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AdLabs is Amazon PPC software built for brands and agencies. Automate bids, harvest keywords, and scale campaigns with a free 30-day trial.

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Website, pricing, platforms and company facts side by side.
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| Website | adlabs.app | open-gpt.app |
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| Company | Startup from the United States · 1 - 9 employees · 2022 | — |
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In their own words, as submitted to SaaSHub.


AdLabs is an Amazon advertising software platform built for sellers, brands, and agencies who want more control over their PPC performance, without spending hours in Seller Central or patching together spreadsheets. AdLabs was built by Amazon advertisers, for Amazon advertisers. The platform...
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As answered by people managing AdLabs and https://open-gpt.app/.
AdLabs's answer
AdLabs is built on a foundational bidding principle most platforms ignore: Revenue Per Click. Rather than optimizing toward blunt ROAS targets, AdLabs centers its bid logic around RPC, giving advertisers a more complete picture of true campaign profitability. The platform is also fully transparent. No black-box automation. Advertisers can see exactly why bids change and what's driving performance at every level.
AdLabs's answer
AdLabs was built by Amazon advertisers who managed real accounts at scale, so the features solve actual problems practitioners face. It combines bid optimization, n-gram analysis, dayparting, AMC audience tools, and custom reporting in one platform without requiring a steep technical learning curve. For agencies and brands who want depth without opacity, AdLabs offers control that most tools don't.
AdLabs's answer
Amazon sellers, brand owners, and advertising agencies who manage PPC campaigns and want more control, better reporting, and smarter bid optimization than what native Amazon tools provide. AdLabs serves both in-house teams and agencies managing multiple client accounts.
AdLabs's answer
AdLabs was founded by Stephen Noch and Andrew Bailiff, co-hosts of That Amazon Ads Podcast, out of frustration with the limitations of existing Amazon advertising tools. Having managed real client accounts themselves, they built the platform they wished existed: one grounded in practitioner logic, not generic automation.
AdLabs's answer
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