Software Alternatives & Reviews

Snowplow VS Optimizely

Compare Snowplow VS Optimizely and see what are their differences

Snowplow logo Snowplow

Snowplow is an enterprise-strength event analytics platform.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Snowplow Landing page
    Landing page //
    2023-10-05

Our Mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business. Our users and customers use Snowplow for numerous use cases – from web and mobile analytics to advanced analytics and the production of AI & ML ready data, whilst maintaining data privacy compliance. Our customers reflect the diversity of use cases that Snowplow solves and includes Strava, The Wall Street Journal, CapitalOne, WeTransfer, Nordstrom, DataDog, Auto Trader, GitLab and many more.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Snowplow videos

What is Snowplow

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Snowplow and Optimizely)
Analytics
28 28%
72% 72
A/B Testing
0 0%
100% 100
Web Analytics
21 21%
79% 79
Data Dashboard
100 100%
0% 0

User comments

Share your experience with using Snowplow and Optimizely. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Snowplow and Optimizely

Snowplow Reviews

We have no reviews of Snowplow yet.
Be the first one to post

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Snowplow seems to be more popular. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Snowplow mentions (10)

  • Open-source data collection & modeling platform for product analytics
    We’ve also thought about Ops :-). There’s a backend 'Collector' that stores data in Postgres, for instance to use while developing locally, or if you want to get set up quickly. But there’s also full integration with Snowplow, which works seamlessly with an existing Snowplow setup as well. - Source: dev.to / over 1 year ago
  • What are the different ways to collect large amounts of data, like millions of rows?
    Sure thing! Say you run an online store. Your source systems could be the inventory, orders or customer databases. You could also track click/site behavior with something like snowplow. An ERP system is essentially just a combination of what I mentioned previously. Another good example is a CRM such as Salesforce or Zendesk. Hopefully that helps! Source: almost 2 years ago
  • The Big Data Game – Because even a simple query can send you on an unexpected journey. Help the 8-bit data engineer to get the data
    Well if you have to structure and create Schema and manage Data Warehouses, you need a tool to do that, so in the background you see SnowPlow, which helps you do just that. Make the data into some kind of sensible structure so that later on business analysts can come see whats up. Want to do a quarterly report on how you performed, go to the application that goes to the data warehouse and builds your report for... Source: about 2 years ago
  • Reference Data Stack for Data-Driven Startups
    We also have telemetry set up on our Monosi product which is collected through Snowplow,. As with Airbyte, we chose Snowplow because of its open source offering and because of their scalable event ingestion framework. There are other open source options to consider including Jitsu and RudderStack or closed source options like Segment. Since we started building our product with just a CLI offering, we didn’t need a... - Source: dev.to / about 2 years ago
  • Ask HN: Best alternatives to Google Analytics in 2021?
    Https://matomo.org That's the only full featured open source competitor I am aware of, so it should be mentioned. https://snowplowanalytics.com/ Somewhat FOSS. There was a story there, but I don't remember the details. - Source: Hacker News / over 2 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Snowplow and Optimizely, you can also consider the following products

Google BigQuery - A fully managed data warehouse for large-scale data analytics.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Qubole - Qubole delivers a self-service platform for big aata analytics built on Amazon, Microsoft and Google Clouds.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.