Ballet is a new way for operations teams to put AI to work. Describe a workflow in plain English and Ballet builds and runs it end to end, connecting the systems you already use, reasoning where judgment is needed, and running the same way every time. You can see every step it took, undo anything in one click, test changes before going live, and choose how much it's allowed to do.
A startup from North Sydney, Australia that is founded by Daniel Kimber, AJ Vivek.
Feature name Description Plain-English workflow builder
Describe a workflow in plain English; Ballet builds and runs it end to end. No code or engineers.
Simulation mode
Test any workflow safely first: same inputs, same reasoning, zero writes to live systems.
Full run history
Every step, source, and decision logged on every run.
Cross-system execution
Runs work across Salesforce, HubSpot, Zendesk, billing platforms, and internal APIs.
Autonomy controls
Decide how much each workflow is allowed to do, and expand it as it earns trust.
Ballet builds workflows through conversation. The most valuable workflows span multiple steps across multiple systems, and just by describing one, Ballet gets to work: researching what each step needs, then asking you the questions it can't guess, like which Slack channel the digest posts to, or what happens when no new contacts show up. Once it's running, every step is logged, anything can be undone in one click, and workflows run in simulation before touching live systems.
Most automation forces a trade-off. Rigid builders (Zapier, Workato, n8n) break the moment reality doesn't match the template. Pure AI agents flex to anything but can't promise the same result twice. Ballet gives you both: agentic AI to handle messy, varied inputs, built into a fixed sequence of steps that runs the same way every time. Predictable and repeatable, run after run.
The people closest to the problem: RevOps, marketing ops, support ops, and customer success ops at B2B SaaS companies. If you can describe the automation you need, you can build it. And it's engineer-friendly when someone wants to go deeper: inspect the generated code, see where each step connects, and know exactly how it's wired.
LLM-agnostic with per-step model routing, so each step uses the right model for the job. Generated workflow code is fully inspectable, runs are deterministic and replayable with complete history, and connectors cover Salesforce, HubSpot, Zendesk, and custom internal APIs. Runs at scale, from automations that fire a few times a day to a thousand times a minute.
Ballet comes from the team behind Brainfish, the AI support platform. Over the past year, the team worked directly with operations teams to automate their most complex business processes with AI, and the same pattern showed up everywhere: the people who understood the workflows best were stuck doing engineering work nobody hired them to do, choosing between two restrictive tools. Old-school workflow builders break the moment a step needs judgment. New AI tools flex to anything but can't promise the same result twice. Ballet was built to integrate the best of both without the restrictions: describe the flow in a conversation, Ballet writes it in code so it runs the same way every time, spins up AI agents inside the flow where judgment is needed, evaluates every run, and gives you full auditability into how everything works.
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