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Apollo.io VS Pardot

Compare Apollo.io VS Pardot and see what are their differences

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Apollo.io logo Apollo.io

Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Apollo.io Landing page
    Landing page //
    2023-05-08
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Apollo.io videos

+ Add

Free software to find email addresses - apollo.io review

More videos:

  • Review - “Feature Fatigue Kills UX” by Lily Chen, senior software engineer at Apollo.io

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Apollo.io and Pardot)

Apollo.io

Pardot

Lead Generation
100 100%
Lead Generation
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Sales Tools
100 100%
Sales Tools
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Apollo.io and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Apollo.io and Pardot

Apollo.io Reviews

We have no reviews of Apollo.io yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, Apollo.io seems to be more popular. It has been mentiond 63 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Apollo.io mentions (63)

  • Lead Generation
    Apollo.io seems popular for cold email. Source: 5 months ago
  • Senior front end developer salary
    FAAANGM + ATlassian/Uber and similar product based companies 85 lacs - 1.1 cr Startups like coinbase / apollo.io / rippling 80+. Source: 7 months ago
  • Anything Better Than Apollo.io?
    Their data seems pretty good and their features are awesome, but they had a couple of glitches this week that are annoying me. I know they seem to be the best, but has anyone bested them yet? Curious if there's anything out there that's better than Apollo.io. Source: 9 months ago
  • how to get Email Contacts
    Tons of options: apollo.io is popular and affordable. If you're looking for recently funded company contact info, saasydb.com is good. Source: 10 months ago
  • LinkedIn Sales Nav worth it or overrated?
    I agree with most people here in that its invaluable. Especially when paired with some other tools like apollo.io and autobound.ai. Source: 10 months ago
View more

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Apollo.io and Pardot, you can also consider the following products

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Hunter - Find all the email addresses related to a domain

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Lusha - Search less. Sell more.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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