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Pendo VS Google Marketing Platform

Compare Pendo VS Google Marketing Platform and see what are their differences

Usetiful
Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Pendo logo Pendo

Pendo helps product teams understand and guide users to create product experiences that customers love.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Pendo Landing page
    Landing page //
    2023-10-02
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Pendo videos

+ Add

Pendo Bootcamp

More videos:

  • Review - Pendo Pad Review
  • Review - Creating a Walkthrough in Pendo

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Pendo and Google Marketing Platform)

Pendo

Google Marketing Platform

Analytics
100 100%
Analytics
0% 0
Surveys
0 0%
Surveys
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using Pendo and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pendo and Google Marketing Platform

Pendo Reviews

15 best user onboarding software you need to try in 2023
Pendo.io is designed to reduce the time taken to onboard new users, and 82% of customers have seen a minimum of 10% reduction in time and effort since implementing it. Guided tours can be built with sophisticated segmentation allowing you to drive users quickly to features they’ll love.
Source: www.marketermilk.com
The 7 Best WalkMe Alternatives in 2023
Pendo is a comprehensive product experience solution that offers in-app guidance, robust user analytics, and personalized onboarding. With its focus on user insights and feedback collection,
Source: helpjuice.com
Find the Best Mixpanel Alternatives for Your Product Team
If you’re looking for the ability to really dig into customer data and compare different groups of users, Pendo falls short. For example, while you can view retention graphs and conversion funnels, you can’t segment those graphs by individual behaviors, which makes it difficult to see if drop-off at a certain point in the funnel correlates with other behavior, or to compare...
Source: heap.io
We’ve Tried 5 WalkMe Alternatives (Here’s Our Feedback)
Whatfix doesn’t support A/B testing like Userpilot, but you can track your analytics. The only advantage of Pendo over Whatfix, is that in Whatfix you need to integrate your Google Analytics account if you want to track data, while Pendo doesn’t requires that.
Source: userpilot.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Google Marketing Platform should be more popular than Pendo. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Pendo mentions (1)

  • Recommendations for best product analytics tools?
    Just to clarify - are you looking for something that will gather platform usage data for later analysis, or you have a dataset and want to know how to analyze it? If it's the former - give Pendo a look. My company doesn't use it (because we're 100% on-prem software, so in-product telemetry isn't a thing for us) but I know of companies who are using and loving Pendo for gathering metrics. It's supposed to be the... Source: about 1 year ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Pendo and Google Marketing Platform, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Google Forms - Simple web forms from Google.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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