Software Alternatives, Accelerators & Startups

Wappalyzer VS Pardot

Compare Wappalyzer VS Pardot and see what are their differences

Wappalyzer logo Wappalyzer

Wappalyzer is a technology profilers and leads data provider. Create lists of websites and contacts that use certain technologies.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Wappalyzer Landing page
    Landing page //
    2019-02-21

Sell and market more effectively with technographic insights. Wappalyzer tracks over a thousand technologies across websites of millions of companies to help you to identify new prospects and increase your addressable market.

  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Wappalyzer features and specs

  • Lead Generation: Yes

Pardot features and specs

No features have been listed yet.

Wappalyzer videos

Webmaster Tool Review: Wappalyzer

More videos:

  • Review - wappalyzer Tool Review
  • Review - Wappalyzer | Best Information Gathering Browser Extension? | HackCert

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Wappalyzer and Pardot)
Market Research
100 100%
0% 0
Email Marketing
0 0%
100% 100
Lead Management
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Wappalyzer and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Wappalyzer and Pardot

Wappalyzer Reviews

15 Best BuiltWith Alternatives 2022
Data from Wappalyzer is often sourced from browser extensions and in-house crawlers. This only means it has more sample size to track live websites and measure traffic. This method helps you scan pages that crawlers cannot reach such as sections behind a login, checkouts, and shopping carts.
112 Best Chrome Extensions You Should Try (2021 List)
I once said, “how someone can create such an outstanding website” after seeing a site. I wanted to know the framework they had used. I was curious. I used Wappalyzer, and it revealed their CMS type, marketing tools, analytics, CDN, and payment processors. In short, Wappalyzer helps you find out the web technologies used on websites.

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Social recommendations and mentions

Based on our record, Wappalyzer seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Wappalyzer mentions (4)

  • What language or libraries is this website built with?
    I want to replicate something like this. I've tried https://whatcms.org https://bundlescanner.com https://builtwith.com https://wappalyzer.com to learn. It looks like Jquery Ui to me. Can someone help me please? Source: 11 months ago
  • Someone can tell what site the owner used to make this site pls? I put some photos of the website, there are no writings down like shopify or something else
    You can use https://wappalyzer.com to check what technology the website use. Source: over 1 year ago
  • Portfolio Ideas - An open-source repository for inspiration
    The next and final thing to add is the tech stack of the portfolio website. You can use wappalyzer, or any other service you know to detect the stack. - Source: dev.to / about 2 years ago
  • Adnetwork trouble
    For the prospecting, I've been playing around with it for a few days but it can definitely improve. Im targeting about 40-70k monthly visitors and for reaching them I use wappalyzer.com and target adsense users with mid level traffic according to them + I use sales nav to scrape the leads of people who have travel writer or food writer on their linkedin bio but the down side of that is you cant tell how big they are. Source: over 2 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Wappalyzer and Pardot, you can also consider the following products

BuiltWith - Find out the technology behind websites

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

WhatRuns - Extension that helps you identify technologies used on any website at the click of a button.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

What CMS - WhatCMS.org looks at a variety of factors within a webpage to determine what CMS a website is using.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.