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Arbelle is the AI personalization layer for beauty e-commerce. A beauty tech brand offering Virtual Makeup Try-On, Foundation Shade Finder, Look Finder & ArbelleGPT. We help brands build purchase confidence, boost conversions, and reduce returns.

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Website, pricing, platforms and company facts side by side.
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| Website | arbelle.ai | alanaknows.com |
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| Company | Startup from Sweden · 20 - 49 employees · 2023 | — |
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In their own words, as submitted to SaaSHub.


We’re Arbelle, the AI personalization layer for beauty e-commerce. We help beauty brands turn shopper uncertainty into 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, so you can 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗺𝗼𝗿𝗲 of the traffic you already have, reduce mismatch-related returns, and increase the value of every customer visit. Our main...
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How Cosmetic Brands Drive E-commerce Growth with Virtual Makeup Try-On & Shade Finder
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As answered by people managing Arbelle and https://alanaknows.com/.
Arbelle's answer
Arbelle combines the technological depth of an established face AI provider with the flexibility and personal support of a specialized beauty tech partner.
Backed by over 20 years of R&D, Arbelle delivers photorealistic virtual makeup try-on with accurate product colors, textures, and finishes, alongside AI shade matching that supports diverse skin tones using the Monk Skin Tone Scale. Unlike solutions that rely on questionnaires or offer visualization alone, Arbelle combines live camera skin tone analysis, SKU-specific shade recommendations, and instant virtual try-on in one experience.
Beyond accuracy and realism, Arbelle offers personalized full-look recommendations, detailed product-level analytics, privacy-by-design technology, and flexible integrations through Shopify, ready-made widgets, APIs, and SDKs.
Brands also benefit from customizable experiences, flexible pricing, and dedicated technical support, making Arbelle a strong choice for businesses looking for measurable e-commerce results without unnecessary complexity.
Arbelle's answer
Arbelle combines over 20 years of face-tracking expertise with advanced AI and AR technology to deliver realistic, accurate, and scalable beauty shopping experiences.
Unlike single-purpose beauty tech tools, Arbelle brings virtual makeup try-on, AI foundation shade matching, personalized full-look recommendations, and conversational AI assistance into one connected platform.
Its solutions are designed around real cosmetic products, with a strong focus on true-to-product colors, realistic finishes, precise skin tone analysis, and seamless integration across digital and physical retail channels.
Arbelle's answer
Arbelle is designed for beauty and cosmetics brands, retailers, and e-commerce businesses looking to improve online and in-store makeup shopping through AI-powered personalization.
Its primary audience includes e-commerce managers, digital marketing teams, product and innovation leaders, and technology decision-makers seeking solutions for virtual makeup try-on, foundation shade matching, personalized product recommendations, and omnichannel beauty experiences.
Arbelle serves businesses of different sizes, from emerging beauty brands using Shopify to established cosmetics companies requiring customized, enterprise-level integrations.
Arbelle's answer
Arbelle's story began with Visage Technologies, a Swedish technology company founded in 2002 and specializing in computer vision, face tracking, and artificial intelligence.
After years of developing advanced face AI technology and collaborating with cosmetics brands, Visage Technologies introduced its dedicated beauty AR technology in 2019. As demand for personalized digital beauty experiences grew, Arbelle was officially launched in 2023 as a specialized beauty technology brand.
Today, Arbelle builds on more than two decades of research and development, combining proprietary AI and AR technology with deep beauty industry expertise to help cosmetics brands make product discovery easier, more accurate, and more personalized.
Arbelle's answer
Arbelle is built on proprietary computer vision, artificial intelligence (AI), machine learning, and augmented reality (AR) technologies developed by Visage Technologies.
Its core technology includes real-time 3D face tracking, facial feature analysis, photorealistic AR rendering, AI-powered skin tone detection and shade matching, and personalized product recommendation algorithms.
Arbelle also incorporates conversational AI for virtual beauty consultations and supports integration through web technologies, mobile SDKs, APIs, and Shopify.
Arbelle's answer
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Perfect Corp can be a strong fit for large brands seeking a broad beauty-tech ecosystem, enterprise scale, and wide feature coverage. Brands that value close collaboration, faster responsiveness, commercial...
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