Software Alternatives & Reviews

Matomo VS Smartlook

Compare Matomo VS Smartlook and see what are their differences

Matomo logo Matomo

Matomo is an open-source web analytics platform

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Matomo videos

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Matomo and Smartlook)
Analytics
62 62%
38% 38
Web Analytics
54 54%
46% 46
Privacy
100 100%
0% 0
Heatmaps
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Smartlook

Matomo Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com
Which tools help you to Measure the Success of your Website
Matomo: Matomo one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.
Source: qpe.co.in
8 Live Website Traffic Tracking Tools to Use in 2023
Matomo is another alternative to Google Analytics. It is an open-source website analytics tool. It keeps you in control because Matomo is installed on your server, which you can easily access through Matomo APIs.
Source: geekflare.com
10 Best Google Analytics Alternatives (Free & Paid)
Are you willing to know about its pricing packages? Well, Matomo has a free version (self-hosted) and one paid version, which is a delivered SaaS tool. Moreover, its paid version has more advanced analytics features, customer support, and A/B testing.

Smartlook Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Smartlook Reviews: Everything You Need to Know + Best Alternative in 2023
As you can see, this client complains that he could not cancel his subscription on Smartlook, even after he decided to not use his package anymore. That is, Smartlook charged him despite the fact that he had removed the service. Moreover, he did not get any response from the Smartlook support team.
10 Best Google Analytics Alternatives (Free & Paid)
Want an analytics tool to analyze your mobile app? Smartlook is a behavioral analytics tool for websites and mobile app that can track visitors’ activities across devices. As you know, understanding customer behavior is beyond just looking at raw numbers, which GA offers.
The Top 10 Website Session Recording Tools for 2022
Smartlook keeps track of user activity on websites and in mobile apps. It is software made to capture user screen recordings on your websites. You can watch what website visitors click, type into form fields, where they spend the most time, and how they navigate through each page of your website with the Smartlook session recording software.

Social recommendations and mentions

Based on our record, Matomo seems to be a lot more popular than Smartlook. While we know about 82 links to Matomo, we've tracked only 2 mentions of Smartlook. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (82)

  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / 4 months ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 6 months ago
  • Mobile apps illegally share your personal data
    You can for example use analytics that aren't spyware, and hence don't even have to try to trick users giving "consent" to things they don't really want. Seriously: what share of people actually want their behavior to be tracked for ad companies to make more money? https://matomo.org/. - Source: Hacker News / 8 months ago
  • Ask HN: Is Google Analytics that useful?
    Matomo is a GDPR-compliant and open-source analytics platform. You can either host it yourself or use Matomo’s hosted version. https://matomo.org/. - Source: Hacker News / 8 months ago
  • Companies must stop using Google Analytics
    I tried the self-hosted version of Matomo [1][2] a few years back but I remember it was a bit underwhelming for the effort required to set it up. https://matomo.org. - Source: Hacker News / 10 months ago
View more

Smartlook mentions (2)

What are some alternatives?

When comparing Matomo and Smartlook, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Clicky - Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Open Web Analytics - Open Web Analytics - Web Analytics – Open Source Web Analytics Framework