Software Alternatives, Accelerators & Startups

AddEvent VS InsertKit

Compare AddEvent VS InsertKit and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

AddEvent logo AddEvent

Add to Calendar tools and calendar marketing software that help businesses increase event attendance and audience engagement.

InsertKit logo InsertKit

Boost Your Productivity and Save Your Time with InsertKit
  • AddEvent AddEvent homepage
    AddEvent homepage //
    2026-05-18
  • AddEvent AddEvent Dashboard
    AddEvent Dashboard //
    2026-05-18
  • AddEvent AddEvent Templates
    AddEvent Templates //
    2026-05-18
  • AddEvent AddEvent Dynamic Add to Calendar
    AddEvent Dynamic Add to Calendar //
    2026-05-18
  • AddEvent AddEvent RSVP
    AddEvent RSVP //
    2026-05-18
  • AddEvent AddEvent Create Event
    AddEvent Create Event //
    2026-05-18
  • AddEvent Add to Calendar sharing options
    Add to Calendar sharing options //
    2026-05-18

AddEvent is a calendar marketing platform that helps businesses increase engagement, attendance, and retention through calendar-based experiences across Google Calendar, Outlook, Apple Calendar, Microsoft 365, and other major calendar platforms.

The platform provides powerful Add to Calendar technology, embeddable calendars, subscription calendars, RSVP tools, automated reminders, and calendar APIs that enable companies to turn events, webinars, product launches, campaigns, and announcements into lasting calendar engagement.

With AddEvent, businesses can create customizable Add to Calendar buttons and links, publish branded event calendars, manage RSVPs, automate event communications, and distribute events across websites, landing pages, emails, newsletters, and SaaS applications. Developers can integrate calendar functionality using flexible APIs and webhooks, while marketing and operations teams can launch calendar campaigns without extensive technical resources.

AddEvent supports a broad range of use cases including webinar promotion, virtual and in-person events, product announcements, recurring content calendars, training programs, customer onboarding, internal communications, community engagement, and event marketing automation. Organizations use AddEvent to improve attendance rates, increase campaign visibility, drive repeat engagement, and make calendars a central channel in their marketing strategy.

Trusted by marketers, publishers, SaaS companies, agencies, enterprises, and event-driven organizations worldwide, AddEvent helps brands connect with audiences so no important moment is missed.

Not present

AddEvent

$ Details
freemium $29.0 / Monthly ("Unlimited Events", "2,500 Add to Calendar clicks")
Release Date
2015 September

AddEvent features and specs

  • Ease of Use
    AddEvent provides a user-friendly interface that simplifies the process of adding events to calendars across multiple platforms such as Google Calendar, Apple Calendar, and Outlook.
  • Cross-Platform Compatibility
    The tool is compatible with a wide range of calendar applications, ensuring that users can add events regardless of their preferred platform.
  • Customization Options
    Offers extensive customization options for event notifications, links, and reminders, allowing users to tailor event details to suit their needs.
  • API Access
    Provides powerful API access for developers, facilitating integration with various applications and websites for seamless event management.
  • Analytics
    Offers analytics features that help users track event engagement and understand participant behavior effectively.
  • Add to Calendar Buttons & Links
    Let users instantly save events to Google, Outlook, Apple, and Microsoft calendars to increase attendance and engagement.
  • Subscription Calendars
    Keep audiences continuously updated with dynamic calendars that sync events automatically.
  • RSVP Tools
    Collect attendee responses and manage event participation through customizable RSVP pages.
  • Embeddable Event Calendars
    Publish branded event calendars on websites and landing pages without complex development work.
  • Recurring Events
    Easily manage repeating events, webinars, classes, and ongoing campaigns.
  • Timezone Localization
    Automatically display event times in each userโ€™s local timezone for a better global experience.
  • Marketing Integrations
    Connect with email marketing, CRM, and automation platforms to streamline event promotion.
  • White-Label & Branding
    Customize calendars, buttons, and RSVP experiences to match your brand identity.

InsertKit features and specs

No features have been listed yet.

Analysis of InsertKit

Overall verdict

  • InsertKit is a solid, lightweight tool for embedding dynamic content, forms, and personalized elements into websites, emails, or apps without heavy development work. It's a good fit for marketers and small teams needing quick, no-code content embedding solutions.

Why this product is good

  • Simple no-code interface for creating and embedding dynamic content blocks
  • Fast setup and integration into existing websites or email platforms
  • Supports personalization and dynamic data insertion for more targeted content
  • Affordable pricing suitable for small businesses and solo marketers
  • Reduces reliance on developers for content updates and embeds

Recommended for

  • Small business owners needing quick content embedding solutions
  • Marketers who want to personalize website or email content without coding
  • Startups looking for cost-effective no-code tools
  • Non-technical teams managing dynamic content updates
  • Agencies handling multiple client sites needing fast embed deployment

AddEvent videos

How to Customize Event Landing Pages with Design Templates

More videos:

  • Tutorial - How to Create and Share Events with AddEvent
  • Demo - What is AddEvent? Our Event and Calendar Marketing Tools Explained

InsertKit videos

No InsertKit videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to AddEvent and InsertKit)
Event Management
100 100%
0% 0
Text Tools
0 0%
100% 100
Event Registration
100 100%
0% 0
Writing Tools
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, AddEvent seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AddEvent mentions (1)

  • Help with Google Cal Zap (email users with specific ResponseStatus)
    For funsies, here's some absurdity we had to build to work around its shittiness. We've since abandoned all use of Google Calendar and fallen in love with AddEvent. Source: almost 4 years ago

InsertKit mentions (0)

We have not tracked any mentions of InsertKit yet. Tracking of InsertKit recommendations started around Nov 2025.

What are some alternatives?

When comparing AddEvent and InsertKit, you can also consider the following products

Eventbrite - Discover Great Events or Create Your Own & Sell Tickets

Splash - Anyone can create a Splash event, whether you're a company hosting a single event or an individual hosting a personal event like a birthday or wedding. Get Started for Free. Text goes here. X. Full Event Program.

DoubleDutch - DoubleDutch creates mobile applications designed to capture and surface data from live events and conferences.

Cvent - Cvent's event management software provides event planners with a complete solution to increase event attendance and decrease event costs.

Picatic - Picatic encourages event organizers to create a custom website, sell tickets and then determined their cost of use. Selling out events is easy with Picatic.

Eventdex - One platform to run all your Virtual, Hybrid & In-person events.