Software Alternatives & Reviews

Optimizely VS Pendo

Compare Optimizely VS Pendo and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

Pendo logo Pendo

Pendo helps product teams understand and guide users to create product experiences that customers love.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Pendo Landing page
    Landing page //
    2023-10-02

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Pendo videos

Pendo Bootcamp

More videos:

  • Review - Pendo Pad Review
  • Review - Creating a Walkthrough in Pendo

Category Popularity

0-100% (relative to Optimizely and Pendo)
A/B Testing
100 100%
0% 0
Analytics
55 55%
45% 45
Web Analytics
64 64%
36% 36
User Onboarding And Engagement

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Pendo

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Pendo Reviews

15 best user onboarding software you need to try in 2023
Pendo.io is designed to reduce the time taken to onboard new users, and 82% of customers have seen a minimum of 10% reduction in time and effort since implementing it. Guided tours can be built with sophisticated segmentation allowing you to drive users quickly to features they’ll love.
The 7 Best WalkMe Alternatives in 2023
Pendo is a comprehensive product experience solution that offers in-app guidance, robust user analytics, and personalized onboarding. With its focus on user insights and feedback collection,
Source: helpjuice.com
Find the Best Mixpanel Alternatives for Your Product Team
If you’re looking for the ability to really dig into customer data and compare different groups of users, Pendo falls short. For example, while you can view retention graphs and conversion funnels, you can’t segment those graphs by individual behaviors, which makes it difficult to see if drop-off at a certain point in the funnel correlates with other behavior, or to compare...
Source: heap.io
We’ve Tried 5 WalkMe Alternatives (Here’s Our Feedback)
Whatfix doesn’t support A/B testing like Userpilot, but you can track your analytics. The only advantage of Pendo over Whatfix, is that in Whatfix you need to integrate your Google Analytics account if you want to track data, while Pendo doesn’t requires that.
Source: userpilot.com

Social recommendations and mentions

Based on our record, Pendo seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Pendo mentions (1)

  • Recommendations for best product analytics tools?
    Just to clarify - are you looking for something that will gather platform usage data for later analysis, or you have a dataset and want to know how to analyze it? If it's the former - give Pendo a look. My company doesn't use it (because we're 100% on-prem software, so in-product telemetry isn't a thing for us) but I know of companies who are using and loving Pendo for gathering metrics. It's supposed to be the... Source: about 1 year ago

What are some alternatives?

When comparing Optimizely and Pendo, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.