Software Alternatives & Reviews

Ad Layer VS Figma

Compare Ad Layer VS Figma and see what are their differences

Ad Layer logo Ad Layer

Ad Layer is a creative management platform (CMP) that gives designers a way to easy create thousands of ads without worrying about the technical part.

Figma logo Figma

Team-based interface design, Figma lets you collaborate on designs in real time.
  • Ad Layer Landing page
    Landing page //
    2020-09-08

Ad Layer is basically an online tool where your designers can build ads and change the content without any coding knowledge.

Sometimes it might be just one ad, but often it’s twenty different formats or sometimes even hundreds of ads in thirty different formats and ten languages.

Doing all these by hand takes time, trust us, we used to do this.

So we created Ad Layer to do this for you. Not completely automatically as we don’t trust AI enough to let it design according to your brand book, but the system more or less fills in the content where you want it based on your design of choice. This is what everyone calls a Creative management platform if you like buzzwords or a banner builder if you prefer things easy and simple.

  • Figma Landing page
    Landing page //
    2023-04-19

Ad Layer videos

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Figma videos

Figma UI Design Tutorial: Get Started in Just 24 Minutes!

More videos:

  • Demo - What is Figma

Category Popularity

0-100% (relative to Ad Layer and Figma)
Advertising
100 100%
0% 0
Design Tools
1 1%
99% 99
Graphic Design Software
100 100%
0% 0
Prototyping
0 0%
100% 100

Questions and Answers

As answered by people managing Ad Layer and Figma.

What makes your product unique?

Ad Layer's answer

Ad layer can either be used as a tool to create digital assets (video, html5, social ads) and export them to be stand-alone which is perfect for creative agencies, or Ad Layer can connect to Meta, google, DOOH signs to be used as a dynamic platform.

Why should a person choose your product over its competitors?

Ad Layer's answer

Our support team is all experts and can be used as support but also as your co-pilot through production assignments or full DCO setups in Google platforms. Ad Layer also scales well, from a 10-man agency to a global direct client both in products also with our unique pricing model.

How would you describe your primary audience?

Ad Layer's answer

Creative agencies with a need to create lots of digital assets, local companies that need control over their advertising, media agencies that need a team to handle DCO setups for lots of clients (or set it up themselves), and finally big global clients that have strict rules about design and messaging.

What's the story behind your product?

Ad Layer's answer

We used to build banners by hand and did a lot of setup for different DCO ad-serving platforms. But we figured out that making banners are boring so we built a platform to handle that for us, and here we are selling it to everyone else.

Which are the primary technologies used for building your product?

Ad Layer's answer

Ad Layer is a SAAS system with APIs to a lot of different systems that solve tasks we can not do and help our client use their own unique setup and tech stack.

Who are some of the biggest customers of your product?

Ad Layer's answer

  • Pernod Ricard
  • Volvo
  • DDB
  • McDonald's
  • Omnicom group

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ad Layer and Figma

Ad Layer Reviews

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Figma Reviews

  1. Everything you need for design

    My favorite tool right now.

  2. Figma: An Essential Tool for Web Designers and Collaborators

    Figma, a versatile cloud-based design software, stands out among design tools due to its real-time collaboration feature. It caters not only to web design but also to print projects. Offering an intuitive interface and powerful features, it allows simultaneous editing, eliminating the hassle of file sharing. Figma's adaptability covers website, mobile app, and print layout design, supported by an array of customizable templates.

    Beyond designers, collaborators benefit from Figma's capabilities too. Project managers and clients can offer real-time feedback, streamlining reviews and expediting project progress. Its pricing model, featuring a free version with limited features and a paid option, suits various budgets, ensuring accessibility to freelancers and larger agencies alike.

    Core features like real-time collaboration, prototyping, and reusable design elements distinguish Figma. These features facilitate efficient design iterations, ensuring consistency and enabling users to test ideas before development. The tool's emphasis on seamless collaboration makes it a valuable asset for teams, fostering clear communication through comments directly on the design file.

    🏁 Competitors: Adobe XD, Framer, Sketch, Moqups
    👍 Pros:    Real-time collaboration|Versatility|Intuitive user interface|Feedback and communication|Prototyping capabilities|Accessibility
    👎 Cons:    Learning curve|Internet dependency|Limited free version|Security concerns|Complexity in large projects
  3. The best designing app for your website!

    It is user friendly app with alot of modern features which give your website a cool look

    🏁 Competitors: Adobe Illustrator
    👍 Pros:    Easy to use|User friendly interface
    👎 Cons:    Expensive

10 Best Figma Alternatives in 2024
Figma is the preferred tool of many professionals in the field of interactive design, real prototyping and graphic design. Figma simplifies and speeds up the brainstorming process with its online whiteboards and loaded frames. There are other collaborative design and prototype platforms available except Figma, which is definitely among the best. It’s too difficult for some...
Top 10 Figma Alternatives for Your Design Needs | ClickUp
Whatever your reason for seeking a Figma alternative, there are plenty of options that can help you ace the design game. In this article, we’ll introduce you to the top 10 Figma alternatives, discuss their pros and cons, and help you find the best solution for your design workflows.
Source: clickup.com
Figma Alternatives: 12 Prototyping and Design Tools in 2024
Prototyping is a concept where you and your team draft a version of a product. For many designers, Figma is the go-to design platform to do this. However, if you’re looking for an alternative to Figma, look no further, as we’ll list 12 of the best prototyping and design tools available in 2023.
5 Figma Alternatives for UI & UX Designers
I think it’s a fair assessment that more than people being upset about Adobe having acquired Figma, it’s the fear of losing access to these community-curated resources. Integrating a community aspect might prove beneficial, whether you’re a paid or free design tool. And even more so if the day does come when Adobe decides to pull the plug on Figma and stuff it inside...
Source: stackdiary.com
16+ Best Web Design Software in 2022 (Ranked by a Trusted Expert)
The free version of Figma can be used forever, which is nice since other programs like Ghost and Abode Dreamworks only offer a free trial period. Additionally, what makes Figma stand out is that its premium plans are free for students and educators.

Social recommendations and mentions

Based on our record, Figma seems to be more popular. It has been mentiond 101 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ad Layer mentions (0)

We have not tracked any mentions of Ad Layer yet. Tracking of Ad Layer recommendations started around Mar 2021.

Figma mentions (101)

  • How to build a Good Portfolio Website - My Approach.
    Planning and Design: Adobe Xd (but you can also try Figma). - Source: dev.to / 2 months ago
  • Ask HN: What's the best way to write a book in Markdown?
    Hey, I've wrote a few books (https://kerkour.com/books) with only markdown, https://excalidraw.com and https://figma.com I've detailed my complete setup and shared the Dockerfile that I use to convert the markdown into ebooks (EPUB, PDF and Kindle) on my blog: https://kerkour.com/book-self-publishing-pandoc. - Source: Hacker News / 6 months ago
  • Build Products that don’t SUCK
    Create a low-fidelity mockup or wireframe of your MVP using tools like Balsamiq, Sketch, or Figma. Or use an easier-to-use tool like Uizard, which also has text-to-design capabilities. Source: 9 months ago
  • Syncing Figma Variables and StyleDictionary with GitHub Actions
    Figma recently announced its new Variables product, allowing you to define and manage your design tokens directly within Figma. I have been experimenting with Figma Variables for a few weeks and am reasonably impressed with how it works. In this article, I'll share how I've been using Figma Variables to support my design projects and how I've been syncing them with my codebase with GitHub Actions and... - Source: dev.to / 9 months ago
  • The Legend of Zelda: Tears of the Kingdom - Figma Link Figure Revealed: TotK Ver. Goodsmile
    Did anyone else think of Figma the design software or is it just me? https://figma.com. Source: 10 months ago
View more

What are some alternatives?

When comparing Ad Layer and Figma, you can also consider the following products

BannerFlow - HTML5 display ad production platform

Adobe XD - Adobe XD is an all-in-one UX/UI solution for designing websites, mobile apps and more. 

Creatopy - Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.

Invision - Prototyping and collaboration for design teams

Bannerwise - We empower marketing teams to unlock the full potential of digital advertising by simplifying and automating digital ad production.

Sketch - Professional digital design for Mac.