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Mixpanel VS Usetiful

Compare Mixpanel VS Usetiful and see what are their differences

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Mixpanel logo Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Usetiful logo Usetiful

Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.
  • Mixpanel Landing page
    Landing page //
    2024-08-10

  mixpanel.comSoftware by Mixpanel

  • Usetiful Landing page
    Landing page //
    2022-03-20

Usetiful bridges the gap between users and digital systems. Guided tours and smart tips allow users to master any software system from day one.

Usetiful provides interactive product tours and smart tips into your application, improving user adoption and conversions instantly.

Mixpanel

Website
mixpanel.com
Pricing URL
Official Mixpanel Pricing
$ Details
-
Platforms
-
Release Date
2009 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Suhail Doshi
Employees
250 - 499
Edit details

Usetiful

Website
usetiful.com
Pricing URL
Official Usetiful Pricing
$ Details
freemium €29.0 / Monthly
Platforms
Web Browser Google Chrome Cross Platform JavaScript Mobile React Native
Release Date
-
Edit details

Mixpanel features and specs

  • User-Focused Analytics
    Mixpanel offers detailed insights into user behavior, enabling businesses to understand how users interact with their product, which helps in making data-driven decisions.
  • Event Tracking
    The platform allows for precise event tracking, providing real-time analysis of user actions and conversions, which is helpful for optimizing user experience and marketing strategies.
  • Advanced Segmentation
    Mixpanel's advanced segmentation capabilities help in understanding various user groups, enabling personalized marketing campaigns and enhanced user engagement.
  • A/B Testing
    The built-in A/B testing feature allows for experimenting with different variations of features and interfaces to determine what works best for users.
  • Custom Dashboards
    Users can create customizable dashboards to monitor key metrics and KPIs, making it easier to keep track of important data and trends.

Possible disadvantages of Mixpanel

  • Cost
    Mixpanel can be expensive compared to other analytics tools, particularly for startups or small businesses with limited budgets.
  • Complexity
    The platform can be complex and overwhelming for new users without a background in analytics, requiring a steep learning curve to effectively utilize all features.
  • Limited Free Plan
    The free plan offered by Mixpanel has significant limitations, including caps on the number of events tracked, which can be restrictive for growing businesses.
  • Data Retention
    Data retention policies might limit the amount of historical data accessible in lower-tier plans, potentially hindering long-term analysis.
  • Integration Issues
    While Mixpanel integrates with various other tools, some users report challenges and limitations with certain integrations, which can affect the overall workflow.

Usetiful features and specs

  • Product Tours
    interactive guided tours
  • Checklists
    user onboarding checklists
  • Hotspot beacons
    pulsating elements to draw user's attention without being intrusive
  • Microsurveys
    gather user feedback seamlessly
  • Smart Tips
    contextual guidance and validation
  • Assistant widget
    customer self help
  • Easy to Set-up and use
    less than 5 min setup
  • Employee onboarding
    employee tutorials and checklist
  • Knowledge Base portal
    public self-help portal
  • Native mobile guides
    support for native mobile
  • Feature tracking
    tracking of feature adoption by user segments or individual users
  • Integrations
    connect onboarding flows to wider company operations

Analysis of Mixpanel

Overall verdict

  • Mixpanel is generally regarded as a good choice for companies seeking detailed analytics on user interactions and product usage trends. It is particularly beneficial for teams that prioritize data-driven strategies in enhancing user experience, optimizing marketing efforts, and driving growth.

Why this product is good

  • Mixpanel is considered a strong option for businesses looking for robust product analytics. It provides detailed insights into user behavior and engagement through its advanced event tracking and funnel analysis features. The platform excels in offering real-time data, advanced segmentation, and A/B testing capabilities, which enable teams to make data-driven decisions. Additionally, its user-friendly interface and comprehensive reporting tools make it accessible for users with varying levels of technical expertise.

Recommended for

    Mixpanel is recommended for product teams, marketers, and data analysts within tech companies who need to delve deeply into user behavior. It is particularly useful for startups and mid-sized businesses in the SaaS, e-commerce, and mobile app industries that aim to optimize their products and improve user retention through comprehensive analytics.

Analysis of Usetiful

Overall verdict

  • Usetiful is considered a good solution for businesses looking to optimize user onboarding and enhance the customer experience. Its features cater well to both small startups and larger organizations needing to provide seamless user guidance.

Why this product is good

  • Usetiful is a digital adoption platform designed to help users onboard, train, and guide through applications with ease. It is known for its intuitive interface, customizable onboarding flows, and interactive product tours. This tool can enhance user engagement, reduce churn, and improve the learning curve for new software users.

Recommended for

    Usetiful is recommended for product managers, customer success teams, and training departments in companies that deploy software applications and seek to improve user onboarding, reduce support requests, or boost user satisfaction and retention.

Mixpanel videos

+ Add

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • Review - Mixpanel Overview Video
  • Review - Amplitude vs Mixpanel? Pros and Cons of Each

Usetiful videos

+ Add

Embedded Banners

More videos:

  • Demo - Create product tours without coding with Usetiful
  • Tutorial - User Onboarding Checklists by Usetiful
  • Demo - Usetiful - Visual Editor Demo
  • Demo - Usetiful Introduction Video

Category Popularity

0-100% (relative to Mixpanel and Usetiful)

Mixpanel

Usetiful

Analytics
100 100%
Analytics
0% 0
Digital Adoption
0 0%
Digital Adoption
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
User Onboarding And Engagement
0 0%
User Onboarding And Engagement
100% 100

Questions and Answers

As answered by people managing Mixpanel and Usetiful.

What makes your product unique?

Usetiful's answer:

  • Usetiful works with native mobile - serving clients on all of their platforms
  • Usetiful is affordable - offering a free-forever plan and scalable business offerings
  • Usetiful "just works" - supporting wide range of corner cases, including exotic Single Page Applications or iFrames
  • Usetiful is secure - not only ISO27001 certified, HIPAA and GDPR compliant. But also able to run on-premise for security-intense clients

Who are some of the biggest customers of your product?

Usetiful's answer:

-Audi -DHL -DPD -Konica Minolta -Foodora -e27 -Nanyang Technological University -iChef

User comments

Share your experience with using Mixpanel and Usetiful. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mixpanel and Usetiful

Mixpanel Reviews

  1. Deepak Kumar
    · Technical Reviewer at A/B Testing ·
    Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data
10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. 😎
Source: clickup.com
7 best Mixpanel alternatives to understand your users
On the other hand, Mixpanel requires you to manually define the events you want to track from the start. While this might take some extra time, it provides more detailed reports right off the bat, which makes the analysis straightforward. The choice between Heap and Mixpanel depends on whether you prioritize comprehensive data capturing (Heap) or a more detailed analysis...
Source: www.hotjar.com
Best Mixpanel Alternatives for SaaS
These are some of the aspects that I appreciate about Mixpanel. It’s important to note that my preferences may vary depending on individual needs and requirements. I highlight some of the features and benefits that I appreciate about Mixpanel: Mixpanel focuses on individual user behavior and allows me to track and analyze user interactions at a granular level. This...
Source: userpilot.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: rishikap372.medium.com

Usetiful Reviews

  1. Marek Albrecht
    · Portal Admin at LARP Slovakia ·
    Convenient and free

    It was easy to get started - I have registered the free plan and created the first tour in approximately 15 minutes. Since then I have been improving on the experience.

    Part of my application is a single-page app. It was quite techy to get this part running. Kudos for the customer support that walked me through!

    🏁 Competitors: WalkMe
    👍 Pros:    Free basic plan|Easy to use|Great customer support
    👎 Cons:    Single page app support
  2. Martin Novak
    · Front end manager at Netwits Company ·
    A nice simple tool for user onboarding

    I use Usetiful for various clients' projects that require product tours. Everyone was satisfied so far. Web editor allows me to quickly update the content and browser extension to preview the tours. Reports provide enough detail.

    🏁 Competitors: Appcues
    👍 Pros:    Easy to use|Easy user interface|Preview function|Good price
    👎 Cons:    Nothing, so far
15 best user onboarding software you need to try in 2023
Usetiful is one of the best-value onboarding tools we’ve found — it’s premium version is just $99/month for up to 20,000 users.
Source: www.marketermilk.com
8 Best Usetiful Alternatives and Competitors That Are More Professional
For non-technical people, Usetiful’s integration and setup can be extremely confusing. While it’s still possible for a person who doesn’t know how to code to integrate the tool into their website, figuring out how to do it will be difficult for sure. In order to get to the required information, the user needs to dig deep into help center articles and cherry-pick the...
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its customizable onboarding solutions make it a strong contender for organizations focused on data-driven decision-making. If you're looking for an easy-to-use platform with robust analytics capabilities, Usetiful is worth considering.
Source: helpjuice.com
Top alternatives to UserGuiding
If you are looking for high customizability and excellent customer service all while maintaining a reasonable pricing - Usetiful is the best alternative. At the same time, no onboarding software works exactly the same in every use case. Also make sure to consider the other two alternatives to make an educated decision.
Source: blog.usetiful.com
3 free tools for Product Managers to improve product adoption
Product Tours by Usetiful allow you to guide users within your product. You can for example point out interesting parts by well placed smart tips or guide new users with end-to-end walkthrough. Keeping users in direct conversation allows you to get more feedback.
Source: medium.com

Social recommendations and mentions

Based on our record, Mixpanel seems to be more popular. It has been mentiond 28 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mixpanel mentions (28)

  • API Pricing Strategies: Segmentation and Personalized Models
    Mixpanel/Amplitude: Event-based analytics platforms configurable for API usage tracking. - Source: dev.to / about 2 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 2 months ago
  • 5 best product analytics software solutions for product managers
    Mixpanel is a product analytics tool that provides product managers with real-time insights into user behavior, helping them make more informed decisions with instant access to their data. It enables detailed event tracking, such as button clicks and page views, across both web and mobile applications. It offers a centralized platform that consolidates product analytics metrics such as data views, event tracking,... - Source: dev.to / 2 months ago
  • Preparing your E-commerce Platform for Holiday Traffic: A Developer’s Guide
    Even with thorough preparation, the holiday traffic can bring unexpected challenges. To stay ahead, set up dashboards and alert systems using tools like Grafana, Datadog, or New Relic to monitor platform performance, track errors, and detect anomalies. Additionally, leverage analytics tools such as Google Analytics or Mixpanel to identify drop-off points and optimize the customer journey. - Source: dev.to / 6 months ago
  • Setup Mixpanel Analytics in a NextJS Application
    I assume you already have a NextJS project setup. Also, create a new Mixpanel account from here (If you haven’t already). - Source: dev.to / 6 months ago
View more

Usetiful mentions (0)

We have not tracked any mentions of Usetiful yet. Tracking of Usetiful recommendations started around Mar 2021.

What are some alternatives?

When comparing Mixpanel and Usetiful, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

UserGuiding - Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Matomo - Matomo is an open-source web analytics platform

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

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