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Affise VS FirsTech

Compare Affise VS FirsTech and see what are their differences

Affise

Affiliate marketing and mobile attribution platform built to manage, attribute, and scale performance marketing across web and mobile.

Rating
0 reviews
Pricing
Paid
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Alternatives Is it good?
FirsTech

Firstech provides seamlessly process image cash letters and NACHA formatted ACH File. We also offer BAI and EDI format reporting to our clients, which others dont.

Rating
0 reviews
Pricing
Paid $1,000 / Monthly (per report)
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Alternatives Is it good?
Measure.sh
Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Base details

Website, pricing, platforms and company facts side by side.

Affise
FirsTech
Website affise.com firstechpayments.com
Pricing
Paid Official pricing
Paid $1,000 / Monthly (per report)
Platforms —
Browser
Company Startup from Lithuania · 100 - 249 employees · 2016 1984
Listed in
Ads Performance Advertising Mobile Analytics Mobile Attribution +1
Banking Online Payments Merchant Solutions

About Affise and FirsTech

In their own words, as submitted to SaaSHub.

Affise
FirsTech

Affiliate marketing and mobile attribution platform built to manage, attribute, and scale performance marketing across web and mobile. Trusted by 1,000+ companies since 2017, Affise offers two core products: Affise Performance – Built for affiliate networks to track, optimize, and scale with...

Read more about Affise

As a subsidiary of a financial institution, FirsTech provides unique opportunities for you that differentiate us from the competition. We can seamlessly provide you with the ability to process image cash letters and NACHA formatted ACH files, as well as provide specific reporting—such as BAI and...

Read more about FirsTech

Features and specs

What each product offers, as listed by its team.

Affise 7 features
FirsTech 4 features
  • Comprehensive Tracking
    Affise offers robust tracking capabilities, enabling users to monitor a wide array of performance metrics, from clicks and conversions to detailed user behavior.
  • Customizable Interface
    The platform provides a highly customizable interface, allowing users to tailor dashboards and reports to suit their specific needs.
  • API Access
    Affise offers extensive API access for advanced integrations, making it easier to connect with other tools and systems used by businesses.
  • Affiliate Management
    The tool includes comprehensive affiliate management features, enabling easy onboarding, management, and payout of affiliates.
  • Real-Time Reporting
    Users can access real-time data and insights, which is essential for making timely and informed decisions in fast-paced marketing environments.
  • Customer Support
    Affise provides 24/7 customer support, ensuring that users can get help whenever they need it.
  • Fraud Detection
    The platform includes fraud detection mechanisms, helping to identify and mitigate fraudulent activities.
  • Comprehensive Payment Solutions
    FirsTech offers a wide range of payment processing services including ACH, credit card processing, and online payments, making it a versatile option for businesses.
  • Customer Support
    They provide robust customer support options, ensuring that clients can get help when they need it.
  • Security
    FirsTech implements strong security measures to protect sensitive financial data, which is crucial for businesses handling payment transactions.
  • Integration
    The platform offers numerous integration options with other business software, which can streamline operations and improve efficiency.

Possible disadvantages

  • Pricing Transparency
    There may be a lack of transparent pricing on their website, which can make it difficult for potential customers to evaluate cost-effectiveness.
  • Complexity for Small Businesses
    The range of services might be overwhelming for small businesses that don’t require such comprehensive solutions.
  • Learning Curve
    The platform could have a learning curve for new users, especially those not familiar with payment processing systems.
  • Customization Needs
    Although it offers many features, some businesses may find they require custom solutions that FirsTech does not readily offer.

Analysis

An editorial look at what each product does well and who it suits.

Affise
FirsTech

Overall verdict

  • Affise is generally considered a good platform for those seeking in-depth analytics and customizable solutions in the affiliate marketing space. Its strength lies in its adaptability to different business needs and effective campaign management tools. However, the complexity of its features may present a learning curve for new users.

Why this product is good

  • Affise is a performance marketing platform that offers a comprehensive suite of tools for managing affiliate marketing, partnerships, and advertising campaigns. It is known for its robust tracking capabilities, customizable dashboard, and integration options, which can help businesses optimize their marketing efforts. The platform also provides analytics and detailed reporting features to give insights into campaign performance.

Recommended for

    Businesses and marketers who require advanced tracking, reporting, and customization abilities in their affiliate marketing campaigns will benefit most from Affise. The platform is particularly well-suited for medium to large enterprises and agencies looking to effectively manage a high volume of affiliate partnerships and campaigns.

Overall verdict

  • FirsTech appears to be a legitimate B2B payment processing and bill payment technology provider, primarily serving utilities, municipalities, and billing organizations rather than individual consumers. It seems to be a niche, established player in the bill payment space rather than a consumer-facing fintech app, so its 'goodness' depends heavily on whether you're a business looking for payment infrastructure or an individual searching for a payment app.

Why this product is good

  • Specializes in bill payment processing for utilities and service providers, suggesting industry-specific expertise
  • Offers multiple payment channel integrations (online, phone, mail, in-person) which is valuable for organizations with diverse customer bases
  • Likely provides compliance and security features necessary for handling recurring bill payments
  • Appears to focus on B2B enterprise solutions rather than spreading thin across many market segments

Recommended for

  • Utility companies and municipalities needing bill payment processing infrastructure
  • Billing organizations looking for multi-channel payment collection tools
  • Businesses seeking to outsource complex payment reconciliation and processing
  • Enterprises requiring a specialized, industry-focused payment partner rather than a general-purpose processor

Videos

Walkthroughs and reviews on video.

Affise 2 videos + Add
FirsTech 1 video + Add

Affise, tracking platform for more than 1000 affiliate networks

More videos

  • - Affise - SaaS Marketing Platform, where you can grow your affiliate business

FirsTech: History & Heritage

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Affise
FirsTech
100% 100%
Advertising
0% 0%
0% 0%
Online Payments
100% 100%
100% 100%
Ads Performance
0% 0%
0% 0%
Merchant Solutions
100% 100%

Questions & Answers

As answered by people managing Affise and FirsTech.

What makes your product unique?

Affise's answer

Affise distinguishes itself in the performance marketing space through four core differentiators:

  1. Conversion-Based Pricing: Unlike competitors that charge by clicks, impressions, or monthly tracked users (MTU), Affise uses a predictable model where you only pay for actual, successful conversions.

  2. Unified Ecosystem: It combines mobile measurement (MMP) and partner management into a single system, meaning app attribution data and affiliate payouts are managed natively in one place rather than across synced tools.

  3. All-Inclusive Capabilities: Essential tools like fraud filtering, advanced web attribution, and dynamic web-to-app tracking are built directly into the base platform, rather than sold as separate premium add-ons.

4.API-First Architecture: It provides a highly customizable REST API that allows teams to build custom automated workflows, export raw data seamlessly (to S3 or BigQuery without per-row meters), and manage complex multi-postback rules.

Why should a person choose your product over its competitors?

Affise's answer

  1. Intuitive User Experience: Users consistently praise its smooth, easy-to-navigate interface, which reduces onboarding friction and simplifies daily campaign management.

  2. Comprehensive Built-In Tools: Essential capabilities like advanced conversion tracking, real-time reporting, and native fraud detection are included alongside robust targeting controls like GEO tracking and smart capping.

  3. Powerful API & Integrations: Affise provides a highly customizable API for offer syncing, automated workflows, and seamless connection to major third-party platforms like AppsFlyer, Google Ads, and HubSpot.

  4. Competitive Pricing: Many reviewers find Affise's cost structure to be fairer and more affordable than its immediate rivals, delivering strong value for performance marketing agencies and networks. Responsive Support: The platform backs its technology with fast, reliable chat support and extensive team training resources, including live sessions and self-paced video guides.

How would you describe the primary audience of your product?

Affise's answer

Affise primarily targets professionals and organizations operating in the performance and affiliate marketing spaces who need robust tools to track, manage, and scale their campaigns. Its core audience can be broken down into a few main segments:

  1. Performance Marketing Networks & Agencies: Ad networks and media buying teams that need to manage thousands of affiliates, automate billing, prevent fraud, and optimize offers using real-time data.

  2. Direct Brands & Advertisers: Companies looking to run their own in-house affiliate programs, track partner performance, and ensure maximum return on ad spend (ROAS) without relying on third-party networks.

  3. Mobile App Marketers & Developers: Teams focused on mobile attribution that need to track in-app events, user engagement, and the overall effectiveness of their mobile advertising campaigns across different channels.

  4. iGaming Operators: A specialized segment within Affise's user base that uses the platform to manage complex payout structures, track player deposits, and optimize partner commissions in the fast-paced iGaming and betting industries.

Which are the primary technologies used for building your product?

Affise's answer

Based on Affise's engineering roles and infrastructure details, its platform is built on a modern, high-performance tech stack tailored for handling large volumes of traffic and real-time data:

  1. Programming Languages: The backend logic is primarily written in Golang and PHP. For the user interface, the frontend utilizes ReactJS and AngularJS.

2.Databases: To manage real-time analytics and massive data pipelines efficiently, Affise relies on a diverse database ecosystem that includes ClickHouse, MongoDB, PostgreSQL, ScyllaDB, Aerospike, and ElasticSearch.

  1. Infrastructure & Hosting: The platform operates using Google Cloud Platform (GCP) (utilizing Kubernetes Engine, Compute Engine, and Cloud SQL), alongside Amazon AWS components.

  2. DevOps & Containerization: Continuous integration and deployment are managed using Docker, Drone, Ansible, and Nomad.

  3. Message Queues & Monitoring: High-speed data messaging is handled by Kafka and NSQ, while system performance is tracked using Prometheus and Grafana.

What's the story behind your product?

Affise's answer

The story of Affise begins around 2013, when co-founders Dmitrii Zotov (CTO) and Stanislau Litvinau (CEO) met while running their own affiliate networks. They experienced firsthand that existing tracking platforms were difficult to scale and lacked the technology to meet modern market challenges.

To solve their own operational bottlenecks, they built a new tracking solution designed to automate campaign data pipelines and introduce a transparent, cost-per-conversion pricing model. This allowed marketers to pay only for actual results, rather than raw clicks.

Realizing the broader affiliate marketing industry needed this exact solution, they officially launched Affise as a SaaS platform in 2016. Since its founding, the company has grown into a major global player, raising an $8M Series A funding round in 2021. Today, Affise has expanded beyond traditional affiliate tracking to offer a complete performance marketing ecosystem, launching specialized tools for influencer partnerships (Affise Reach) and mobile measurement (Affise MMP).

Who are some of the biggest customers of your product?

Affise's answer

Based on official case studies and success stories, here are some of the notable organizations and agencies that use Affise:

  1. AdStart Media
  2. Kismia
  3. AppricotAds
  4. ADXmaster
  5. Mobavenue Media Pvt. Ltd.
  6. Amundro
  7. GetApNGo LTD
  8. Kultra Agency
  9. Lumin Partners
  10. Leadfin.Tech
  11. 4.partners
  12. Roundler
  13. GameHub

User comments

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