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adjust VS Ulinkly

Compare adjust VS Ulinkly and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

adjust logo adjust

adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics.

Ulinkly logo Ulinkly

The Firebase Dynamic Links replacement for mobile teams
  • adjust Landing page
    Landing page //
    2023-05-12
Not present

Ulinkly is the mobile deep linking platform teams move to after Firebase Dynamic Links, and a cost-conscious alternative to Branch and AppsFlyer. FDL shut down in August 2025 and the enterprise attribution tools price out smaller teams, so Ulinkly leans on a generous free tier and per-project pricing to fill the gap. You get deferred deep linking, native SDKs for iOS, Android, Flutter, and React Native, and attribution in one place. A native MCP server also lets AI coding agents handle setup, which the legacy tools were not built for. Ulinkly is free for up to 10,000 monthly active users per project, and deferred deep linking and attribution start at $9/month on per-project pricing, scaling with MAU. Compare it yourself at ulink.ly.

adjust

Website
adjust.com
Pricing URL
Official adjust Pricing
$ Details
-
Release Date
2012 January
Startup details
Country
Germany
State
Berlin
City
Berlin
Founder(s)
Christian Henschel
Employees
500 - 999
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Ulinkly

Website
ulink.ly
Pricing URL
Official Ulinkly Pricing
$ Details
freemium $9.0 / Monthly ("25,000 MAU", "Deferred deep linking", "Flutter & React SDK")
Release Date
2026 January
Edit details

adjust features and specs

  • Comprehensive Analytics
    Adjust offers detailed analytics and reporting capabilities that provide insights into user behavior, campaign performance, and ROI, allowing businesses to optimize their marketing strategies effectively.
  • Fraud Prevention
    The platform has robust fraud prevention tools that can detect and mitigate fraudulent activities, ensuring that the data collected is accurate and reliable.
  • Seamless Integration
    Adjust integrates smoothly with various other marketing and analytics tools, making it easy for businesses to incorporate it into their existing tech stack.
  • Real-time Data
    The platform provides real-time data, enabling businesses to make quick, informed decisions based on the most current information available.
  • User-friendly Interface
    Adjust's user interface is intuitive and easy to navigate, which lowers the learning curve and allows users to get up and running quickly.

Possible disadvantages of adjust

  • High Cost
    Adjust can be expensive, especially for small businesses or startups, which may find it difficult to justify the cost despite its robust features.
  • Complex Implementation
    While powerful, the initial setup and integration of Adjust can be complex and time-consuming, requiring a certain level of technical expertise.
  • Limited Free Plan
    The free plan offered by Adjust has limited features, which may not be sufficient for businesses looking to fully utilize the platform's capabilities.
  • Customer Support
    Some users have reported that customer support can be slow to respond and not always helpful, which can be a drawback during critical times.
  • Data Privacy Concerns
    The extensive data collection and tracking capabilities may raise privacy concerns for some users, particularly with evolving regulations around data protection.

Ulinkly features and specs

  • Firebase Dynamic Links Alternative
    Positioned specifically as a replacement for Firebase Dynamic Links, which Google is deprecating, making it a timely solution for developers needing to migrate their deep linking infrastructure.
  • Deep Linking Capabilities
    Provides deep linking functionality that allows apps to direct users to specific content within mobile apps, improving user experience and engagement from marketing campaigns, emails, and other sources.
  • Cross-Platform Support
    Likely supports both iOS and Android platforms, allowing developers to create unified linking solutions that work across different mobile operating systems.
  • Simplified Migration Path
    Designed to ease the transition for developers currently using Firebase Dynamic Links, potentially offering similar APIs or migration tools to minimize development overhead.
  • Analytics and Tracking
    May include built-in analytics to track link performance, click-through rates, and user acquisition sources, helping teams measure marketing campaign effectiveness.

Analysis of adjust

Overall verdict

  • Adjust is a reputable and effective tool for mobile analytics, suitable for businesses of all sizes. It is especially beneficial for those that require detailed mobile attribution and fraud prevention services. Users appreciate its comprehensive data reports and scalability.

Why this product is good

  • Adjust is a mobile analytics platform known for its user-friendly interface and robust features that include attribution tracking, fraud prevention, and audience building. It is particularly praised for its real-time data analytics and ability to integrate with various other marketing tools. This makes it a strong choice for businesses looking to optimize their mobile marketing campaigns and gain deeper insights into user behavior.

Recommended for

  • Mobile marketers seeking detailed analytics and campaign optimization.
  • Businesses aiming to protect against ad fraud.
  • Companies needing robust attribution tracking for their mobile apps.
  • Teams looking for a platform that integrates with multiple marketing tools.

adjust videos

+ Add

Petzl Evolv Adjust - Review and modifications

More videos:

  • Review - Trijicon RMR Type 2 3.25 MOA Auto Adjust Review & Install
  • Review - Topaz Adjust AI: First Look Review!

Ulinkly videos

No Ulinkly videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to adjust and Ulinkly)

adjust

Ulinkly

PPC
100 100%
PPC
0% 0
Deferred Deep Linking
0 0%
Deferred Deep Linking
100% 100
Fraud Detection And Prevention
100 100%
Fraud Detection And Prevention
0% 0
Link Management
0 0%
Link Management
100% 100

User comments

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What are some alternatives?

When comparing adjust and Ulinkly, you can also consider the following products

AppsFlyer - Leading data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business.

Branch Metrics - Build high quality user experiences with best-in-class deep linking, all while measuring the complete journey of your users.

ClickGUARD - At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.

ClickCease - ClickCease is aย click fraud detection and protection solution.

Kochava - Mobile attribution and analytics platform for app marketers

PPC Protect - Save up to 30% of your Google Ads spend by protecting yourself with PPC Protect. #1 click fraud protection service for Google Ads advertisers. 30 day free trial.

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