Software Alternatives, Accelerators & Startups

Adblock Plus VS SHIELD

Compare Adblock Plus VS SHIELD and see what are their differences

Adblock Plus logo Adblock Plus

AdBlock Plus is a browser extension for Firefox, Chrome, Opera, and several other popular browsers that prevents intrusive ads like pop-ups and malicious code from appearing on websites you visit.

SHIELD logo SHIELD

Stop fraud and reduce friction across web and mobile apps with real-time device intelligence.
  • Adblock Plus Landing page
    Landing page //
    2023-03-18
  • SHIELD
    Image date //
    2026-08-05
  • SHIELD
    Image date //
    2025-06-05
  • SHIELD
    Image date //
    2026-08-05
  • SHIELD
    Image date //
    2026-08-05

SHIELD is a device-first fraud intelligence platform built on the worldโ€™s most persistent device identification technology across applications and platforms.

Powered by SHIELD AI and patented technology (SHIELD Sentinel), SHIELD sets the global standard for device identification (SHIELD Device ID) and exposes the full range of fraud tools and techniques through more than 20 risk indicators, delivering real-time, actionable fraud intelligence across all use cases and industries worldwide.

Trusted by global unicorns including inDrive, Alibaba, Deliveroo, Meesho, TrueMoney, Unico ID and OLX, SHIELD operates with teams across Los Angeles, Sรฃo Paulo, London, Berlin, Jakarta, Bangkok, Bengaluru, Beijing and Singapore, advancing our mission: to eliminate unfairness and enable trust for the world.

For more information, visit shield.com.

Adblock Plus

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Startup details
Country
Germany

SHIELD

Website
shield.com
$ Details
paid Free Trial
Platforms
Windows Linux iOS Android
Release Date
2008 December
Startup details
Country
Singapore
State
Singapore
Founder(s)
Justin Lie
Employees
100 - 249

Adblock Plus features and specs

  • Blocks Ads
    Effectively blocks a wide variety of ads, including banner ads, video ads, and pop-ups, enhancing the web browsing experience.
  • Improved Speed
    By blocking ads, it can increase the speed at which web pages load, particularly on sites with heavy ad content.
  • Privacy Protection
    Helps to protect user privacy by preventing ad trackers from collecting data on browsing habits.
  • Customizable Filters
    Allows users to create custom filter lists to block specific content or ads from particular websites.
  • Open Source
    The source code is open to the public, allowing for transparency and contributions from the community to improve the product.

Possible disadvantages of Adblock Plus

  • Ad-Blocking Whitelist
    Adblock Plus allows certain 'acceptable ads' to be shown by default, which might not align with user expectations of an ad-free experience.
  • Potential for Website Breakage
    Some websites might not function correctly when ads are blocked, which can disrupt the user experience on those sites.
  • Revenue Impact on Websites
    Websites that rely on ad revenue may experience reduced income, which can affect the quality and availability of free content on the web.
  • Resource Usage
    Running the Adblock Plus extension can consume system resources, potentially impacting browser performance.
  • Complex Configuration
    Customizing filters and settings can be complex for non-technical users, potentially leading to suboptimal use of the tool.

SHIELD features and specs

  • Device-First Fraud Intelligence Platform
    Stop fraud and reduce friction across web and app with real-time device intelligence.
  • Device Fingerprinting
    Stop Fraud at the Root with Device Identification & Intelligence
  • AI Fraud Detection Platform
    Stay ahead of complex fraud threats with our no-code feature engineering suite

Analysis of Adblock Plus

Overall verdict

  • Adblock Plus is generally considered effective for users who want a simple solution to block unwanted ads without much configuration. However, some critics point out that it participates in an 'acceptable ads' program, allowing certain non-intrusive ads to be displayed by default, which may not align with all users' expectations of an ad blocker.

Why this product is good

  • Adblock Plus is a popular browser extension that blocks intrusive ads, which can enhance user experience by speeding up web page loading times and reducing clutter. It also adds a layer of privacy by preventing tracking scripts from loading, and it can help protect users from malicious ads that might contain malware.

Recommended for

    Adblock Plus is recommended for casual internet users looking for a straightforward and easy-to-install ad-blocking solution. It is also suitable for users concerned with online privacy and who prefer not to be tracked by advertisers.

Analysis of SHIELD

Overall verdict

  • SHIELD is a well-regarded device intelligence and fraud prevention platform that helps businesses combat fake accounts, fraud, and abuse through advanced device fingerprinting and risk intelligence, making it a strong choice for companies with high fraud exposure.

Why this product is good

  • Offers robust device fingerprinting technology (SHIELD Device ID) that accurately identifies devices even when fraudsters attempt to mask their identity
  • Provides real-time fraud detection and risk intelligence to prevent fake accounts, promo abuse, and payment fraud
  • Trusted by large marketplaces, fintech, and gig economy platforms across the globe
  • Helps reduce financial losses and improve trust and safety for digital platforms
  • Delivers actionable risk signals that can be integrated into existing fraud workflows

Recommended for

  • E-commerce and online marketplaces facing account fraud and promo abuse
  • Fintech and payment companies needing strong fraud prevention
  • Gig economy and ride-hailing platforms combating fake accounts
  • Gaming and social platforms dealing with bots and multi-accounting
  • Enterprises requiring scalable device intelligence and trust & safety solutions

Adblock Plus videos

Adblock Plus: Now Serving You More Ads! - The Know Tech News

SHIELD videos

SHIELD x HappyFresh(Online grocery marketplace)

More videos:

  • Review - SHIELD x OVO (Indonesiaโ€™s leading payments platform)
  • Review - SHIELD x Atlas Reality
  • Review - SHIELD x Dunzo - Hyperlocal Delivery Platform
  • Review - SHIELD x TrueMoney
  • Review - M&P Shield X
  • Review - Smith & Wesson M&P Shield 9mm - Guide and Review
  • Review - S&W M&P Shield Plus 1000 Round Review: The Best Micro Pistol

Category Popularity

0-100% (relative to Adblock Plus and SHIELD)
Security & Privacy
95 95%
5% 5
Ad Blockers
100 100%
0% 0
Fraud Detection And Prevention
Privacy
100 100%
0% 0

Questions & Answers

As answered by people managing Adblock Plus and SHIELD.

What makes your product unique?

SHIELD's answer:

Most fraud solutions are web-first and rely heavily on personal data and static identifiers that are easily bypassed. They are also often focused on addressing fraud at specific checkpoints. SHIELD is device-first. Fraudsters can spoof data, accounts, and even identities, but they always need a device to act. This is why we stop fraud at the root.

Why should a person choose your product over its competitors?

SHIELD's answer:

Our plug-and-play SDKs and lightweight JavaScript snippets can be integrated in a matter of hours โ€” not weeks or months. Thereโ€™s no training period required, enabling your team to start detecting fraud immediately. Most customers see tangible results on day one, with zero disruption to existing workflows.

How would you describe the primary audience of your product?

SHIELD's answer:

SHIELD works with digital businesses across every region and industry where trust and safety are mission-critical. Our customers include global unicorns and fast-scaling platforms in mobility, fintech, e-commerce, igaming, digital identity, and more. If your platform faces fraud, or trust & safety challenges, SHIELD can help you eliminate malicious users and scale growth with confidence.

Which are the primary technologies used for building your product?

SHIELD's answer:

SHIELD deliver real-time device intelligence globally, with offices in San Francisco, Singapore, Jakarta, Dubai, London, Sรฃo Paulo, and more. We are a global team, which helps us stay close to the latest fraud trends, and our clients.

Who are some of the biggest customers of your product?

SHIELD's answer:

inDrive, Truemoney, Maya, Swiggy, Buymed, Atlas, MPL,

User comments

Share your experience with using Adblock Plus and SHIELD. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adblock Plus and SHIELD

Adblock Plus Reviews

The Best Ad Blockers for YouTube 2024
Adblock Plus: AdBlock is a user-friendly free tool that received solid ad-blocking scores during our testing. It also offers a Premium subscription that can block additional nuisances like site notifications, survey requests, and floating videos.
Best Ad Blockers in 2023: Adblock Plus vs AdGuard vs uBlock Origin and More
Not to be confused with AdBlock Plus, AdBlock is a very simple and straightforward extension that offers ad blocking features, and it works admirably. The user interface is as simple as they come, with the option to pause the extension on the website youรขย€ย™re on โ€” useful if a website wonรขย€ย™t let you access it with such an extension enabled.
Best Ad Blockers
Adblock Plus (again, not to be confused with any variations on its name) is a standalone ad blocker thatโ€™s been around for quite some time. It is not the premium version of another ad blocker or a special edition. Adblock Plus is its own application.
22 NextDNS Alternatives
AdBlock Plus claims to be one of the most feature-rich and out-of-the-box ad blockers for smartphones, tablets, and PCs. People love having it because of its excellent adblocking mechanism and capabilities. AdBlock Plus extension is available for users who want to have a customized and controlled web experience. You can remove ads and malware from all the online destinations...
8 BEST Ad Blockers For Chrome In 2020 [Free Pop Up Blockers]
Not only is Adblock Plus free, but it also features acceptable ads. Instead of charging you the user, AdBlock Plus charges large companies who want to be a part of its acceptable ads program, thereby saving you money whilst allowing companies who depend on ad-generated revenue to continue offering you free content for years to come.

SHIELD Reviews

We have no reviews of SHIELD yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Adblock Plus seems to be more popular. It has been mentiond 65 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adblock Plus mentions (65)

  • How I stay (more) focused with ADHD
    Tip: I use Adblock Plus on desktop, and AdGuard on iPhone and iPad. - Source: dev.to / over 2 years ago
  • [Vent] YouTube forcing adblock removal, here's what you can do!
    Adblock plus => I only use this one with Edge because Opera has a default adblocker of its own, but this is also a very welcome extension and something that can (and will) keep you safe! Source: almost 3 years ago
  • Why are there differences between the EasyList filter lists mirrors!?
    Why doesn't easylist.to link to its own version of the Fanboy's Annoyance List? Why are the lists (and especially the "EasyList Germany") on the mirror (?) of adblockplus.org more up-to-date than on easylist.to? Source: over 3 years ago
  • Problem with popups
    That can be annoying. Do you see them on Flipboard or when you navigate to the actual website of the article? If that's the case, then it would be up to the website that is hosting the article. I would recommend a good popup/ad blocker like adblock plus. Source: over 3 years ago
  • "He gets us" is taken over my feed
    Try AdBlock Plus, gets rid of a ton of junk. https://adblockplus.org/. Source: over 3 years ago
View more

SHIELD mentions (0)

We have not tracked any mentions of SHIELD yet. Tracking of SHIELD recommendations started around Jun 2025.

What are some alternatives?

When comparing Adblock Plus and SHIELD, you can also consider the following products

uBlock Origin - Popular and efficient blocker for Chromium, Chrome, Edge, Firefox, Opera, Safari, Thunderbird.

SEON - SEON Sense Platform is a modular and AI-powered fraud detection software that deliver clear results with an automated, machine-driven workflow.

AdGuard - Surf the Web Ad-Free and Safely. Shield up!

FingerprintJS - Fraud detection and prevention using browser fingerprinting with 99.5% accuracy. Stops account sharing, payment processing fraud and gaming.

Privacy Badger - Privacy Badger blocks spying ads and invisible trackers. How is Privacy Badger different from Disconnect, Adblock Plus, Ghostery, and other blocking extensions?

Rupt - Prevent fraud and grow your revenue.