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Pardot VS iContact

Compare Pardot VS iContact and see what are their differences

LeadRocks
Unrivalled in retrieving emails and contact information. Ease-of-export, decent worldwide coverage. Quality of ongoing product support & advantageous pricing. featured
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Pardot logo Pardot

Salesforce B2B marketing automation

iContact logo iContact

Upgrade your email marketing with iContact. Drive higher ROI out of every message you send with advanced email marketing automation. Send beautiful and personalized emails that resonate with your subscribers.
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • iContact Landing page
    Landing page //
    2023-10-14

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

iContact videos

+ Add

IContact Review

More videos:

  • Review - iContact Email Marketing Review 2015
  • Review - Webinar: iContact Pro Feature Review and Q&A

Category Popularity

0-100% (relative to Pardot and iContact)

Pardot

iContact

Email Marketing
74 74%
Email Marketing
26% 26
Marketing Automation
94 94%
Marketing Automation
6% 6
Email Marketing Platforms
67 67%
Email Marketing Platforms
33% 33
Newsletter Marketing
0 0%
Newsletter Marketing
100% 100

User comments

Share your experience with using Pardot and iContact. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and iContact

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

iContact Reviews

Top 10 Free Trial Marketing Automation Software
ICONTACT.COM – iContact – Email Marketing. Need email marketing? Try our easy email solution for beginners and pros. Create effective campaigns and segment lists with email marketing from iContact!
Source: cloudsmallbusinessservice.com
Top 10 MailChimp Alternatives for Email Marketing
iContact’s most significant advantage is their ease of use. It was designed to be used easily by anyone – even if they do not know about email marketing. In this spirit, iContact also offers a large amount of simplified learning material that includes comprehensive but easy-to-understand articles and webinars, live and recorded.
Source: www.reviano.com

What are some alternatives?

When comparing Pardot and iContact, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

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