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Marketo VS Zoho Campaigns

Compare Marketo VS Zoho Campaigns and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Zoho Campaigns logo Zoho Campaigns

Smart email marketing software that helps you reach your target audiences, engage in a personalized way, and grow your brand presence.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Zoho Campaigns Landing page
    Landing page //
    2023-09-25

Zoho Campaigns is an email marketing automation software from Zoho’s suite of business applications. With Campaigns, you can create and send emails that drive more sales and maximize engagement. From delivering personalized email experiences to building your brand’s voice, get on a simplified email marketing process with contact management, customer-centric content, targeted nurturing, automated followups, and advanced conditional triggers.

Marketo

Website
uk.marketo.com
Pricing URL
Official Marketo Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Zoho Campaigns

Website
zoho.com
Pricing URL
Official Zoho Campaigns Pricing
$ Details
freemium $25.0 / Monthly (up to 2500 contacts, unlimited emails)
Platforms
Browser Android iOS Web
Release Date
2012 August
Edit details

Marketo features and specs

No features have been listed yet.

Zoho Campaigns features and specs

  • Easy to Set-up and use: less than 5 min setup
  • Integrations: Integrates with 50+ in-house and external platforms (Zoho CRM, Zoho Commerce, Salesforce, HubSpot, Zendesk, Shopify, Eventbrite, Zoho Meeting, Zoho Survey, PayPal, etc.)
  • Analytics and Reporting: Consolidated and comparative reports for campaigns, workflows, and list management
  • Mobile prioritized UI: iOS and Android apps available
  • Permission Management: Custom roles and privileges for your organization members
  • Campaign Management: Easy access and creation of campaigns for different occasions
  • Automated workflow: Trigger-based, drag-and-drop workflows for email marketing automation
  • Email Templates: Pre-designed email templates with unique categories
  • Automation: Autoresponders (email marketing automation with series of emails)

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Zoho Campaigns videos

+ Add

Overview of Zoho Campaigns - an email marketing software that drives sales

More videos:

  • Tutorial - How To Send A Basic Zoho Campaign - Zoho Campaigns Tutorial
  • Review - Intelligent email marketing with Zoho Campaigns

Category Popularity

0-100% (relative to Marketo and Zoho Campaigns)

Marketo

Zoho Campaigns

Email Marketing
77 77%
Email Marketing
23% 23
Marketing Automation
96 96%
Marketing Automation
4% 4
Email Marketing Platforms
70 70%
Email Marketing Platforms
30% 30
Newsletter Marketing
0 0%
Newsletter Marketing
100% 100

User comments

Share your experience with using Marketo and Zoho Campaigns. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Zoho Campaigns

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Zoho Campaigns Reviews

We have no reviews of Zoho Campaigns yet.
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What are some alternatives?

When comparing Marketo and Zoho Campaigns, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Pardot - Salesforce B2B marketing automation

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

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