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iContact VS Marketo

Compare iContact VS Marketo and see what are their differences

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iContact logo iContact

Upgrade your email marketing with iContact. Drive higher ROI out of every message you send with advanced email marketing automation. Send beautiful and personalized emails that resonate with your subscribers.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • iContact Landing page
    Landing page //
    2023-10-14
  • Marketo Landing page
    Landing page //
    2023-07-17

iContact videos

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IContact Review

More videos:

  • Review - iContact Email Marketing Review 2015
  • Review - Webinar: iContact Pro Feature Review and Q&A

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to iContact and Marketo)

iContact

Marketo

Email Marketing
21 21%
Email Marketing
79% 79
Email Marketing Platforms
25 25%
Email Marketing Platforms
75% 75
Marketing Automation
4 4%
Marketing Automation
96% 96
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare iContact and Marketo

iContact Reviews

Top 10 Free Trial Marketing Automation Software
ICONTACT.COM – iContact – Email Marketing. Need email marketing? Try our easy email solution for beginners and pros. Create effective campaigns and segment lists with email marketing from iContact!
Source: cloudsmallbusinessservice.com
Top 10 MailChimp Alternatives for Email Marketing
iContact’s most significant advantage is their ease of use. It was designed to be used easily by anyone – even if they do not know about email marketing. In this spirit, iContact also offers a large amount of simplified learning material that includes comprehensive but easy-to-understand articles and webinars, live and recorded.
Source: www.reviano.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing iContact and Marketo, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Pardot - Salesforce B2B marketing automation

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