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Affise VS Code Effects

Compare Affise VS Code Effects and see what are their differences

Affise

Affiliate marketing and mobile attribution platform built to manage, attribute, and scale performance marketing across web and mobile.

Rating
0 reviews
Pricing
Paid
Alternatives Is it good?
Code Effects

Code Effects is the fastest and most intuitive .NET business rules engine trusted by government entities and Fortune 500 corporations all over the world

Rating
0 reviews
Alternatives Is it good?
Measure.sh
Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Base details

Website, pricing, platforms and company facts side by side.

Affise
Code Effects
Website affise.com codeeffects.com
Pricing
Paid Official pricing
Official pricing
Company Startup from Lithuania · 100 - 249 employees · 2016 2009
Listed in
Ads Performance Advertising Mobile Analytics Mobile Attribution +1
Business & Commerce Business Management Business Process Management

About Affise and Code Effects

In their own words, as submitted to SaaSHub.

Affise
Code Effects

Affiliate marketing and mobile attribution platform built to manage, attribute, and scale performance marketing across web and mobile. Trusted by 1,000+ companies since 2017, Affise offers two core products: Affise Performance – Built for affiliate networks to track, optimize, and scale with...

Read more about Affise

Code Effects Software is the developer of state-of-the-art business rules engine that combines an incredible performance of rule evaluation with revolutionary web interface, allowing the end-users to author and manage their corporate business rules with no knowledge of programming languages or IT...

Read more about Code Effects

Features and specs

What each product offers, as listed by its team.

Affise 7 features
Code Effects 5 features
  • Comprehensive Tracking
    Affise offers robust tracking capabilities, enabling users to monitor a wide array of performance metrics, from clicks and conversions to detailed user behavior.
  • Customizable Interface
    The platform provides a highly customizable interface, allowing users to tailor dashboards and reports to suit their specific needs.
  • API Access
    Affise offers extensive API access for advanced integrations, making it easier to connect with other tools and systems used by businesses.
  • Affiliate Management
    The tool includes comprehensive affiliate management features, enabling easy onboarding, management, and payout of affiliates.
  • Real-Time Reporting
    Users can access real-time data and insights, which is essential for making timely and informed decisions in fast-paced marketing environments.
  • Customer Support
    Affise provides 24/7 customer support, ensuring that users can get help whenever they need it.
  • Fraud Detection
    The platform includes fraud detection mechanisms, helping to identify and mitigate fraudulent activities.
  • No-code rule builder
    Provides a visual, English-like rule editor that allows business users without programming skills to create and modify complex business rules and decision logic.
  • .NET integration
    Designed specifically for .NET environments, allowing seamless embedding into C# and VB.NET applications, which is beneficial for teams already invested in the Microsoft technology stack.
  • Rule compilation to native code
    Rules are compiled directly into .NET assemblies rather than interpreted at runtime, which can result in faster execution performance compared to some interpreted rule engines.
  • Customizable UI components
    Offers embeddable rule editor controls that can be styled and integrated into existing applications, giving developers flexibility in how end-users interact with the rule authoring interface.
  • Reduces developer dependency
    By enabling business analysts to author and update rules directly, it can reduce the need for constant developer involvement when business logic changes, potentially speeding up time-to-market for rule changes.

Possible disadvantages

  • Limited platform scope
    Being tightly coupled to the .NET ecosystem limits its usefulness for organizations using other technology stacks like Java, Python, or Node.js, reducing its overall market flexibility.
  • Learning curve for setup
    While the rule editor is designed for business users, the initial setup, integration, and configuration within a .NET application often requires significant developer expertise and time investment.
  • Niche market presence
    Compared to larger, more established business rules engines and decision automation platforms, Code Effects has a smaller user base and community, which can mean less third-party support, tutorials, and shared resources.
  • Pricing transparency
    Detailed pricing information is not always readily available publicly, which can make it harder for prospective customers to quickly assess cost-effectiveness compared to competitors.
  • Scalability for complex enterprise needs
    For very large-scale, multi-platform, or highly complex enterprise decisioning needs, it may lack some of the advanced features, integrations, and scalability options found in more comprehensive decision management suites.

Analysis

An editorial look at what each product does well and who it suits.

Affise
Code Effects

Overall verdict

  • Affise is generally considered a good platform for those seeking in-depth analytics and customizable solutions in the affiliate marketing space. Its strength lies in its adaptability to different business needs and effective campaign management tools. However, the complexity of its features may present a learning curve for new users.

Why this product is good

  • Affise is a performance marketing platform that offers a comprehensive suite of tools for managing affiliate marketing, partnerships, and advertising campaigns. It is known for its robust tracking capabilities, customizable dashboard, and integration options, which can help businesses optimize their marketing efforts. The platform also provides analytics and detailed reporting features to give insights into campaign performance.

Recommended for

    Businesses and marketers who require advanced tracking, reporting, and customization abilities in their affiliate marketing campaigns will benefit most from Affise. The platform is particularly well-suited for medium to large enterprises and agencies looking to effectively manage a high volume of affiliate partnerships and campaigns.

Overall verdict

  • Code Effects is a specialized business rules and workflow automation engine for .NET developers, well-suited for organizations needing to embed complex, dynamic business logic into applications without hard-coding rules. It's a solid choice for enterprises with .NET-based systems that require frequent rule changes managed by non-developers, though its niche focus and licensing costs may not suit every team.

Why this product is good

  • Provides a visual rule-building interface that allows business users, not just developers, to create and modify business logic
  • Deep integration with .NET framework, making it a natural fit for organizations already invested in the Microsoft technology stack
  • Reduces developer workload by separating business rule maintenance from core application code
  • Supports complex conditional logic and workflow automation for various industries
  • Offers rule versioning and management features that help maintain compliance and auditability

Recommended for

  • .NET development teams looking to implement dynamic business rules engines
  • Enterprises needing to empower non-technical business users to adjust logic without code deployments
  • Companies in regulated industries requiring auditable and versioned business rule changes
  • Organizations seeking to reduce time-to-market for business logic updates
  • Software vendors building configurable, rule-driven applications for clients

Videos

Walkthroughs and reviews on video.

Affise 2 videos + Add
Code Effects 0 videos + Add

Affise, tracking platform for more than 1000 affiliate networks

More videos

  • - Affise - SaaS Marketing Platform, where you can grow your affiliate business

No Code Effects videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Affise
Code Effects
100% 100%
Advertising
0% 0%
0% 0%
Business Management
100% 100%
100% 100%
Ads Performance
0% 0%
0% 0%
Business & Commerce
100% 100%

Questions & Answers

As answered by people managing Affise and Code Effects.

What makes your product unique?

Affise's answer

Affise distinguishes itself in the performance marketing space through four core differentiators:

  1. Conversion-Based Pricing: Unlike competitors that charge by clicks, impressions, or monthly tracked users (MTU), Affise uses a predictable model where you only pay for actual, successful conversions.

  2. Unified Ecosystem: It combines mobile measurement (MMP) and partner management into a single system, meaning app attribution data and affiliate payouts are managed natively in one place rather than across synced tools.

  3. All-Inclusive Capabilities: Essential tools like fraud filtering, advanced web attribution, and dynamic web-to-app tracking are built directly into the base platform, rather than sold as separate premium add-ons.

4.API-First Architecture: It provides a highly customizable REST API that allows teams to build custom automated workflows, export raw data seamlessly (to S3 or BigQuery without per-row meters), and manage complex multi-postback rules.

Why should a person choose your product over its competitors?

Affise's answer

  1. Intuitive User Experience: Users consistently praise its smooth, easy-to-navigate interface, which reduces onboarding friction and simplifies daily campaign management.

  2. Comprehensive Built-In Tools: Essential capabilities like advanced conversion tracking, real-time reporting, and native fraud detection are included alongside robust targeting controls like GEO tracking and smart capping.

  3. Powerful API & Integrations: Affise provides a highly customizable API for offer syncing, automated workflows, and seamless connection to major third-party platforms like AppsFlyer, Google Ads, and HubSpot.

  4. Competitive Pricing: Many reviewers find Affise's cost structure to be fairer and more affordable than its immediate rivals, delivering strong value for performance marketing agencies and networks. Responsive Support: The platform backs its technology with fast, reliable chat support and extensive team training resources, including live sessions and self-paced video guides.

How would you describe the primary audience of your product?

Affise's answer

Affise primarily targets professionals and organizations operating in the performance and affiliate marketing spaces who need robust tools to track, manage, and scale their campaigns. Its core audience can be broken down into a few main segments:

  1. Performance Marketing Networks & Agencies: Ad networks and media buying teams that need to manage thousands of affiliates, automate billing, prevent fraud, and optimize offers using real-time data.

  2. Direct Brands & Advertisers: Companies looking to run their own in-house affiliate programs, track partner performance, and ensure maximum return on ad spend (ROAS) without relying on third-party networks.

  3. Mobile App Marketers & Developers: Teams focused on mobile attribution that need to track in-app events, user engagement, and the overall effectiveness of their mobile advertising campaigns across different channels.

  4. iGaming Operators: A specialized segment within Affise's user base that uses the platform to manage complex payout structures, track player deposits, and optimize partner commissions in the fast-paced iGaming and betting industries.

Which are the primary technologies used for building your product?

Affise's answer

Based on Affise's engineering roles and infrastructure details, its platform is built on a modern, high-performance tech stack tailored for handling large volumes of traffic and real-time data:

  1. Programming Languages: The backend logic is primarily written in Golang and PHP. For the user interface, the frontend utilizes ReactJS and AngularJS.

2.Databases: To manage real-time analytics and massive data pipelines efficiently, Affise relies on a diverse database ecosystem that includes ClickHouse, MongoDB, PostgreSQL, ScyllaDB, Aerospike, and ElasticSearch.

  1. Infrastructure & Hosting: The platform operates using Google Cloud Platform (GCP) (utilizing Kubernetes Engine, Compute Engine, and Cloud SQL), alongside Amazon AWS components.

  2. DevOps & Containerization: Continuous integration and deployment are managed using Docker, Drone, Ansible, and Nomad.

  3. Message Queues & Monitoring: High-speed data messaging is handled by Kafka and NSQ, while system performance is tracked using Prometheus and Grafana.

What's the story behind your product?

Affise's answer

The story of Affise begins around 2013, when co-founders Dmitrii Zotov (CTO) and Stanislau Litvinau (CEO) met while running their own affiliate networks. They experienced firsthand that existing tracking platforms were difficult to scale and lacked the technology to meet modern market challenges.

To solve their own operational bottlenecks, they built a new tracking solution designed to automate campaign data pipelines and introduce a transparent, cost-per-conversion pricing model. This allowed marketers to pay only for actual results, rather than raw clicks.

Realizing the broader affiliate marketing industry needed this exact solution, they officially launched Affise as a SaaS platform in 2016. Since its founding, the company has grown into a major global player, raising an $8M Series A funding round in 2021. Today, Affise has expanded beyond traditional affiliate tracking to offer a complete performance marketing ecosystem, launching specialized tools for influencer partnerships (Affise Reach) and mobile measurement (Affise MMP).

Who are some of the biggest customers of your product?

Affise's answer

Based on official case studies and success stories, here are some of the notable organizations and agencies that use Affise:

  1. AdStart Media
  2. Kismia
  3. AppricotAds
  4. ADXmaster
  5. Mobavenue Media Pvt. Ltd.
  6. Amundro
  7. GetApNGo LTD
  8. Kultra Agency
  9. Lumin Partners
  10. Leadfin.Tech
  11. 4.partners
  12. Roundler
  13. GameHub

User comments

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