Software Alternatives, Accelerators & Startups

Attio VS Marketo

Compare Attio VS Marketo and see what are their differences

Attio logo Attio

Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Attio Landing page
    Landing page //
    2022-12-19
  • Marketo Landing page
    Landing page //
    2023-07-17

Attio videos

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Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Attio and Marketo)
CRM
27 27%
73% 73
Email Marketing
0 0%
100% 100
Project Management
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Attio and Marketo

Attio Reviews

We have no reviews of Attio yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Attio seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Attio mentions (5)

  • Launch HN: Okapi (YC W24) – A new, flexible CRM with good UX
    Great stuff! I celebrate everyone who gets the world off SFDC. We recently started using https://attio.com/ — how do you guys compare? - Source: Hacker News / 2 months ago
  • Show HN: Teable – Open-Source No-Code Database Fusion of Postgres and Airtable
    Attios website: https://attio.com/ Also, what makes this different from: Budibase (cofounder). - Source: Hacker News / 2 months ago
  • Launch HN: Twenty.com (YC S23) – open-source CRM
    2 competitors which I think are getting things right on the UI front are Attio [1] and Folk [2]. It's not as powerful as Salesforce and the data structure is very loose, but they have done a good job with the user-experience. They are not open source though. [1] https://attio.com. - Source: Hacker News / 10 months ago
  • Tracking Users, Organizations, and Investors in B2B SaaS Growth
    I like what I see with https://attio.com/. Haven’t used it yet but have it on the list to check out eventually. Source: 12 months ago
  • Show HN: Simple CRM and Sales Automation
    We’re building Attio (https://attio.com) for exactly this use case! We have a really modular data structure and a flexible API that feels a lot like Airtable or Notion with all the CRM features you’d expect. I’d love to learn more about your use case as I really believe the idea of a “modular, developer focused” CRM is long overdue! Disclaimer: I am the CTO :). - Source: Hacker News / over 2 years ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Attio and Marketo, you can also consider the following products

Clariti.app - Clariti is a team communication app that uses Artificial Intelligence to combine emails, chats, documents, calendar events and feeds on the same topic, in rich context-based Conversations to ensure your communication stays focused & organized.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

CiraSync - CiraSync is a program that syncs and shares office 365 GAL contacts and calendars to smartphones.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Simplish - Simplish is a day planner software that is used for time management.

Pardot - Salesforce B2B marketing automation