover Image //
    2025-02-01
  • BooleanMaths User Journey Mapping
    User Journey Mapping //
    2025-02-01
  • BooleanMaths Precise Attribution
    Precise Attribution //
    2025-02-01
  • BooleanMaths CAPI integration
    CAPI integration //
    2025-02-01

BooleanMaths is an AI-driven marketing analytics platform designed to help businesses unlock the full potential of their ad spend and customer journey insights. Our suite of solutions empowers brands to optimize marketing campaigns, allocate budgets more efficiently, and drive higher ROI—seamlessly and at scale.

Attribution

Website
attributionapp.com
Pricing URL
-
Platforms
-
Release Date
-
Edit details

BooleanMaths

Website
booleanmaths.com
Pricing URL
Official BooleanMaths Pricing
Platforms
Shopify Wordpress
Release Date
2024 December
Startup details
Country
India
State
Maharashtra
City
Mumbai
Founder(s)
Nitesh Singh, Saurav Suman
Employees
10 - 19
Edit details

Attribution features and specs

  • Comprehensive Data Aggregation
    Attribution offers robust data aggregation capabilities, allowing you to collect and synchronize marketing data from multiple sources into one central platform.
  • Cross-Channel Insights
    The platform provides insights across different marketing channels, helping you to understand the performance and impact of each channel on conversions.
  • Customizable Attribution Models
    Users can customize attribution models to suit their specific business needs, providing flexibility in how marketing efforts are assessed and optimized.
  • Real-Time Analytics
    The tool provides real-time analytics, enabling marketers to make data-driven decisions quickly and efficiently.
  • Integration with Multiple Platforms
    Attribution integrates seamlessly with a range of marketing and analytics platforms like Google Ads, Facebook, HubSpot, and many more.

Possible disadvantages of Attribution

  • Complex Setup
    The initial setup and configuration can be complex and may require technical expertise, which could be challenging for smaller businesses or teams.
  • Cost
    The software can be expensive, particularly for smaller companies or startups with limited budgets.
  • Learning Curve
    There is a steep learning curve associated with using the platform effectively. Users may need significant time to understand and utilize all features fully.
  • Data Accuracy
    While powerful, data accuracy can sometimes be an issue, particularly if integrations are not set up correctly or if there are discrepancies in data sources.
  • Limited Customer Support
    Some users have reported that customer support can be slow or not as helpful as expected, which could delay issue resolution.

BooleanMaths features and specs

  • Pulse Pixel
    Understand user interactions across multiple touchpoints to refine marketing strategies.
  • Link Builder
    Create trackable UTM links and measure campaign performance across multiple touchpoints.
  • Ads Manager
    Connect your Facebook & Google Ads accounts to monitor performance and conversions in one unified dashboard.
  • Conversion API Setup
    Integrate your Conversion API (CAPI) with Pixel, enriching data for more accurate tracking and attribution

Analysis of Attribution

Overall verdict

  • Overall, Attribution is regarded as a beneficial tool for businesses aiming to gain deeper insights into their marketing efforts and improve ROI. Its comprehensive analysis tools and user-friendly interface make it a worthwhile investment for those serious about data-driven decision-making.

Why this product is good

  • Attribution (attributionapp.com) is considered a strong tool for businesses looking to understand their marketing performance across multiple channels. It offers robust features like multi-touch attribution, advanced analytics, real-time data processing, and integration capabilities with various platforms. These benefits help businesses allocate their marketing budgets more effectively and optimize their strategies based on concrete data insights.

Recommended for

    This tool is recommended for marketing professionals, digital marketing agencies, and businesses of all sizes that rely heavily on diverse marketing channels. It is especially useful for organizations looking to optimize their marketing spend and improve the accuracy of their performance assessments.

Attribution videos

+ Add

How to Use Linear Attribution in Google Ads 🤓

More videos:

  • Review - 13 Attribution Theories: Part 1
  • Demo - Littledata Google Analytics and Attribution Tool Demo and Review | Ecommerce Tech

BooleanMaths videos

+ Add

BooleanMath Product Teaser

Category Popularity

0-100% (relative to Attribution and BooleanMaths)

Attribution

BooleanMaths

eCommerce
66 66%
eCommerce
34% 34
Marketing Analytics
100 100%
Marketing Analytics
0% 0
Attribution Tracking
48 48%
Attribution Tracking
52% 52
eCommerce Analytics
53 53%
eCommerce Analytics
47% 47

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Attribution and BooleanMaths

Attribution Reviews

Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
Next, we’re appealing to businesses that want to know the real value of their touchpoints. Which touchpoints are responsible for the most clicks and conversions? Attribution attempts to answer this question with multi-touch attribution models and tools.
Source: medium.com

BooleanMaths Reviews

We have no reviews of BooleanMaths yet.
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What are some alternatives?

When comparing Attribution and BooleanMaths, you can also consider the following products

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

RedTrack.io - Performance tracking for affiliates and advertisers

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

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