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Cascader is an AI-powered platform designed to optimize Google Ads campaigns by identifying and eliminating irrelevant search terms that drain advertising budgets.
By analyzing campaign data, Cascader pinpoints non-converting and misaligned intent keywords and allows users to exclude them with a single click, potentially reducing wasted ad spend by up to 76%.
The tool offers real-time insights, exclusion scores, and projected savings, streamlining the optimization process and enhancing return on ad spend.
With a user-friendly interface and a results-based guarantee, Cascader empowers advertisers to make data-driven decisions and maximize the efficiency of their ad campaigns.
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Cascader has been a great addition to my Google ad review process. The tool will identify search terms that are spending budget (giving you the exact amount spent) and provide a very detail explanation as to why each term should be added as a negative. It's almost always spot on.
One of the best features is being able to confirm which keywords you want to add as negatives and have the changes push to Google right from the platform. Seeing the projected monthly savings after you add the list of negatives is so satisfying.
Highly recommend checking this tool out - especially if you're managing multiple campaigns / ad accounts.
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