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Zoho Campaigns VS Pardot

Compare Zoho Campaigns VS Pardot and see what are their differences

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Zoho Campaigns logo Zoho Campaigns

Smart email marketing software that helps you reach your target audiences, engage in a personalized way, and grow your brand presence.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Zoho Campaigns Landing page
    Landing page //
    2023-09-25

Zoho Campaigns is an email marketing automation software from Zoho’s suite of business applications. With Campaigns, you can create and send emails that drive more sales and maximize engagement. From delivering personalized email experiences to building your brand’s voice, get on a simplified email marketing process with contact management, customer-centric content, targeted nurturing, automated followups, and advanced conditional triggers.

  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Zoho Campaigns

Website
zoho.com
Pricing URL
Official Zoho Campaigns Pricing
$ Details
freemium $25.0 / Monthly (up to 2500 contacts, unlimited emails)
Platforms
Browser Android iOS Web
Release Date
2012 August
Edit details

Pardot

Website
pardot.com
Pricing URL
Official Pardot Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Zoho Campaigns features and specs

  • Easy to Set-up and use: less than 5 min setup
  • Integrations: Integrates with 50+ in-house and external platforms (Zoho CRM, Zoho Commerce, Salesforce, HubSpot, Zendesk, Shopify, Eventbrite, Zoho Meeting, Zoho Survey, PayPal, etc.)
  • Analytics and Reporting: Consolidated and comparative reports for campaigns, workflows, and list management
  • Mobile prioritized UI: iOS and Android apps available
  • Permission Management: Custom roles and privileges for your organization members
  • Campaign Management: Easy access and creation of campaigns for different occasions
  • Automated workflow: Trigger-based, drag-and-drop workflows for email marketing automation
  • Email Templates: Pre-designed email templates with unique categories
  • Automation: Autoresponders (email marketing automation with series of emails)

Pardot features and specs

No features have been listed yet.

Zoho Campaigns videos

+ Add

Overview of Zoho Campaigns - an email marketing software that drives sales

More videos:

  • Tutorial - How To Send A Basic Zoho Campaign - Zoho Campaigns Tutorial
  • Review - Intelligent email marketing with Zoho Campaigns

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Zoho Campaigns and Pardot)

Zoho Campaigns

Pardot

Email Marketing
29 29%
Email Marketing
71% 71
Email Marketing Platforms
38 38%
Email Marketing Platforms
62% 62
Marketing Automation
6 6%
Marketing Automation
94% 94
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Zoho Campaigns and Pardot

Zoho Campaigns Reviews

We have no reviews of Zoho Campaigns yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

What are some alternatives?

When comparing Zoho Campaigns and Pardot, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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