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Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
Obsidian is a financial analytics platform for SaaS companies that assigns cost to each user action and helps you build P&L at a customer level. Obsidian is the first unit economics intelligence platform, which help you measure metrics at a customer level. This will enable you to optimise your sales, marketing, and operations.
With Obsidian you can track customer P&L, find expensive features and vendors, and look at real-time customer profiles.
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ObsidianLaunch.co's answer:
SaaS companies looking to optimise their sales, marketing, and operations by understanding their customer economics. This includes decision-makers in finance, sales, marketing, and product teams.
ObsidianLaunch.co's answer:
Obsidian Analytics is the first platform to offer unit economics intelligence specifically for SaaS companies, allowing customer-level profitability analysis and cost assignment to individual user actions.
ObsidianLaunch.co's answer:
We are the first to create unit economics intelligence, giving you
ObsidianLaunch.co's answer:
Obsidian Analytics was born as many SaaS companies struggle to accurately measure and optimise their unit economics (a problem we were struggling with before). So, we created a comprehensive, customer-centric view of profitability, enabling businesses to make informed decisions about their product, pricing, and growth strategies. By leveraging advanced analytics and integrating with existing data pipelines, Obsidian Analytics aims to empower SaaS companies with the insights they need to drive sustainable growth and profitability.
ObsidianLaunch.co's answer:
Vue for client side, databases (PostgreSQL, MongoDB), and cloud infrastructure (GCP).
HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
Segment - We make customer data simple.
ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
PostHog - Open source product analytics on your infrastructure.
