Software Alternatives & Startups

Admin Columns VS Modify

Compare Admin Columns VS Modify and see what are their differences

Admin Columns

Admin Columns is a Wordpress plugin that lets users to create an editing environment in minutes.

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0 reviews
Modify

The modern publishing workflow for software teams

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0 reviews
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Base details

Website, pricing, platforms and company facts side by side.

Admin Columns
Modify
Website admincolumns.com modifyhq.com
Pricing —
Listed in

Features and specs

What each product offers, as listed by its team.

Admin Columns 5 features
Modify 5 features
  • Customization
    Admin Columns allows users to customize the WordPress admin columns extensively, providing the ability to add, remove, and rearrange columns within various admin screens. This boosts productivity by allowing users to organize information according to their needs.
  • Ease of Use
    The plugin offers a user-friendly interface with drag-and-drop functionality, which makes it accessible to users of all technical levels without requiring coding skills.
  • Compatibility
    Admin Columns is compatible with various custom post types and fields, ensuring that it works well with a wide range of themes and plugins, including popular ones like WooCommerce and Yoast SEO.
  • Enhances Search and Filtering
    The plugin enhances search and filtering capabilities within the admin area, making it easier to find specific entries and improving the overall efficiency of managing large sets of data.
  • Support and Documentation
    Admin Columns offers comprehensive documentation and responsive support, helping users to quickly resolve any issues and make the most of the plugin’s features.

Possible disadvantages

  • Premium Features
    While Admin Columns offers a free version, many of its most advanced features are only available in the premium version, which may not be feasible for users with a limited budget.
  • Complexity for Beginners
    For users who are not familiar with WordPress, the extensive customization options can feel overwhelming, and it may take some time to fully understand all the potential functionalities.
  • Potential for Conflicts
    As with any WordPress plugin, there is a potential for conflicts with other plugins or themes, which can cause unexpected behavior in the admin interface.
  • Performance Impact
    Adding numerous custom columns, especially with active filtering and sorting, can potentially impact the performance of the WordPress admin interface, particularly on sites with large databases.
  • No-code website modifications
    Modify allows users to make changes to their websites without needing to write code, making it accessible for non-developers who want to customize their web presence quickly.
  • Easy A/B testing and personalization
    The platform enables users to run A/B tests and personalize website content for different audiences without requiring developer involvement, speeding up optimization efforts.
  • Quick deployment
    Changes can be deployed rapidly through Modify's interface, bypassing the traditional development cycle and reducing time-to-market for website updates and experiments.
  • Visual editor
    Modify provides a visual editor that lets users point-and-click to make changes on their site, making it intuitive and reducing the learning curve for new users.
  • No impact on site codebase
    Since modifications are applied as an overlay rather than directly changing the source code, the original codebase remains clean and unaffected, reducing the risk of breaking existing functionality.

Possible disadvantages

  • Limited awareness and community
    Modify is a relatively niche tool with a smaller user base compared to established competitors like Google Optimize or Optimizely, which means fewer community resources, tutorials, and third-party integrations.
  • Performance concerns
    Applying modifications via a third-party script layer can introduce additional page load time or cause flickering effects as changes are rendered on top of the original page content.
  • Limited customization depth
    While the no-code approach is convenient for simple changes, more complex modifications or deeply integrated features may still require developer intervention, limiting what can be achieved through the platform alone.
  • Dependency on third-party service
    Relying on Modify means your website changes are dependent on their service uptime and continuity. If the service goes down or shuts down, applied modifications could be lost.
  • Potential SEO implications
    Client-side modifications applied via JavaScript overlays may not be fully recognized by search engine crawlers, which could lead to discrepancies between what users see and what gets indexed.

Analysis

An editorial look at what each product does well and who it suits.

Admin Columns
Modify

Overall verdict

  • Admin Columns is a solid, well-established WordPress plugin for customizing the admin list tables (posts, pages, users, custom post types). It's good if you need to manage and display more relevant data directly in your WP dashboard without digging into custom code.

Why this product is good

  • Allows adding, removing, and reordering columns in WordPress admin list views without coding
  • Supports custom fields from ACF, Pods, and other popular plugins out of the box
  • Enables inline editing of column values directly from the list view, saving time
  • Offers sorting and filtering by custom columns, improving content management efficiency
  • Has a mature track record with regular updates and compatibility with current WordPress versions
  • Provides both free and premium (Pro) versions, so you can start free and upgrade as needs grow
  • Good documentation and support for a plugin-focused business

Recommended for

  • WordPress site administrators managing large numbers of posts, pages, or custom post types
  • Agencies and developers building client sites that need customized, efficient admin dashboards
  • Site owners using ACF or Pods who want those custom fields visible in list tables
  • E-commerce or membership sites with WooCommerce or user-heavy data needing quick-glance admin views
  • Teams needing bulk inline editing to speed up content workflows without touching code

Overall verdict

  • Modify (modifyhq.com) is a solid choice for marketing teams that want to personalize website content dynamically without heavy engineering support. It's particularly strong for conversion rate optimization and ABM-style personalization, though it may be overkill for very small sites with low traffic.

Why this product is good

  • Allows real-time website personalization based on visitor attributes like UTM parameters, referral source, location, or ad campaign
  • No-code / low-code editor makes it accessible to marketers without developer resources
  • Integrates with common ad platforms and CRMs to tailor messaging to specific audience segments
  • Useful for account-based marketing (ABM) campaigns by customizing landing pages for target accounts
  • Provides analytics to measure the impact of personalized content on conversion rates
  • Faster iteration cycle for A/B testing and content variation compared to manual dev-driven changes

Recommended for

  • Marketing teams running paid ad campaigns who want tailored landing pages per audience segment
  • B2B companies doing account-based marketing (ABM) needing personalized experiences for target accounts
  • Growth and conversion optimization teams looking to increase landing page conversion rates
  • Companies without large engineering teams who need a no-code personalization solution
  • Mid-to-large businesses with sufficient traffic to justify investment in personalization tools

Videos

Walkthroughs and reviews on video.

Admin Columns 3 videos + Add
Modify 0 videos + Add

Admin Columns Pro Review

More videos

  • - Admin Columns 4 - A Major Update of Admin Columns Pro
  • - Admin Columns Pro Review

No Modify videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Admin Columns
Modify
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

User comments

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Alternatives to Admin Columns and Modify

When comparing Admin Columns and Modify, you can also consider the following products.