Bottle360 is all-in-one DTC winery software: ecommerce, POS, wine clubs, loyalty rewards, with the friendliest pricing and 24/7 U.S.-based support. Wineries keep up to 33% more profit.
A startup from Seattle, the United States, founded by Katherine Adams, Tim Murry.
This page is designed to help you find out whether Bottle360 is good and if it is the right choice for you.
At Bottle360, we see our winery customers as partners and friends. Their success is our success, and why our team goes the extra mile to support wineries at every stage of growth, from onboarding to ongoing optimization. We are built for and are advocates for wineries of all sizes, from boutique to enterprise wine estates. Our DTC wine ecommerce platform and winery-specific tools are designed to help wineries thrive in a rapidly changing market, whether they're just launching or scaling a multi-location tasting room operation. We believe in honesty, clear pricing, with no hidden fees, and no surprises in our winery software fees, just fair, predictable pricing that helps wineries reduce their expenses. Technology should make winery operations easier, not harder. We designed our POS, ecommerce and club management tools to be intuitive and built for real people working in tasting rooms and winery back offices, not just tech specialists. When wineries need us, we answer. Bottle360 provides 24/7 U.S.-based customer support paired with a fast-moving development team, so help and innovation are always close at hand. We do what we say we will do. Every decision, every feature release, and every customer interaction reflects our commitment to fairness, reliability, and a long-term winery partnership. We build new features and platform improvements to solve real winery challenges and create meaningful impact for our clients' businesses and their customers. What Motivates Wineries to Choose Bottle360? Growing DTC Sales and Wine Club Memberships Wineries turn to Bottle360 to grow direct-to-consumer (DTC) sales and expand wine club memberships. Reducing Credit Card Fees and Hidden Software Costs Simplifying Operations with One Unified System Delivering Great Customer Experiences Online and In-Person with one customer data record at every touch point. Responsive Support and Easy Onboarding https://bottlethreesixty.com/the-annual-cost-of-dtc-software-a-side-by-side/
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Tasting Room POS
Point of Sale system built specifically for wineries. Browser-Based & Ready Anywhere: No installs or downloads. Run your tasting room, events, or off-site sales from any device. → One Connected System: Ties directly to clubs, eCommerce, inventory, loyalty, and CRM. Every sale updates instantly, everywhere. → Easy for Staff: Intuitive checkout screens mean all staff members can learn in minutes. → Instant Insights: Track sales by SKU, staff, or location with live analytics and simple dashboards. Personalization making it easy to greet customers and build relationships.
Winery ecommerce
With Bottle360 you can build an online store that’s as flexible and unique as your brand. Easy-to-use templates that make your wine shine or customize your layout to match your winery’s style. Always-on 24/7/365 live phone, email, and message support from real people who know the wine business. Direct connection to your POS, inventory, and club data. No double entry or manual updates.
Wine or Subscription Club
Bottle360 makes it easy to launch, manage, and grow recurring revenue streams with just a few clicks. Create flexible club types: automatic, manual, mixed, or custom. Let customers update details or customize orders with ease. Offer subscription options that fit your brand’s voice and pricing with our WineWallet™ Feature. Automate communications to simplify your workflow.
Headless eCommerce
For wineries that connect Bottle360 to your website, our integration will: Display your Bottle360 store, club sign-ups, and cart right on your site Keep your website fully on-brand and beautifully designed Let customers browse, join, and add to cart without ever leaving your site Enjoy a checkout that looks and feels like the rest of your website Make it easier for your web designer to finish setting up the store portion of the website Easily get set up in just minutes, even if you don’t have your own web designer
Payment Processing
Options For Winery Payment Processing Technology Don’t get locked in to using just one payment processor who holds your tokens hostage. We offer options. Get lower processing fees with Bottle360 and immediate support if you need it. One call covers your software and your payments, so nobody can tell you it is the other company’s problem. Accept tap, chip and swipe in your tasting room on the POS screen, countertop or mobile devices, even phones. Apple Pay and Google Pay are available across your tasting room, club and online store. We provide transparent pricing and are fully PCI-compliant.
CRM
A 360° View of Your Business No more scattered data or manual syncing between systems. Bottle360 brings your POS, wine club, subscriptions, loyalty, and ecommerce together into one customer record. View every customer’s complete history: purchases, tastings, club activity, and preferences. Instantly see club status, lifetime value, and engagement at checkout. Keep contact details, notes, and communication history all in one place.
Loyalty & Rewards
Loyalty Rewards: WineWallet™ Customer loyalty should grow from connection, not discounts. WineWallet™, Bottle360’s built-in rewards feature, makes it easy to show appreciation, encourage repeat purchases, and increase lifetime value. No extra setup, no added complexity. Reward every purchase, in person or online, with loyalty points or perks. Track and redeem rewards across POS, ecommerce, and events. Personalize offers based on purchase history and give customers a reason to come back.
Dynamic Reports
A 360° View of Your Business No more scattered data or manual syncing between systems. Bottle360 brings your POS, wine club, subscriptions, loyalty, and ecommerce together into one customer record. View every customer’s complete history: purchases, tastings, club activity, and preferences. Instantly see club status, lifetime value, and engagement at checkout. Keep contact details, notes, and communication history all in one place. Accounting and Compliance made easy with reports designed the way your team wants to see the data.
Inventory
Real-Time Accuracy Across Every Channel. No more mismatched counts or overselling. Total control and confidence in every transaction. Unified tracking across POS, web orders, clubs, and wholesale. Instant visibility into what’s in stock, reserved, or allocated. Automatic syncs that eliminate double entry and reduce costly mistakes.
Wholesale Wine Sales
All Your Channels. One System. Wholesale lives inside Bottle360. No separate spreadsheets or systems. Create and manage wholesale accounts, orders, invoices, and payments in one place. Keep inventory synced automatically across wholesale, POS, and ecommerce. Offer flexible payment options including Net-30 and Net-60 terms, with full visibility into balances.
Growing DTC Sales and Wine Club Memberships Wineries turn to Bottle360 to grow direct-to-consumer (DTC) sales and expand wine club memberships. Our platform is built to help wineries increase online orders, retain club members, and turn one-time buyers into loyal, repeat customers. Reducing Credit Card Fees and Hidden Software Costs Many wineries are looking to reduce costs from high credit card processing fees and hidden software charges. Bottle360 offers transparent pricing and competitive transaction rates, so wineries keep more of every sale instead of losing margin to surprise fees. Simplifying Operations with One Unified System Winery teams want to simplify day-to-day operations by replacing multiple disconnected tools with one unified system. Bottle360 combines ecommerce, club management, POS, and inventory into a single platform, eliminating the need to juggle separate logins and manual data entry. Delivering Great Customer Experiences Online and In-Person Wineries are motivated to deliver a seamless, great customer experience both online and in the tasting room. Bottle360 helps wineries create consistent, branded experiences across every touchpoint, from web checkout to in-person tasting room purchases. Responsive Support and Easy Onboarding Wineries value responsive customer support and a smooth, easy onboarding process. Bottle360 is built to get wineries up and running quickly, backed by a support team that's easy to reach when questions come up.
An all-in-one DTC platform built from what wineries are asking for, not in the board room of an investment company. Regular release of new features and functions keep Bottle360 wineries ahead of the competition. Technology that is strong yet flexible allowing wineries to do business the way they would like to. Results that show wineries that use Bottle360 see increases in sales and average orders, with lower club attrition. Support on demand when wineries need it 24/7 without the delay of hold times or phone trees or robots that lack human understanding of issues wineries face. Pricing that is fair without price gouging or surprises.
Wineries of any size that wish to have better technology that cohesively gives them the data the need in every touch point so they can greet their customers like good friends and nurture those relationships. Those that want to streamline their processes so they are not stumbling along with outdated technology that causes more work than necessary. Pricing that is fair and customer support that shows that they are their customer relationships are important.
Bottle360 was built by a team of retail, hospitality and ecommerce experts, combined with wine industry experts with more than 25 years of experience in supporting sales activities of merchants. Never less than a 5 star review and always available when wineries need help or have a question.
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