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Nielsen DMP VS Bluekai

Compare Nielsen DMP VS Bluekai and see what are their differences

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Nielsen DMP logo Nielsen DMP

Nielsen Data Management Platform (DMP) helps you better manage, customize and activate your customer data across all digital marketing channels.

Bluekai logo Bluekai

Oracle announced that it has agreed to acquire BlueKai, the industry's leading Data Management Platform
  • Nielsen DMP Landing page
    Landing page //
    2023-08-03
  • Bluekai Landing page
    Landing page //
    2023-10-15

  bluekai.comSoftware by Oracle

Category Popularity

0-100% (relative to Nielsen DMP and Bluekai)

Nielsen DMP

Bluekai

Business & Commerce
68 68%
Business & Commerce
32% 32
Ad Networks
52 52%
Ad Networks
48% 48
Marketing Platform
56 56%
Marketing Platform
44% 44
Social
100 100%
Social
0% 0

User comments

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What are some alternatives?

When comparing Nielsen DMP and Bluekai, you can also consider the following products

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

LiveRamp - LiveRamp is an identity resolution provider offering data onboarding. We tie all of your marketing data back to real people across 1st, 2nd, or 3rd party digital and offline data silos.

Google Audience Center - 3 votes and 6 comments so far on Reddit

Krux - Krux cloud-based data management platform helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

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