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OptiMine VS InterestExplorer

Compare OptiMine VS InterestExplorer and see what are their differences

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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

InterestExplorer logo InterestExplorer

Discover 1000's of hidden Facebook interests to target.
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

  • InterestExplorer Landing page
    Landing page //
    2021-09-18

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

InterestExplorer features and specs

No features have been listed yet.

OptiMine videos

+ Add

OptiMine: How it Works

InterestExplorer videos

+ Add

InterestExplorer: Advanced Facebook Audience Targeting [Service Review]

More videos:

  • Demo - InterestExplorer sales demo

Category Popularity

0-100% (relative to OptiMine and InterestExplorer)

OptiMine

InterestExplorer

Marketing Automation
100 100%
Marketing Automation
0% 0
Social Media Tools
0 0%
Social Media Tools
100% 100
Development
100 100%
Development
0% 0
Marketing
0 0%
Marketing
100% 100

User comments

Share your experience with using OptiMine and InterestExplorer. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare OptiMine and InterestExplorer

OptiMine Reviews

We have no reviews of OptiMine yet.
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InterestExplorer Reviews

InterestExplorer vs AdTargeting: The Best Facebook Interest Tool
Interest search is the core function of InterestExplorer. In Facebook Ads Manager, enter any keyword, Facebook will display 25 related interests. But in fact, Facebook’s interest keyword database is huge, and advertisers can only see a small portion of advertising interest words displayed by Facebook. InterestExplorer enables the Facebook API to directly call the Facebook...
Source: adtargeting.io

Social recommendations and mentions

Based on our record, InterestExplorer seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

InterestExplorer mentions (3)

  • Have you tried interestexplorer.io, are the hidden interests efficient?
    What got me wondering about this is that I found YouTube videos claiming that hidden interests that you can't find on the main Facebook search in detailed targeting. Also in the promotional video of "interestexplorer.io" they mention this and they say that you have an advantage compared to other marketers who use the usual interests. Source: over 1 year ago
  • Have you tried interestexplorer.io, are the hidden interests efficient?
    I recently started searching for how to optimize my campaigns. I found that there are some hidden interests that Facebook doesn't display on the usual interests explorer. Those interests could only be accessed through Facebook API. I found a site "interestexplorer.io" I'm wondering if this site could help improve campaign performance by targeting hidden audiences. So you can improve your performance and ROI. Any... Source: over 1 year ago
  • Does anyone already tested "Interest Explorer" ?
    I am working in social media advertising and I would like to try https://interestexplorer.io/ in order to build audiences for my clients. Source: over 1 year ago

What are some alternatives?

When comparing OptiMine and InterestExplorer, you can also consider the following products

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

AdTargeting.io - AdTargeting - #1 Free Facebook Interest targeting tool. It enables you to discover hidden or niche interests, and max the ROI of Facebook ad targeting, with millions of daily updates on keyword search and trend database.

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Grade My Ads - Score your Facebook ads + improve them, in seconds.

EmailOctopus - Email marketing for less, via Amazon SES

Facebook Ad Hunter - Facebook Ad Hunter uncovers hidden audiences to target when running Facebook Ads.

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