AdMob VS Nullstack

• Wide Reach
  AdMob leverages Google's extensive ad network, providing access to a large user base and a variety of advertisers.
• Monetization Options
  It offers diverse ad formats including banner, interstitial, native, and rewarded ads, enabling flexible monetization strategies.
• Integration with Google Services
  Since AdMob integrates seamlessly with other Google services like Firebase, it's easier to manage analytics, user engagement, and monetization in one place.
• Advanced Targeting
  AdMob provides advanced targeting features, allowing developers to reach specific user demographics and interests, which can improve ad relevance and performance.
• Cross-Platform Support
  AdMob works with both Android and iOS platforms, making it a versatile choice for developers with apps on multiple platforms.
• High Fill Rate
  Because of its large network of advertisers, AdMob can fill ad requests more consistently, reducing the chances of empty ad slots.

Possible disadvantages

• Revenue Share
  Google takes a portion of the ad revenue, which may be a significant drawback for some developers.
• Complex Setup
  Setting up AdMob and integrating it with your app can be complex and time-consuming, particularly for those unfamiliar with Google's ecosystem.
• Ad Quality Control
  While AdMob endeavors to provide high-quality ads, developers may occasionally encounter low-quality or inappropriate ads that can affect user experience.
• Policy Compliance
  AdMob requires strict adherence to Google’s ad policies, which can sometimes be stringent and result in account suspensions if not carefully followed.
• Dependency on Google Ecosystem
  Heavy reliance on Google services can be a drawback if you prefer a more diversified approach to app development and monetization.

• Full-Stack Capabilities
  Nullstack allows for the development of both client-side and server-side functionalities within a single project, providing a more unified development process.
• Seamless SSR
  It offers built-in support for server-side rendering, improving performance and SEO without the need for complex configurations.
• Zero tooling
  Nullstack provides a setup that requires minimal configuration and does not depend heavily on additional tools, simplifying the development workflow.
• Component-based Architecture
  Promotes the use of components, encouraging modularity and reusability of code, which can improve maintainability and scalability of applications.
• Hot Module Replacement
  Supports HMR, allowing developers to see immediate changes in their applications without refreshing the entire page, improving development efficiency.

Possible disadvantages

• Smaller Community
  Compared to more established frameworks, Nullstack has a smaller community, which can result in fewer resources and third-party tools.
• Learning Curve
  Developers need to learn the Nullstack-specific ways of handling both front-end and back-end development, which might be a hurdle for those accustomed to other frameworks.
• Limited Ecosystem
  Due to its newer and less widely adopted nature, there might be limited third-party libraries and plugins readily available compared to more mature frameworks.
• Rapidly Evolving
  Being relatively new and possibly evolving quickly, developers might face breaking changes more frequently compared to more established technologies.

AdMob Revenue is Eerily Consistent -- Except for Today

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Full-stack with Nullstack - Part 3

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• Marketing advice for a start up

  The problem of scale for profitability from ads is certainly there. You could look to use something like admob to start with to make some money back (although the earnings likely will not cover with cost of marketing, without scale). Source: over 3 years ago

• 5 Google products that have been built for Developers (Part-1)

  1. AdMob Google is the No 1 player in the mobile advertising market. It was already the largest online advertising company when it acquired AdMob. AdMob makes earning revenue easy with in-app ads, actionable insights, and powerful,... - Source: dev.to / over 4 years ago

• What to charge for your app?

  Use online services, such as Google AdMob, for filtering and sorting in-app ads. Source: almost 5 years ago

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Tracking Nullstack since Apr 2021.