Software Alternatives & Reviews

Nielsen DMP VS DataXu

Compare Nielsen DMP VS DataXu and see what are their differences

Nielsen DMP logo Nielsen DMP

Nielsen Data Management Platform (DMP) helps you better manage, customize and activate your customer data across all digital marketing channels.

DataXu logo DataXu

Marketing analytics for brands and agencies.
  • Nielsen DMP Landing page
    Landing page //
    2023-08-03
  • DataXu Landing page
    Landing page //
    2023-06-15

Nielsen DMP videos

No Nielsen DMP videos yet. You could help us improve this page by suggesting one.

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DataXu videos

dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

Category Popularity

0-100% (relative to Nielsen DMP and DataXu)
Business & Commerce
100 100%
0% 0
Ad Networks
11 11%
89% 89
Small Business
0 0%
100% 100
Marketing Platform
24 24%
76% 76

User comments

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Social recommendations and mentions

Based on our record, DataXu seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Nielsen DMP mentions (0)

We have not tracked any mentions of Nielsen DMP yet. Tracking of Nielsen DMP recommendations started around Mar 2021.

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: almost 3 years ago

What are some alternatives?

When comparing Nielsen DMP and DataXu, you can also consider the following products

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.