Better Email
On-brand email design without code. Developers own the modules, marketers build the campaigns.
On-brand email design without code. Developers own the modules, marketers build the campaigns.
This page is designed to help you find out whether Better Email is good and if it is the right choice for you.
Better Email is an email design platform for teams that send a lot of email and need every send to stay on brand.
Developers build the email design system as reusable modules in HTML and Liquid, or bring them in from Maizzle and React Email through the CLI. The code stays theirs, versioned in Git.
Marketers build campaigns from those approved modules in a visual editor. Brand rules are built into the modules, so colors, fonts and layout can’t be broken by accident.
Feedback is pinned directly on the email, and approvals and pre-flight checks for brand, HTML and dark mode run before anything ships. Approved emails sync to the ESP you already use, including Salesforce Marketing Cloud, Microsoft Dynamics 365 Customer Insights - Journeys, Agillic, Braze, HubSpot and Klaviyo.
Better Email is used by brands such as Co-op, Norlys, Tryg and Fritz Hansen.
Listed in
Email Design System
Brand-locked, reusable modules built in HTML and Liquid
Visual Editor
Marketers build campaigns from approved modules without code
Design Systems as Code
CLI and Git workflow, with import from Maizzle and React Email
Feedback and Approvals
Comments pinned on the email and required sign-off before export
Pre-flight checks
Brand, HTML size, dark mode and open comments are checked before sync
Email Client Previews
Previews in 17 real email clients
Betty AI Assistant
Generates on-brand emails from prompts, URLs or documents inside your design system
AI Agent Connector (MCP)
Connect ChatGPT, Claude, Gemini or any AI agent
ESP Integrations
Sync to Salesforce Marketing Cloud, Dynamics 365, Agillic, Braze, HubSpot, Klaviyo, Adobe Campaign, Mailchimp, Customer.io and Emarsys
AI Localization
Translate campaigns into 50+ languages with AI while layout and brand stay intact
Salesforce Marketing Cloud
Sync approved emails directly to Salesforce Marketing Cloud
Microsoft Dynamics 365
Create email drafts directly in Dynamics 365 Customer Insights - Journeys
Agillic
Export campaigns directly to Agillic
Braze
Sync approved emails directly to Braze
HubSpot
Sync approved emails directly to HubSpot
Klaviyo export
Sync approved emails directly to Klaviyo
Adobe Campaign
Sync approved emails directly to Adobe Campaign
Mailchimp export
Sync approved emails directly to Mailchimp
Customer.io
Sync approved emails directly to Customer.io
Emarsys
Sync approved emails directly to Emarsys
Better Email is built so that developers fully own the module code while marketers still get a visual editor. Modules are written in HTML and Liquid, versioned in Git and can be imported from Maizzle and React Email via the CLI. Marketers can only change what each module allows, so every email stays on brand. Feedback, approvals and pre-flight checks happen in the same place before anything ships.
Pre-builders like Stripo and Beefree lock you into their own blocks. Enterprise tools like Knak and Stensul build the modules for you. Better Email lets your team keep full control of the code while marketers work without it. Feedback, approvals and pre-flight checks are built in, and approved emails sync directly to Salesforce Marketing Cloud, Dynamics 365 Customer Insights - Journeys, Agillic, Braze, HubSpot, Klaviyo and more. AI localization translates campaigns into 50+ languages without breaking the layout.
Marketing and CRM teams at larger companies that send a high volume of on-brand email, the email developers who support them, and agencies that produce email for several brands. Typical customers run Salesforce Marketing Cloud, Dynamics 365, Agillic, Braze or HubSpot and want marketers to build campaigns without breaking the design.
Better Email was founded in Copenhagen in 2021 by a team with years of experience building HTML emails inside different ESPs. We kept seeing the same problem. Developers became a bottleneck for every campaign, and marketers broke the design whenever they edited a template. Better Email was built so both sides can work the way they want. Developers own the code, marketers own the campaigns, and the design system keeps every email on brand.
The app is built with React and Next.js and runs on Cloudflare. Email design systems use HTML with Liquid templating, and the CLI works with Git, Maizzle and React Email. An MCP server lets AI agents like ChatGPT, Claude and Gemini work with Better Email directly.
We have collected here some useful links to help you find out if Better Email is good.
Check the traffic stats of Better Email on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Better Email on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Better Email's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Better Email on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Better Email on Reddit. This can help you find out how popualr the product is and what people think about it.
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Is Better Email good? This is an informative page that will help you find out. Moreover, you can review and discuss Better Email here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
