Software Alternatives, Accelerators & Startups

AddEvent VS LinearB

Compare AddEvent VS LinearB and see what are their differences

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AddEvent logo AddEvent

Add to Calendar tools and calendar marketing software that help businesses increase event attendance and audience engagement.

LinearB logo LinearB

LinearB delivers software leaders the insights they need to make their engineering teams better through a real-time SaaS platform. Visibility into key metrics paired with automated improvement actions enables software leaders to deliver more.
  • AddEvent AddEvent homepage
    AddEvent homepage //
    2026-05-18
  • AddEvent AddEvent Dashboard
    AddEvent Dashboard //
    2026-05-18
  • AddEvent AddEvent Templates
    AddEvent Templates //
    2026-05-18
  • AddEvent AddEvent Dynamic Add to Calendar
    AddEvent Dynamic Add to Calendar //
    2026-05-18
  • AddEvent AddEvent RSVP
    AddEvent RSVP //
    2026-05-18
  • AddEvent AddEvent Create Event
    AddEvent Create Event //
    2026-05-18
  • AddEvent Add to Calendar sharing options
    Add to Calendar sharing options //
    2026-05-18

AddEvent is a calendar marketing platform that helps businesses increase engagement, attendance, and retention through calendar-based experiences across Google Calendar, Outlook, Apple Calendar, Microsoft 365, and other major calendar platforms.

The platform provides powerful Add to Calendar technology, embeddable calendars, subscription calendars, RSVP tools, automated reminders, and calendar APIs that enable companies to turn events, webinars, product launches, campaigns, and announcements into lasting calendar engagement.

With AddEvent, businesses can create customizable Add to Calendar buttons and links, publish branded event calendars, manage RSVPs, automate event communications, and distribute events across websites, landing pages, emails, newsletters, and SaaS applications. Developers can integrate calendar functionality using flexible APIs and webhooks, while marketing and operations teams can launch calendar campaigns without extensive technical resources.

AddEvent supports a broad range of use cases including webinar promotion, virtual and in-person events, product announcements, recurring content calendars, training programs, customer onboarding, internal communications, community engagement, and event marketing automation. Organizations use AddEvent to improve attendance rates, increase campaign visibility, drive repeat engagement, and make calendars a central channel in their marketing strategy.

Trusted by marketers, publishers, SaaS companies, agencies, enterprises, and event-driven organizations worldwide, AddEvent helps brands connect with audiences so no important moment is missed.

  • LinearB Landing page
    Landing page //
    2023-08-19

AddEvent

$ Details
freemium $29 / Monthly ("Unlimited Events", "2,500 Add to Calendar clicks")
Release Date
2015 September

AddEvent features and specs

  • Ease of Use
    AddEvent provides a user-friendly interface that simplifies the process of adding events to calendars across multiple platforms such as Google Calendar, Apple Calendar, and Outlook.
  • Cross-Platform Compatibility
    The tool is compatible with a wide range of calendar applications, ensuring that users can add events regardless of their preferred platform.
  • Customization Options
    Offers extensive customization options for event notifications, links, and reminders, allowing users to tailor event details to suit their needs.
  • API Access
    Provides powerful API access for developers, facilitating integration with various applications and websites for seamless event management.
  • Analytics
    Offers analytics features that help users track event engagement and understand participant behavior effectively.
  • Add to Calendar Buttons & Links
    Let users instantly save events to Google, Outlook, Apple, and Microsoft calendars to increase attendance and engagement.
  • Subscription Calendars
    Keep audiences continuously updated with dynamic calendars that sync events automatically.
  • RSVP Tools
    Collect attendee responses and manage event participation through customizable RSVP pages.
  • Embeddable Event Calendars
    Publish branded event calendars on websites and landing pages without complex development work.
  • Recurring Events
    Easily manage repeating events, webinars, classes, and ongoing campaigns.
  • Timezone Localization
    Automatically display event times in each userโ€™s local timezone for a better global experience.
  • Marketing Integrations
    Connect with email marketing, CRM, and automation platforms to streamline event promotion.
  • White-Label & Branding
    Customize calendars, buttons, and RSVP experiences to match your brand identity.

LinearB features and specs

  • Integration with Existing Tools
    LinearB integrates seamlessly with popular project management and communication tools like Jira, GitHub, Slack, and Bitbucket, making it easier to adopt without changing the existing workflow.
  • Real-time Metrics
    Provides real-time visibility into the software development lifecycle, allowing teams to gain insights and take immediate action to improve development processes.
  • Automated Analytics
    Automates the collection and analysis of data, reducing the manual effort required to gather metrics and allowing teams to focus on decision-making and improvements.
  • Workflow Optimization
    Offers features to identify bottlenecks and inefficiencies in the development process, enabling teams to streamline workflows and improve productivity.
  • Developer Metrics
    Includes metrics specifically for developers, such as code quality scores, pull request review times, and activity reports, to help individual contributors understand and enhance their performance.

Possible disadvantages of LinearB

  • Learning Curve
    Although the tool integrates well with other platforms, there is a learning curve associated with understanding and utilizing all of its features effectively.
  • Potential Overload of Metrics
    The extensive array of metrics and data presented can be overwhelming for teams not accustomed to such detailed analytics, potentially causing decision paralysis.
  • Cost
    The pricing structure might be expensive for small teams or startups, especially when compared to other simpler project management or analytics tools.
  • Dependency on Data Integration
    The effectiveness of LinearB largely depends on the quality and comprehensiveness of the data integrated from other tools. Inconsistent or incomplete data can hamper its utility.
  • Privacy Concerns
    Given the level of detail and access required, there might be concerns around data privacy and the handling of sensitive project information, especially in heavily regulated industries.

Analysis of LinearB

Overall verdict

  • LinearB is generally considered a good tool for teams looking to improve their development workflows. It receives positive feedback for its ability to provide actionable insights and its user-friendly interface. However, as with any tool, its effectiveness can vary depending on the specific needs and context of the development team.

Why this product is good

  • LinearB is a tool that provides real-time insights into software development processes. It enhances productivity by offering metrics, workflow automation, and project visibility, which help in making data-driven decisions. The platform is designed to streamline development pipelines, ensuring teams can identify bottlenecks quickly and optimize their work processes.

Recommended for

    LinearB is recommended for software development teams, engineering managers, and project managers who want to improve visibility into their development processes, reduce cycle times, and boost overall productivity. It's particularly useful for teams that rely on agile methodologies and need to continuously monitor and improve their workflow efficiency.

AddEvent videos

How to Customize Event Landing Pages with Design Templates

More videos:

  • Tutorial - How to Create and Share Events with AddEvent
  • Demo - What is AddEvent? Our Event and Calendar Marketing Tools Explained

LinearB videos

No LinearB videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to AddEvent and LinearB)
Event Management
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Event Registration
100 100%
0% 0
Developer Tools
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, LinearB seems to be a lot more popular than AddEvent. While we know about 28 links to LinearB, we've tracked only 1 mention of AddEvent. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AddEvent mentions (1)

  • Help with Google Cal Zap (email users with specific ResponseStatus)
    For funsies, here's some absurdity we had to build to work around its shittiness. We've since abandoned all use of Google Calendar and fallen in love with AddEvent. Source: almost 4 years ago

LinearB mentions (28)

  • The top 15 developer productivity tools in 2026
    LinearB is an engineering productivity platform that provides visibility into developer workflows, automation, and process metrics. It collects data across the entire development lifecycle to diagnose blockers and optimize delivery. One user reports saving 321 developer-hours per month. - Source: dev.to / 3 months ago
  • Developer Productivity vs Developer Experience: Why You Can't Fix One Without the Other
    Most tools measure half the picture. Traditional metrics platforms like LinearB focus on quantitative signals (DORA metrics, cycle time). Survey platforms like Culture Amp capture sentiment across organizations but aren't developer-specific. DX (founded by DORA/SPACE research creators) combines developer surveys with SDLC analytics. These approaches require deliberate implementation and buy-in. - Source: dev.to / 8 months ago
  • ๐ŸฆŠ GitLab: A Python Script Calculating DORA Metrics
    LinearB is a SaaS solution that retrieves metrics overtime, some of them being used to calculate DORA Metrics. They also have a Youtube channel that advocate for DORA Metrics and more. - Source: dev.to / over 2 years ago
  • 6 Proven Strategies For Being A Great Platform Engineer
    In helping engineering orgs get visibility into developer workflows with LinearB, Dan Lines and Ori Keren discovered that the majority of cycle time was being spent in pull request and code review. They found that:. - Source: dev.to / about 3 years ago
  • How to consolidate metrics from across the entire organisation
    LinearB and there are a few cheaper alternatives. Ties in DORA metrics from gut repos and agile project management tools like JIRA. https://linearb.io. Source: about 3 years ago
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What are some alternatives?

When comparing AddEvent and LinearB, you can also consider the following products

Eventbrite - Discover Great Events or Create Your Own & Sell Tickets

Waydev - Waydev analyzes your codebase from Github, Gitlab, Azure DevOps & Bitbucket to help you bring out the best in your engineers work.

Splash - Anyone can create a Splash event, whether you're a company hosting a single event or an individual hosting a personal event like a birthday or wedding. Get Started for Free. Text goes here. X. Full Event Program.

Swarmia - Swarmia is an engineering productivity software trusted by 600+ engineering teams worldwide. Use key engineering metrics to unblock the flow, align engineering with business objectives, and drive continuous improvement.

DoubleDutch - DoubleDutch creates mobile applications designed to capture and surface data from live events and conferences.

CodeClimate - Code Climate provides automated code review for your apps, letting you fix quality and security issues before they hit production. We check every commit, branch and pull request for changes in quality and potential vulnerabilities.