301.st is a Cloudflare-native platform for managing a domain portfolio and the redirects, traffic routing and conversion tracking that sit on top of it. Built for SEO webmasters and affiliate teams who juggle many domains, offers and geos.
Everything runs on your own Cloudflare account, so your traffic never passes through our infrastructure.
Most redirect and TDS tools proxy your traffic through their servers. 301.st deploys to your own Cloudflare account instead, so you keep the speed of edge redirects, ownership of your data, and near-zero hosting cost. API-first, so anything you do in the dashboard you can automate.
Free during Open Beta.
A startup from London, the United Kingdom.
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Domain portfolio dashboard
Sync your entire domain inventory into one searchable dashboard with filters and bulk actions, so you manage hundreds of domains from a single place.
Edge redirects with GEO/UA filtering
Deploy 301 and 302 redirects with geo and user-agent rules at the Cloudflare edge, in bulk. Push a rule and it is live in seconds.
Built-in TDS for split testing
Route traffic with A/B splits, geo-splits and conditional landing logic per site, without bolting on a separate tracker.
Real-time postback attribution
Server-to-server postbacks from affiliate networks land in your dashboard in real time, tied to the exact click that converted.
Runs on your own Cloudflare account
301.st orchestrates your own Cloudflare zones and Workers, so you keep ownership of your infrastructure, data and traffic path. Nothing is proxied through us.
Campaign and project organization
Group domains into projects and sites that map to your offers and geos, keeping large inventories structured.
API-first automation
Everything in the dashboard is available over the API with per-plan keys and rate limits, so domain, redirect and TDS management can be scripted.
Traditional TDS and cloaking SaaS hold your traffic on their infrastructure — a single point of failure, a privacy liability, and usually per‑click pricing tied to someone else's servers. With 301.st you keep the Cloudflare account, the Workers, and the data. If the vendor disappears, your redirects keep running. Edge‑native means sub‑50ms routing worldwide with no origin hop.
Built by a solo developer with 20+ years in SEO, affiliate, and payments — out of frustration with TDS platforms that keep your traffic hostage on their servers and charge per click for the privilege. 301.st was designed Cloudflare‑native from day one so operators keep full control of accounts, data, and logs.
Currently in open beta — customer names are kept private by request.
301.st runs entirely on your own Cloudflare account. Redirects, TDS logic, and logs live at the edge on your infrastructure — nothing is proxied through a third‑party server. Zero telemetry, no shared backend, client‑owned data. Most redirect/TDS tools route your traffic through their servers; 301.st deploys the logic to Cloudflare Workers you control.
Affiliate marketers, iGaming and media‑buying webmasters, and performance marketers who manage high redirect volumes and need geo/device targeting, split testing, and cloaking at the edge. Also technical SEOs handling large‑scale redirect maps who want to own their infrastructure.
Cloudflare Workers, D1, and KV. TypeScript throughout. Edge‑first architecture — no traditional origin server or database to run.
Redirect Inspector (301.st) is a solid, free utility for tracing and analyzing URL redirect chains, making it a handy tool for anyone who needs to quickly diagnose redirect behavior and HTTP status codes.
We have collected here some useful links to help you find out if 301.st is good.
Check the traffic stats of 301.st on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of 301.st on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of 301.st's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of 301.st on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about 301.st on Reddit. This can help you find out how popualr the product is and what people think about it.
The arithmetic changes when the same question has to be asked of two hundred domains that nobody opened this month, because none of these failures announce themselves. A rule that stopped matching after a platform migration looks exactly like a rule that works, from the inside. That is the case for asking every domain the same question on a schedule — the loop from the audit script if you like scripts, and 301.st... - Source: dev.to / 19 days ago
Where it runs out is a portfolio spread across registrars, where no single renewal setting sees all of it and the only thing that does is a probe asking every domain, on every registrar, whether it is still there — and comparing today's answer to yesterday's. That cross-registrar watch, on a loop, with an alert when a name changes, is the part 301.st runs for you. Auto-renew keeps the domains it owns; this keeps... - Source: dev.to / about 1 month ago
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