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Optimizely VS Appcues

Compare Optimizely VS Appcues and see what are their differences

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  3. » Reviews
  4. » Alternatives

Optimizely logo Optimizely

A/B testing you'll actually use.

Appcues logo Appcues

Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Appcues Landing page
    Landing page //
    2023-09-13

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Appcues features and specs

  • Ease of Use
    Appcues offers a user-friendly interface that allows non-technical users to create and deploy in-app guides, modals, and tool-tips without needing to write any code.
  • Customization
    It provides extensive customization options, allowing businesses to tailor user experiences to align with their branding and specific user needs.
  • Integrations
    Appcues integrates seamlessly with various third-party tools like Slack, Segment, and Google Analytics, enhancing its functionality and ease of data collection.
  • Analytics
    Offers rich analytics that help track user interaction, engagement, and the effectiveness of in-app guides and tutorials.
  • A/B Testing
    Supports A/B testing of user onboarding flows and in-app messages to optimize user engagement strategies.

Possible disadvantages of Appcues

  • Cost
    Appcues can be expensive for smaller businesses or startups, particularly when additional features and higher user limits are required.
  • Learning Curve
    While the platform is user-friendly, there can be an initial learning curve for users who are not familiar with onboarding tools.
  • Performance Impact
    Some users have reported that the use of Appcues can slow down their application, impacting overall performance.
  • Limited Mobile Support
    Appcues' mobile support is not as robust as its desktop counterpart, which may be a limitation for businesses prioritizing mobile user experiences.
  • Content Limitations
    Certain complex use cases or highly customized flows might be challenging to implement with Appcues' built-in tools.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Appcues videos

+ Add

Appcues - Product-Led Growth Review

More videos:

  • Review - Growth Talks #11 - Appcues & Userpilot - Homepage & Pricing Review - user onboarding apps!
  • Tutorial - How to Nail User Onboarding - Appcues

Category Popularity

0-100% (relative to Optimizely and Appcues)

Optimizely

Appcues

A/B Testing
100 100%
A/B Testing
0% 0
User Onboarding And Engagement
0 0%
User Onboarding And Engagement
100% 100
Analytics
100 100%
Analytics
0% 0
User Experience
0 0%
User Experience
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Appcues

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Appcues Reviews

15 best user onboarding software you need to try in 2023
It probably scores a little higher than Userpilot in terms of its visual styling and customization options, which are very easy on the eye. Appcues would be a good choice if you’re onboarding a design, ecommerce, or creativity tool. Among its clients are content-creation tool Writer and video collaboration platform Frame.io.
Source: www.marketermilk.com
8 Best Usetiful Alternatives and Competitors That Are More Professional
Appcues’s analytics isn’t much different from it’s close competitors, such as UserGuiding or Pendo. You can see al the data of your guides, surveys, checklists, and so on. What makes Appcues’s analytics strong are the “journeys” and “experiments” features, which allow you to play with custom parameters and dive deep into details.
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its A/B testing and optimization features enable continuous improvement of user experiences. If you're seeking a no-code solution with powerful optimization capabilities, Appcues is an attractive option.
Source: helpjuice.com
Appcues Alternatives and Competitors
Even though it’s a “no-code” software, Appcues is not as easy-to-use as you might expect. If you have a small team with limited time, Appcues might not be for you because it still requires some time to be invested in the platform before you can effectively create onboarding flows. For the startups and SME’s Appcues might be on the expensive side of the onboarding tools.
Source: blog.userguiding.com

What are some alternatives?

When comparing Optimizely and Appcues, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

UserGuiding - Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

WalkMe - WalkMe is a game-changing platform that instantly simplifies the online user experience.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

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