Software Alternatives, Accelerators & Startups

Attio VS Pardot

Compare Attio VS Pardot and see what are their differences

Attio logo Attio

Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Attio Landing page
    Landing page //
    2022-12-19
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Attio

Website
attio.com
Pricing URL
-
$ Details
freemium $29.0 / Monthly
Platforms
Browser iOS Android Google Chrome REST API

Attio videos

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Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Attio and Pardot)
CRM
100 100%
0% 0
Email Marketing
0 0%
100% 100
Project Management
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Attio and Pardot

Attio Reviews

We have no reviews of Attio yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Social recommendations and mentions

Based on our record, Attio seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Attio mentions (5)

  • Launch HN: Okapi (YC W24) – A new, flexible CRM with good UX
    Great stuff! I celebrate everyone who gets the world off SFDC. We recently started using https://attio.com/ — how do you guys compare? - Source: Hacker News / 3 months ago
  • Show HN: Teable – Open-Source No-Code Database Fusion of Postgres and Airtable
    Attios website: https://attio.com/ Also, what makes this different from: Budibase (cofounder). - Source: Hacker News / 3 months ago
  • Launch HN: Twenty.com (YC S23) – open-source CRM
    2 competitors which I think are getting things right on the UI front are Attio [1] and Folk [2]. It's not as powerful as Salesforce and the data structure is very loose, but they have done a good job with the user-experience. They are not open source though. [1] https://attio.com. - Source: Hacker News / 11 months ago
  • Tracking Users, Organizations, and Investors in B2B SaaS Growth
    I like what I see with https://attio.com/. Haven’t used it yet but have it on the list to check out eventually. Source: about 1 year ago
  • Show HN: Simple CRM and Sales Automation
    We’re building Attio (https://attio.com) for exactly this use case! We have a really modular data structure and a flexible API that feels a lot like Airtable or Notion with all the CRM features you’d expect. I’d love to learn more about your use case as I really believe the idea of a “modular, developer focused” CRM is long overdue! Disclaimer: I am the CTO :). - Source: Hacker News / over 2 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Attio and Pardot, you can also consider the following products

Clariti.app - Clariti is a team communication app that uses Artificial Intelligence to combine emails, chats, documents, calendar events and feeds on the same topic, in rich context-based Conversations to ensure your communication stays focused & organized.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Simplish - Simplish is a day planner software that is used for time management.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

CiraSync - CiraSync is a program that syncs and shares office 365 GAL contacts and calendars to smartphones.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.