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WordStream VS Pardot

Compare WordStream VS Pardot and see what are their differences

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WordStream logo WordStream

WordStream offers a suite of products to help companies with their SEO and SEM initiatives.

Pardot logo Pardot

Salesforce B2B marketing automation
  • WordStream Landing page
    Landing page //
    2023-07-24
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

WordStream videos

+ Add

WordStream Advisor 20-Minute Product Tour

More videos:

  • Review - Wordstream vs Google Opportunities Beta

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to WordStream and Pardot)

WordStream

Pardot

Ad Networks
100 100%
Ad Networks
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Advertising
100 100%
Advertising
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using WordStream and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare WordStream and Pardot

WordStream Reviews

73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.
Source: blog.linkody.com
15 Marketing Softwares That Can Boost Your Business
WordStream aims to optimize search engine marketing and helps marketers get better results out of their SEO and PPC campaigns. It lets marketers effectively manage and create paid as well as organic campaigns. In 2012, the company raised $6 million, bringing its total funding to $16 million.
Source: www.forbes.com

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, WordStream seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WordStream mentions (4)

  • A tool for finding and/or validating ideas ?
    These days I think it's gonna be tools like wordstream.com (they have a niche finder tool), and ahrefs.com or semrush.com. Source: over 1 year ago
  • Can I run a campaign for one day and get results?
    For the CPC part, here is what I have found on wordstream.com. Source: almost 2 years ago
  • How to do Affiliate Marketing Without a Website?
    When you begin to take a stroll through various affiliate websites, you will notice the innumerable dedicated landing pages, it kind of makes you wonder why affiliate marketers spend so much time to customize their landing page this much,. Source: about 2 years ago
  • Beginner Help
    A tool that I use a lot for all of my Google Ad clients is wordstream.com. They make it extremely easy to manage a Google Ads account because they have something called the 20-minute workweek that gives you tasks you can do on a weekly basis to improve that account. It will suggest keywords, suggest changes to your budget, and ads. Over time your client's cost per acquisition will decrease as long as you set up... Source: about 3 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing WordStream and Pardot, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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