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Alterable VS WhatCounts

Compare Alterable VS WhatCounts and see what are their differences

Alterable

Real-time, open-time content for email: countdown timers, dynamic images, live product picks, geo-targeted maps, one-click surveys, and scratch-card rewards. No code, no ESP integration, rendered fresh every time someone opens.

Rating
0 reviews
Pricing
Freemium
Alternatives Is it good?
WhatCounts

WhatCounts is a marketing channel that delivers smart, personalized messages to their target audiences.

Rating
0 reviews
Alternatives Is it good?
Warmup Inbox
Warmup Inbox is a tool that automates the process of warming up your email inboxes, raising your sender reputation and inbox health automatically. sponsored

Which is more popular?

SaaS popularity
100% vs 0%
alternatives listed
14 vs 68

Base details

Website, pricing, platforms and company facts side by side.

Alterable
WhatCounts
Website alterable.com whatcounts.com
Pricing
Freemium Official pricing
—
Platforms
Web
—
Company Startup from the United States · 1 - 9 employees —
Listed in
Dynamic Content Email Marketing SaaS Digital Marketing Email Newsletter Marketing Marketing Automation +4
Email Marketing Newsletter Marketing Email Marketing Platforms Email Testing +1

About Alterable and WhatCounts

In their own words, as submitted to SaaSHub.

Alterable
WhatCounts

Alterable adds real-time, open-time content to email campaigns, no coding, no ESP integration, no resends. Every asset is a single image URL that renders fresh the moment a subscriber opens the message, not the moment you hit send. Countdown timers count down live in the inbox. Choose a fixed...

Read more about Alterable

No description of WhatCounts yet.

Features and specs

What each product offers, as listed by its team.

Alterable 6 features
WhatCounts 5 features
  • Countdown Timers
    Live, ticking countdown images embedded in email via a single <img> tag. Re-rendered fresh every time an email is opened.
  • Dynamic Images
    Serves a different image per recipient based on location, device, language, weather, temperature, time of day, or custom rules, rendered at open-time.
  • Dynamic Products
    Product blocks showing live price, stock level, and availability at the moment of open; auto-hides sold-out items, auto-badges low stock.
  • Local Maps
    Geo-targeted map showing each recipient's nearest store or point of interest, rendered at open-time from a CSV-imported location list.
  • Surveys
    One-click star, number, or emoji rating widgets embedded directly in email; no landing page or login required to respond.
  • Scratchers
    Scratch-card-style gamified prize reveal; Alterable hosts the resulting prize page.
  • Advanced Segmentation
    WhatCounts offers detailed segmentation capabilities, allowing users to target specific audiences based on demographics, behaviors, and engagement levels.
  • Comprehensive Analytics
    The platform provides robust analytics tools that help users track and analyze the performance of their email campaigns in detail.
  • Customization Options
    WhatCounts allows extensive customization of email templates, enabling users to maintain consistent branding and create visually appealing layouts.
  • Integration Friendly
    The platform supports integration with various third-party applications, such as CRM systems and social media platforms, enhancing its utility and user experience.
  • Scalability
    Designed to handle large volumes of emails, WhatCounts is suitable for businesses of different sizes, catering to both small operations and large enterprises.

Possible disadvantages

  • Complexity
    Some users report that the platform can be complex and difficult to navigate, particularly for those who are not tech-savvy or new to email marketing.
  • Pricing
    The cost of using WhatCounts may be prohibitive for smaller businesses or startups, as it can be more expensive compared to other email marketing solutions.
  • Learning Curve
    Due to its range of features, new users may experience a steep learning curve, requiring time and training to fully utilize the platform effectively.
  • Limited Tutorials and Resources
    Some users find the available tutorials and resources insufficient for learning how to maximize the platform's features, necessitating external support or guidance.
  • Customer Support
    While support is available, some users report slow response times or less effective solutions from the customer service team, affecting their experience.

Videos

Walkthroughs and reviews on video.

Alterable 0 videos + Add
WhatCounts 1 video + Add

No Alterable videos yet. You could help us improve this page by suggesting one.

WhatCounts Employee Reviews - Q3 2018

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Alterable
WhatCounts
100% 100%
SaaS
0% 0%
45% 45%
Email Marketing
55% 55%
0% 0%
Email Marketing Platforms
100% 100%
100% 100%
Dynamic Content
0% 0%

Questions & Answers

As answered by people managing Alterable and WhatCounts.

What makes your product unique?

Alterable's answer

Most tools in this space (NiftyImages, Sendtric, MotionMail, CountdownMail) do one thing well, usually just countdown timers. Alterable is a single platform for six distinct open-time content types, timers, dynamic images, live product data, geo-targeted maps, surveys, and scratch-card rewards, all rendered the same way: one image tag, no ESP integration, no JavaScript.

That "just an image" approach is also what makes it universal: it works in every major email client without exception, since there's nothing for Outlook or Gmail to selectively support or block.

The rules engine is shared across all six content types too. The same conditions (location, weather, device, time of day, stock level) that pick a dynamic image can pick a product, a map location, or a timer variant, so teams build a targeting logic once and reuse it everywhere instead of learning a separate tool per feature.

Why should a person choose your product over its competitors?

Alterable's answer

Against single-purpose timer tools (Sendtric, CountdownMail, MotionMail, CountingDownTo): those platforms do one thing, a countdown widget. Alterable includes countdown timers plus dynamic images, live product data, geo-targeted maps, surveys, and scratch cards, on one account, with one shared rules engine. If a team outgrows "just a timer," there's no second tool to adopt.

Against broader personalization platforms (NiftyImages, Movable Ink): Alterable is free to start with no credit card, and every asset is a plain image tag rather than requiring a native ESP integration or account connection. That keeps setup to minutes and means it works identically across Klaviyo, Mailchimp, HubSpot, GetResponse, or any of 50+ platforms, with no per-ESP configuration to maintain.

Because it's "just an image": there's no JavaScript, no AMP, no interactive-email fallback logic to write or test. It renders the same way in Outlook as it does in Gmail, which is where more elaborate interactive approaches usually break first.

User comments

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