AdMob VS React-Ionic

• Wide Reach
  AdMob leverages Google's extensive ad network, providing access to a large user base and a variety of advertisers.
• Monetization Options
  It offers diverse ad formats including banner, interstitial, native, and rewarded ads, enabling flexible monetization strategies.
• Integration with Google Services
  Since AdMob integrates seamlessly with other Google services like Firebase, it's easier to manage analytics, user engagement, and monetization in one place.
• Advanced Targeting
  AdMob provides advanced targeting features, allowing developers to reach specific user demographics and interests, which can improve ad relevance and performance.
• Cross-Platform Support
  AdMob works with both Android and iOS platforms, making it a versatile choice for developers with apps on multiple platforms.
• High Fill Rate
  Because of its large network of advertisers, AdMob can fill ad requests more consistently, reducing the chances of empty ad slots.

Possible disadvantages

• Revenue Share
  Google takes a portion of the ad revenue, which may be a significant drawback for some developers.
• Complex Setup
  Setting up AdMob and integrating it with your app can be complex and time-consuming, particularly for those unfamiliar with Google's ecosystem.
• Ad Quality Control
  While AdMob endeavors to provide high-quality ads, developers may occasionally encounter low-quality or inappropriate ads that can affect user experience.
• Policy Compliance
  AdMob requires strict adherence to Google’s ad policies, which can sometimes be stringent and result in account suspensions if not carefully followed.
• Dependency on Google Ecosystem
  Heavy reliance on Google services can be a drawback if you prefer a more diversified approach to app development and monetization.

• Cross-Platform Development
  React-Ionic allows developers to build applications that run on both iOS and Android platforms using a single codebase, effectively saving time and resources.
• React Ecosystem
  Integration with the React ecosystem provides access to numerous libraries and tools, allowing developers to use familiar technologies and streamline the development process.
• Ionic Components
  Leverages Ionic's UI components that are designed to look and feel native on both iOS and Android, providing a consistent and polished user experience across platforms.
• Live Reloading
  Features like live reloading and hot module replacement can speed up the development process by allowing developers to see changes in real-time.
• Community Support
  Being part of the larger React and Ionic communities, developers can tap into extensive community support and resources to help solve issues and improve their applications.

Possible disadvantages

• Performance Overhead
  Applications built with React-Ionic may experience performance overhead compared to fully native apps, which can be a concern for performance-intensive applications.
• Learning Curve
  Developers new to the ecosystem might face a learning curve due to the combination of React and Ionic concepts and components.
• Platform-Specific Customization
  While React-Ionic provides cross-platform functionality, achieving platform-specific look and feel or leveraging native features can require additional customization and work.
• Ecosystem Dependence
  Reliance on both the Ionic framework and React means developers must stay current with updates and changes in both ecosystems, which can cause maintenance challenges.
• Bundle Size
  The inclusion of both React and Ionic libraries can lead to larger application bundle sizes, which might impact load times and performance on lower-end devices.

AdMob Revenue is Eerily Consistent -- Except for Today

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• Marketing advice for a start up

  The problem of scale for profitability from ads is certainly there. You could look to use something like admob to start with to make some money back (although the earnings likely will not cover with cost of marketing, without scale). Source: over 3 years ago

• 5 Google products that have been built for Developers (Part-1)

  1. AdMob Google is the No 1 player in the mobile advertising market. It was already the largest online advertising company when it acquired AdMob. AdMob makes earning revenue easy with in-app ads, actionable insights, and powerful,... - Source: dev.to / over 4 years ago

• What to charge for your app?

  Use online services, such as Google AdMob, for filtering and sorting in-app ads. Source: almost 5 years ago

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Tracking React-Ionic since Mar 2021.