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Affise VS Grumatic

Compare Affise VS Grumatic and see what are their differences

Affise

Affiliate marketing and mobile attribution platform built to manage, attribute, and scale performance marketing across web and mobile.

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0 reviews
Pricing
Paid
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Grumatic

Save huge on your next cloud bill

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Sugarbug
Connect your tools into a living knowledge graph. Sugarbug captures every signal to deliver compounding insights and unified context. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Base details

Website, pricing, platforms and company facts side by side.

Affise
Grumatic
Website affise.com grumatic.com
Pricing
Paid Official pricing
Official pricing
Company Startup from Lithuania · 100 - 249 employees · 2016 —
Listed in
Ads Performance Advertising Mobile Analytics Mobile Attribution +1
Cloud Data Services Business Productivity Cloud Management Optimization SaaS +2

About Affise and Grumatic

In their own words, as submitted to SaaSHub.

Affise
Grumatic

Affiliate marketing and mobile attribution platform built to manage, attribute, and scale performance marketing across web and mobile. Trusted by 1,000+ companies since 2017, Affise offers two core products: Affise Performance – Built for affiliate networks to track, optimize, and scale with...

Read more about Affise

No description of Grumatic yet.

Features and specs

What each product offers, as listed by its team.

Affise 7 features
Grumatic 5 features
  • Comprehensive Tracking
    Affise offers robust tracking capabilities, enabling users to monitor a wide array of performance metrics, from clicks and conversions to detailed user behavior.
  • Customizable Interface
    The platform provides a highly customizable interface, allowing users to tailor dashboards and reports to suit their specific needs.
  • API Access
    Affise offers extensive API access for advanced integrations, making it easier to connect with other tools and systems used by businesses.
  • Affiliate Management
    The tool includes comprehensive affiliate management features, enabling easy onboarding, management, and payout of affiliates.
  • Real-Time Reporting
    Users can access real-time data and insights, which is essential for making timely and informed decisions in fast-paced marketing environments.
  • Customer Support
    Affise provides 24/7 customer support, ensuring that users can get help whenever they need it.
  • Fraud Detection
    The platform includes fraud detection mechanisms, helping to identify and mitigate fraudulent activities.
  • Automated Social Media Management
    Grumatic offers automation tools for social media platforms, helping users schedule posts, manage multiple accounts, and streamline their social media workflows, saving significant time and effort.
  • Multi-Platform Support
    The platform supports multiple social media networks, allowing users to manage their presence across various channels from a single dashboard rather than switching between different tools.
  • Growth-Focused Features
    Grumatic provides features specifically designed to help users grow their social media following and engagement through targeted actions, audience analysis, and smart engagement strategies.
  • Time Savings
    By automating repetitive social media tasks such as liking, following, and posting, Grumatic frees up users' time to focus on content creation and other important business activities.
  • User-Friendly Interface
    The platform is designed with a relatively straightforward interface that allows users to set up and manage their automation campaigns without requiring extensive technical knowledge.

Possible disadvantages

  • Risk of Account Restrictions
    Using automation tools like Grumatic can potentially violate the terms of service of some social media platforms, which may lead to account suspensions, shadowbans, or permanent bans if detected.
  • Limited Organic Engagement Quality
    Automated interactions may lack the authenticity and personal touch of genuine engagement, which can result in lower-quality followers who are less likely to convert into real customers or loyal fans.
  • Niche and Lesser-Known Platform
    Grumatic is not as widely known or reviewed as major competitors like Hootsuite or Buffer, which means there is less community support, fewer third-party tutorials, and limited independent reviews available.
  • Potential Cost Concerns
    Depending on the subscription tier and features needed, the pricing may not be ideal for small businesses or individual users who are just starting out and have limited budgets for social media tools.
  • Dependence on Platform API Changes
    Social media platforms frequently update their APIs and policies, which can suddenly break or limit Grumatic's functionality, leaving users without key features until the tool is updated accordingly.

Analysis

An editorial look at what each product does well and who it suits.

Affise
Grumatic

Overall verdict

  • Affise is generally considered a good platform for those seeking in-depth analytics and customizable solutions in the affiliate marketing space. Its strength lies in its adaptability to different business needs and effective campaign management tools. However, the complexity of its features may present a learning curve for new users.

Why this product is good

  • Affise is a performance marketing platform that offers a comprehensive suite of tools for managing affiliate marketing, partnerships, and advertising campaigns. It is known for its robust tracking capabilities, customizable dashboard, and integration options, which can help businesses optimize their marketing efforts. The platform also provides analytics and detailed reporting features to give insights into campaign performance.

Recommended for

    Businesses and marketers who require advanced tracking, reporting, and customization abilities in their affiliate marketing campaigns will benefit most from Affise. The platform is particularly well-suited for medium to large enterprises and agencies looking to effectively manage a high volume of affiliate partnerships and campaigns.

Overall verdict

  • Grumatic is a solid choice for teams looking to optimize and manage their AWS cloud costs, offering automated insights and actionable recommendations without requiring deep in-house cloud financial expertise.

Why this product is good

  • Provides automated AWS cost monitoring and optimization recommendations
  • Helps identify wasted spend and unused resources
  • Offers clear dashboards and reporting for cost visibility
  • Integrates relatively easily with existing AWS environments
  • Aims to reduce the need for a dedicated FinOps team by automating best practices

Recommended for

  • Startups and SMBs using AWS looking to control cloud costs
  • Engineering teams without dedicated FinOps or cloud cost management staff
  • Companies wanting automated, actionable cost optimization insights
  • Organizations seeking to reduce AWS waste and improve cost accountability

Videos

Walkthroughs and reviews on video.

Affise 2 videos + Add
Grumatic 0 videos + Add

Affise, tracking platform for more than 1000 affiliate networks

More videos

  • - Affise - SaaS Marketing Platform, where you can grow your affiliate business

No Grumatic videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Affise
Grumatic
100% 100%
Advertising
0% 0%
0% 0%
Optimization
100% 100%
100% 100%
Ads Performance
0% 0%
0% 0%
SaaS
100% 100%

Questions & Answers

As answered by people managing Affise and Grumatic.

What makes your product unique?

Affise's answer

Affise distinguishes itself in the performance marketing space through four core differentiators:

  1. Conversion-Based Pricing: Unlike competitors that charge by clicks, impressions, or monthly tracked users (MTU), Affise uses a predictable model where you only pay for actual, successful conversions.

  2. Unified Ecosystem: It combines mobile measurement (MMP) and partner management into a single system, meaning app attribution data and affiliate payouts are managed natively in one place rather than across synced tools.

  3. All-Inclusive Capabilities: Essential tools like fraud filtering, advanced web attribution, and dynamic web-to-app tracking are built directly into the base platform, rather than sold as separate premium add-ons.

4.API-First Architecture: It provides a highly customizable REST API that allows teams to build custom automated workflows, export raw data seamlessly (to S3 or BigQuery without per-row meters), and manage complex multi-postback rules.

Why should a person choose your product over its competitors?

Affise's answer

  1. Intuitive User Experience: Users consistently praise its smooth, easy-to-navigate interface, which reduces onboarding friction and simplifies daily campaign management.

  2. Comprehensive Built-In Tools: Essential capabilities like advanced conversion tracking, real-time reporting, and native fraud detection are included alongside robust targeting controls like GEO tracking and smart capping.

  3. Powerful API & Integrations: Affise provides a highly customizable API for offer syncing, automated workflows, and seamless connection to major third-party platforms like AppsFlyer, Google Ads, and HubSpot.

  4. Competitive Pricing: Many reviewers find Affise's cost structure to be fairer and more affordable than its immediate rivals, delivering strong value for performance marketing agencies and networks. Responsive Support: The platform backs its technology with fast, reliable chat support and extensive team training resources, including live sessions and self-paced video guides.

How would you describe the primary audience of your product?

Affise's answer

Affise primarily targets professionals and organizations operating in the performance and affiliate marketing spaces who need robust tools to track, manage, and scale their campaigns. Its core audience can be broken down into a few main segments:

  1. Performance Marketing Networks & Agencies: Ad networks and media buying teams that need to manage thousands of affiliates, automate billing, prevent fraud, and optimize offers using real-time data.

  2. Direct Brands & Advertisers: Companies looking to run their own in-house affiliate programs, track partner performance, and ensure maximum return on ad spend (ROAS) without relying on third-party networks.

  3. Mobile App Marketers & Developers: Teams focused on mobile attribution that need to track in-app events, user engagement, and the overall effectiveness of their mobile advertising campaigns across different channels.

  4. iGaming Operators: A specialized segment within Affise's user base that uses the platform to manage complex payout structures, track player deposits, and optimize partner commissions in the fast-paced iGaming and betting industries.

Which are the primary technologies used for building your product?

Affise's answer

Based on Affise's engineering roles and infrastructure details, its platform is built on a modern, high-performance tech stack tailored for handling large volumes of traffic and real-time data:

  1. Programming Languages: The backend logic is primarily written in Golang and PHP. For the user interface, the frontend utilizes ReactJS and AngularJS.

2.Databases: To manage real-time analytics and massive data pipelines efficiently, Affise relies on a diverse database ecosystem that includes ClickHouse, MongoDB, PostgreSQL, ScyllaDB, Aerospike, and ElasticSearch.

  1. Infrastructure & Hosting: The platform operates using Google Cloud Platform (GCP) (utilizing Kubernetes Engine, Compute Engine, and Cloud SQL), alongside Amazon AWS components.

  2. DevOps & Containerization: Continuous integration and deployment are managed using Docker, Drone, Ansible, and Nomad.

  3. Message Queues & Monitoring: High-speed data messaging is handled by Kafka and NSQ, while system performance is tracked using Prometheus and Grafana.

What's the story behind your product?

Affise's answer

The story of Affise begins around 2013, when co-founders Dmitrii Zotov (CTO) and Stanislau Litvinau (CEO) met while running their own affiliate networks. They experienced firsthand that existing tracking platforms were difficult to scale and lacked the technology to meet modern market challenges.

To solve their own operational bottlenecks, they built a new tracking solution designed to automate campaign data pipelines and introduce a transparent, cost-per-conversion pricing model. This allowed marketers to pay only for actual results, rather than raw clicks.

Realizing the broader affiliate marketing industry needed this exact solution, they officially launched Affise as a SaaS platform in 2016. Since its founding, the company has grown into a major global player, raising an $8M Series A funding round in 2021. Today, Affise has expanded beyond traditional affiliate tracking to offer a complete performance marketing ecosystem, launching specialized tools for influencer partnerships (Affise Reach) and mobile measurement (Affise MMP).

Who are some of the biggest customers of your product?

Affise's answer

Based on official case studies and success stories, here are some of the notable organizations and agencies that use Affise:

  1. AdStart Media
  2. Kismia
  3. AppricotAds
  4. ADXmaster
  5. Mobavenue Media Pvt. Ltd.
  6. Amundro
  7. GetApNGo LTD
  8. Kultra Agency
  9. Lumin Partners
  10. Leadfin.Tech
  11. 4.partners
  12. Roundler
  13. GameHub

User comments

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