Business messaging platform for Viber, WhatsApp and SMS. Promotional campaigns, transactional messages and eCommerce automations with ROI tracking.
A startup from Chalandri, Athens, Greece, founded by Thanos Makris, Vaggelis Rekkas, Dimitris Makris.
This page is designed to help you find out whether Abelo is good and if it is the right choice for you.
Abelo is a business messaging platform for Viber, WhatsApp and SMS. Businesses use it to run marketing campaigns, send transactional messages and automate eCommerce revenue flows from one platform, one contract and one bill.
Abelo combines messaging delivery with segmentation, personalisation, automation and ROI tracking. As an Official Rakuten Viber Messaging Partner, Abelo delivers Viber messages directly under the business’s verified sender name, with no reseller in the chain. If a message cannot be delivered on Viber or WhatsApp, it can automatically fall back to SMS.
Marketing teams can launch campaigns without developers: select a segment, see live recipient counts and costs, preview messages, test and send. Development teams can trigger OTP/2FA codes, order and delivery updates, payment and renewal reminders and service alerts through a REST API and webhooks. API-triggered campaigns receive the same tracking and reporting.
Build audiences using contact attributes, tags and campaign engagement. Connected stores add purchase history, order frequency, lifetime spend and average order value. Personalisation covers text, images, links, buttons and Viber carousel cards.
Track delivery, opens, clicks and cost by channel. With sales data connected, Abelo attributes revenue and orders to campaigns and automated flows, including revenue per recipient, average order value and cost per sale. Reporting is based on real events, not modeled estimates.
Pre-built eCommerce flows include cart recovery, second-purchase acceleration, post-purchase upsell, win-back and back-in-stock, with revenue reporting for each.
Abelo serves retail and eCommerce, financial services, insurance, logistics, healthcare, travel and hospitality. It is built and owned by Trebbble, an Athens-based design and engineering company creating digital products for enterprises and startups since 2010.
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Viber, WhatsApp and SMS
All three channels on one platform, one contract and one bill, with Viber delivered directly as an Official Rakuten Viber Messaging Partner.
Automatic SMS failover
Messages that cannot be delivered on Viber or WhatsApp are re-sent as SMS automatically, with nothing to configure.
Customer segmentation
Segments from any contact list by attributes, tags and reaction to past campaigns, plus purchase-based segments when a store is connected.
Personalisation
Variables reach text, images, links, button labels and every Viber carousel card, so one campaign becomes thousands of individual messages.
AI-assisted content
Campaign copy and visuals generated inside the platform in seconds.
Transactional messaging API
OTP and 2FA codes, order updates, payment reminders and service alerts triggered from any system through one REST API.
eCommerce automation flows
Pre-built cart recovery, second purchase, post-purchase upsell, win-back and back-in-stock flows, triggered by connected store data.
Analytics and ROI tracking
Delivery, opens, clicks and cost on every campaign, plus revenue, orders, AOV and cost per sale when sales data is connected.
Shopify, WooCommerce and Magento
Native store integrations that bring customers, orders and catalogue into segmentation, recommendations and revenue tracking.
Lead Generation Forms
Opt-in forms that grow a consented messaging audience from people you already reach.
Security and GDPR compliance
Consent management, multi-user roles and enterprise-grade security, built and owned by Trebbble.
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Abelo works with online retailers and enterprises across retail and eCommerce, financial services, logistics and insurance. Customer names are shared with their permission on request.
Abelo is both the messaging provider and the intelligence layer. Businesses usually have to choose between a provider that delivers messages but cannot target or measure them, and a marketing tool that relies on someone else's delivery. As an Official Rakuten Viber Messaging Partner, Abelo delivers Viber messages directly under the business's own verified name, and builds segmentation, personalisation, automation and ROI tracking on top. Personalisation reaches the image, the button and every card in a Viber carousel, not just the text. Promotional messages triggered through the API report as named campaigns, with the same tracking as campaigns sent from the platform. Delivery and intelligence, on one contract.
Because most messaging platforms stop at "delivered". Abelo shows what each campaign earned: revenue, orders and cost per sale tracked to every campaign and automated flow when sales data is connected, plus delivery, opens, clicks and cost on everything. It's an Official Rakuten Viber Messaging Partner, so Viber messages go out directly with no reseller in the chain, and anything that can't be delivered on Viber or WhatsApp is re-sent as SMS automatically. Marketers launch campaigns without a developer, developers trigger messages through one REST API, and online stores on Shopify, WooCommerce or Magento switch on pre-built revenue flows instead of designing them. One platform, one contract, one bill.
Two groups. Marketing and eCommerce teams at retailers and online stores, such as CMOs, CRM managers and eCommerce directors, who use Viber, WhatsApp and SMS to turn their customer base into more orders. And digital, IT and operations teams at enterprises such as banks, insurers and logistics companies, who depend on messages that must arrive: one-time passwords, transaction alerts, delivery updates and payment reminders. Both use the same platform: marketers through the web app, developers through the API.
Abelo is built and owned by Trebbble, a design and engineering company that has shipped mobile and digital products for banks, telecom operators and energy providers since 2010, and has always been self-funded. Abelo started as VibeCart, a Viber marketing platform for online stores. Building it, the team saw the same gap again and again: businesses had to choose between a messaging provider that delivers but can't measure, and a marketing tool that measures but rents someone else's delivery. In July 2026 VibeCart became Abelo, and Abelo became an Official Rakuten Viber Messaging Partner. The platform now covers transactional messaging and enterprise use cases as well as eCommerce, across Viber, WhatsApp and SMS.
Abelo is a cloud-based SaaS platform with a REST API and webhooks, documented at docs.abelo.ai. It connects natively to Shopify, WooCommerce and Magento, and delivers Viber messages directly as an Official Rakuten Viber Messaging Partner. Built by Trebbble's in-house engineering team, with enterprise-grade security and GDPR compliance.
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Check the traffic stats of Abelo on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Abelo on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Abelo's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Abelo on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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