Smartlook VS Pudding.ai

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Pudding.ai is a real-time ad creative analysis solution that helps marketers understand their ad creative performance. It answers 3 main questions: What creative works? Why? How to improve it?

With Pudding.ai you can easily:

· View the performance of your ad creatives in real-time

· See which creative elements help or hurt your KPIs

· Get actionable insights for future campaigns

· Easily share data with everyone in your team

The AI analyses images, videos, and copy elements providing actionable insights for future campaigns. With Pudding, it becomes possible to understand what elements of the creatives work, which don’t, why, and which ads are in fatigue.

Today, it’s supporting Facebook, Instagram, Google, YouTube, Pinterest and TikTok ads allowing a complete ad creative data overview in one place. In addition, this aids in seamless communication between media and creative teams, closing the feedback loop and increasing overall productivity.

✓ FREE DEAL: monthly creative performance report for Facebook ads!