Software Alternatives, Accelerators & Startups

SMTP2GO VS Sparkpost

Compare SMTP2GO VS Sparkpost and see what are their differences

SMTP2GO logo SMTP2GO

SMTP2GO is the scalable, reliable email deliverability solution. Worldwide servers, a robust API, and powerful reporting set us apart. Try our free plan!

Sparkpost logo Sparkpost

Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the world's non-spam email. Email delivery for companies big and small.
  • SMTP2GO Landing page
    Landing page //
    2021-10-29
  • Sparkpost Landing page
    Landing page //
    2023-07-22

Sparkpost

$ Details
Release Date
2008 January
Startup details
Country
United States
State
Maryland
City
Columbia
Founder(s)
George Schlossnagle
Employees
250 - 499

SMTP2GO features and specs

  • Reliability
    SMTP2GO provides high deliverability rates, ensuring that your emails reach their intended recipients without getting caught in spam filters.
  • Global Infrastructure
    SMTP2GO offers a globally distributed network of servers, which contributes to faster email delivery times and improved performance worldwide.
  • Detailed Reporting
    The platform provides comprehensive analytics and real-time reporting, helping users track delivery status, bounce rates, and engagement metrics.
  • Easy Integration
    SMTP2GO is compatible with a wide range of email clients and can be easily integrated into various applications and services through APIs and plugins.
  • 24/7 Support
    Users have access to around-the-clock customer support, which is essential for resolving issues quickly and maintaining smooth operations.

Possible disadvantages of SMTP2GO

  • Pricing
    SMTP2GO’s pricing structure might be higher compared to some competitors, which could be a concern for budget-conscious businesses.
  • Limited Free Tier
    The free tier offers limited email sending capacity, which may not be suitable for businesses with higher email volumes.
  • Complexity for Beginners
    While it offers powerful features, SMTP2GO might have a steep learning curve for those who are not familiar with email delivery networks and SMTP protocols.
  • Feature Lock
    Some advanced features are only available in the higher-priced plans, limiting access for users on basic or mid-tier plans.
  • Occasional Overheads
    There can be occasional overheads in terms of configuring and maintaining multiple settings to optimize deliverability and performance.

Sparkpost features and specs

  • High Deliverability
    SparkPost is known for its high email deliverability rates, ensuring that your emails are less likely to end up in spam folders.
  • Comprehensive Analytics
    Provides detailed analytics and insights on email performance, including bounce rate, open rate, and click-through rates.
  • Scalability
    Capable of handling large volumes of emails, making it suitable for businesses of all sizes.
  • Advanced API
    Offers a robust and easy-to-use API for effective email integration into various applications and platforms.
  • Template Management
    Supports advanced template management features, including dynamic content and personalization.
  • Deliverability Tools
    Provides tools and support for maintaining good sender reputation, such as list hygiene and feedback loops.
  • Security
    Strong security features including TLS encryption, compliance with GDPR, and authentication mechanisms like DKIM and SPF.

Possible disadvantages of Sparkpost

  • Pricing
    Can be more expensive than some of its competitors, particularly for users with very high email volumes.
  • Learning Curve
    The platform has a steep learning curve, especially for users who are not experienced with email marketing tools.
  • Support
    While support options are available, some users have reported slow response times when dealing with issues.
  • User Interface
    The user interface can be considered less intuitive and harder to navigate for beginners compared to other email platforms.
  • Integration
    Integrations with third-party services can sometimes be challenging and may require additional technical expertise.

Analysis of SMTP2GO

Overall verdict

  • SMTP2GO is a solid choice for those looking for a dependable SMTP service with comprehensive features and strong customer support. Its positive reputation in the industry and consistent performance make it a worthwhile option.

Why this product is good

  • SMTP2GO is considered a good email service provider because it offers reliable SMTP services that ensure high email deliverability rates. It comes with robust features such as real-time analytics, email tracking, and easy integration with various platforms. Users appreciate its user-friendly interface, responsive customer support, and scalability options that cater to businesses of different sizes.

Recommended for

  • Small to medium-sized businesses needing reliable SMTP services.
  • Organizations focusing on improving email deliverability rates.
  • Individuals or companies requiring detailed email analytics and tracking.
  • Businesses seeking an easy-to-integrate SMTP solution with responsive support.

Analysis of Sparkpost

Overall verdict

  • Sparkpost is generally considered a good choice for email delivery services, particularly for businesses that require reliable infrastructure and detailed analytics. Its combination of features and customer support makes it a competitive option in the email service provider market.

Why this product is good

  • Sparkpost is a popular email delivery service known for its high deliverability rates, robust analytics, and scalability. It provides powerful APIs and a user-friendly interface for managing email campaigns, making it a solid choice for businesses of all sizes. It also offers features like real-time analytics, email templates, and recipient engagement tracking, which help optimize email marketing strategies. Furthermore, its reputation for reliable infrastructure and customer support contributes to its positive standing among users.

Recommended for

  • Businesses looking for high email deliverability and detailed analytics
  • Companies that need scalable email solutions
  • Organizations that value reliable infrastructure and customer support
  • Marketing teams aiming to optimize their email campaigns

SMTP2GO videos

Review of SMTP2Go email, from SMTP2Go [Video Summary]

More videos:

  • Review - SMTP2GO Review - Best & Cheap SMTP Server Service |Outgoing SMTP Server Provider
  • Review - Smtp2go Review

Sparkpost videos

SparkPost Overview

Category Popularity

0-100% (relative to SMTP2GO and Sparkpost)
Email Marketing
41 41%
59% 59
Email Marketing Platforms
Email Delivery
46 46%
54% 54
Transactional Email
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SMTP2GO and Sparkpost

SMTP2GO Reviews

We have no reviews of SMTP2GO yet.
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Sparkpost Reviews

10 Top Mailgun Alternatives | Most Affordable Competitors 2019
SparkPost has got great uptime which is backed by SLAs. In fact, SparkPost’s burst SLAs assure sending of 10,000 emails per second.
Source: www.formget.com
8 Most Reliable Mandrill Alternative SMTP Relays
The first of the Mandrill Alternative SMTP Relays is the Sparkpost. Since 2001, Message Systems (SparkPost parent company) has built quite a reputation in email marketing platform. It is because Message Systems easily outperforms any other cloud or on-premises email marketing alternative, and provides the flexibility, deliverability, and control that is an absolute must in a...
Source: easysendy.com

Social recommendations and mentions

Based on our record, SMTP2GO should be more popular than Sparkpost. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SMTP2GO mentions (13)

  • SMTP2GO is beyond incompetent
    I open a support ticket describing the situation, expecting that it is a simple oversight, but I receive a puzzling response. Their support person claims that this IP doesn't belong to them, and that it is owned by "Sand Dune Mail Ltd". I check the smtp2go.com privacy page, and it clearly lists the name of the company as "Sand Dune Mail Ltd". Source: about 2 years ago
  • Why will using Google DNS work but using Cloudflare DNS not work for a website
    Hmm. Getting the IP address of a linode site instead of smtp2go.com would worry me. Source: about 2 years ago
  • Exchange OOF 2016 not working
    Our mail relay service smtp2go.com is what is causing the issue! Source: almost 3 years ago
  • Postmark acquired by marketing firm ActiveCampaign
    Https://smtp2go.com maybe? Just discovered them the other day but yet to give it a whirl. Just when I was starting to double down on Postmark, they did this. Not blaming them, but we all know this is going to go badly (as a previous Active Campaign user). - Source: Hacker News / about 3 years ago
  • Use a Gmail address with the no-cost option?
    Why would it? My response will be sent through the SMTP server at smtp2go.com which has no idea what my Gmail address is. How does my "response to meeting invite" differ from my responses to other mass emails? Source: about 3 years ago
View more

Sparkpost mentions (3)

  • The 7 best transactional email services for developers in 2023
    Sparkpost. Good deliverability and a robust set of analytics tools make this a solid choice. - Source: dev.to / over 1 year ago
  • What to do about outbound emails customers and vendors don't get?
    One of our staff was following up on orders to vendors via phone, and several said they didn't get our email with the PO. Someone said that sparkpost.com, Netsuite's email sender, was blacklisted. Blacklistings are hard (for me) to track down, especially since they clear up quickly. But blacklistings can trump most client's SPF/DKIM/whitelist guards. We are getting pushed by management to help ensure... Source: over 3 years ago
  • Post STMP Email Log Error
    Yes pretty much. In theory, you could use godaddy directly but sending emails through your web host is not something you want to do (They won't help much other than telling you to live with it). For better delivery of emails, you need transactional email providers. Not sure of your budget but my top choices are mandrillapp.com, sparkpost.com and sendgrid.com (in that order). Source: over 3 years ago

What are some alternatives?

When comparing SMTP2GO and Sparkpost, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

SendGrid - Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

turboSMTP - turboSMTP is a reliable, powerful, easy-to-use SMTP server that maximizes the deliverability of all...

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Postmark - Postmark is the easiest and most reliable way to be sure your important transactional emails get to the inbox. Simply & reliably parse recieved email to JSON for your webapp.