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Nielsen DMP VS Lotame

Compare Nielsen DMP VS Lotame and see what are their differences

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Nielsen DMP logo Nielsen DMP

Nielsen Data Management Platform (DMP) helps you better manage, customize and activate your customer data across all digital marketing channels.

Lotame logo Lotame

Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.
  • Nielsen DMP Landing page
    Landing page //
    2023-08-03
  • Lotame Landing page
    Landing page //
    2023-10-05

Nielsen DMP videos

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Lotame videos

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Lotame Cross-Device How Will it Benefit Your Business

More videos:

  • Review - Powering Maximum Audience Impact - Jeff Burak (Lotame)
  • Review - View Highlights from Lotame Ignite Americas 2018

Category Popularity

0-100% (relative to Nielsen DMP and Lotame)

Nielsen DMP

Lotame

Business & Commerce
34 34%
Business & Commerce
66% 66
Ad Networks
19 19%
Ad Networks
81% 81
Marketing Platform
23 23%
Marketing Platform
77% 77
Social
100 100%
Social
0% 0

User comments

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What are some alternatives?

When comparing Nielsen DMP and Lotame, you can also consider the following products

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Google Audience Center - 3 votes and 6 comments so far on Reddit

Clearbit - Clearbit provides Business Intelligence APIs

Salesforce Audience Studio - Salesforce Audience Studio is a platform that helps users to get deep insights by unifying and capturing data to make relationships with the customers strong.

Openprise - Openprise is a data automation solution that automates the analysis, cleansing, enrichment, and unification of your data.

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