Cent Capital is an intelligent financial wellness platform designed to eliminate money stress and automate your financial life using the power of Generative AI. Our core is a hyper-personalized AI co-pilot that securely connects to all your financial accounts, providing a complete 360-degree view of your finances. Unlike traditional budgeting apps that require tedious manual entry, Cent Capital leverages advanced Machine Learning and LLMs to do the heavy lifting for you, automatically creating budgets, tracking expenses, finding wasteful subscriptions, and providing simple, actionable insights to help you save more and reduce debt. For our B2B partners, such as neobanks, challenger banks, and credit unions, Cent Capital is a powerful embedded finance solution. Our white-label co-pilot integrates directly into their existing apps via a secure API, serving as a strategic tool to drastically reduce customer churn, boost user engagement, and increase customer lifetime value (LTV). We are a SaaS platform built on a Regtech-compliant framework, on a mission to democratize the tools of wealth creation and make smart financial guidance accessible to everyone.
A startup from New York City, United States that is founded by Shivam Singh.
AI-Powered Budgeting
Automatically creates and manages personal budgets based on historical spending and income patterns.
Automated Expense Tracking
Uses NLP to accurately categorize transactions from all linked accounts in real-time.
Fraud Detection Alerts
Monitors transactions using machine learning to flag suspicious activity instantly.
Subscription Management
Identifies recurring payments and provides one-click insights to manage or cancel them.
Holistic Net Worth Tracking
Aggregates all assets and liabilities (bank accounts, credit cards, loans, investments) for a complete financial picture.
Personalized Insights Engine
Proactively delivers actionable "nudges" and suggestions powered by a proprietary LLM to improve financial habits.
Goal Setting & Tracking
Helps users set, track, and manage progress toward financial goals.
API for B2B Integration
A robust and secure API for financial institutions to embed our solution into their own applications.
Cent Capital's uniqueness stems from three core pillars that create a strong defensible moat. First is our True AI Automation; our platform is built on a Generative AI core using LLMs, providing hyper-personalized, predictive insights that go far beyond the simple rules-based automation of competitors. Second is our proprietary "Education, Not Advice" Framework, a unique Regtech-compliant legal model that allows us to provide powerful, personalized guidance at a global scale without the prohibitive costs of traditional financial advice. Finally, our capital-efficient B2B2C Go-To-Market Strategy differentiates us. Instead of spending millions on direct user acquisition, we partner with banks and financial institutions to provide an embedded finance solution, allowing us to scale user growth efficiently while helping our partners improve customer retention.
A person should choose Cent Capital if they want their financial app to do the work for them, not create more work. While competitors often require tedious manual categorization like YNAB or are primarily lead-generation tools for high-net-worth individuals like Empower, Cent Capital uses Generative AI to automate the entire personal finance management (PFM) process for the everyday person. We deliver hyper-personalization at scale, offering insights and creating budgets that are dynamically tailored to an individual's unique financial life. Our mission is to democratize financial wellness by replacing the stress and complexity of money management with the confidence and clarity that comes from having an intelligent, empathetic financial partner in your pocket, making it the superior choice for users seeking true automation and peace of mind.
Our primary audience consists of two distinct but interconnected groups. Our end-users (B2C) are digitally-native Millennials and Gen Z who experience financial anxiety and have a deep distrust of traditional financial institutions. They are looking for an automated, low-cost, and intelligent SaaS tool to help them manage their money, save effectively, and build wealth in an intuitive way. Our primary customers (B2B) are innovative and forward-thinking neobanks, challenger banks, and credit unions. These organizations want to differentiate themselves from legacy banks by increasing customer engagement, improving retention, and boosting LTV. They seek a powerful, turnkey embedded finance solution like Cent Capital to provide a valuable financial wellness offering directly within their existing application ecosystem.
Cent Capital was founded out of a deep frustration with the traditional financial system, which is often complex, exclusionary, and a source of pervasive anxiety for billions of people. We saw that existing PFM tools and budgeting apps were either too manual, too expensive, or just glorified spreadsheets that failed to provide real, lasting value. We built Cent Capital to be the intelligent, accessible, and empathetic financial partner that we wished we hadโone that uses the immense power of Generative AI to truly democratize financial wellness and fight systemic financial inequality. Our mission is to build the definitive Wealthtech platform for the 90% of people who have been underserved, providing the tools and confidence needed to build a healthier financial future.
Our platform is built on a modern, cloud-native tech stack designed for security, scalability, and real-time AI inference. The backend is powered by Python and the FastAPI framework, with PostgreSQL and Amazon RDS as our primary database and Snowflake for data warehousing and analytics. Our Generative AI and Machine Learning features are built using cutting-edge libraries like PyTorch and Hugging Face Transformers, deployed within ML pipelines. The cross-platform mobile application is built with React Native for a seamless user experience on both iOS and Android. The entire infrastructure is orchestrated with Kubernetes and runs on AWS, leveraging serverless components like Lambda for maximum efficiency.
As an early-stage startup, we are currently live with a feature-complete alpha version of our product with over 50 active beta testers, who are providing overwhelmingly positive feedback and a 95% user satisfaction score. We are focused on our B2B2C strategy and are in active, late-stage partnership discussions with several innovative challenger banks and a major credit card issuer in North America. These initial partnerships represent a potential reach of over 2 million end-users. Our first public B2B customers will be announced in the coming months as we move from these pilot programs to full-scale deployment.
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