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Marketo VS Campaign Monitor

Compare Marketo VS Campaign Monitor and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Campaign Monitor logo Campaign Monitor

Email marketing software built for designers and their clients to run successful email campaigns.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Campaign Monitor Landing page
    Landing page //
    2023-10-07

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Campaign Monitor videos

+ Add

How to Use a Custom Campaign Monitor Template

More videos:

  • Demo - Campaign Monitor Demo
  • Review - Mastering email marketing with Campaign Monitor

Category Popularity

0-100% (relative to Marketo and Campaign Monitor)

Marketo

Campaign Monitor

Email Marketing
38 38%
Email Marketing
62% 62
Marketing Automation
100 100%
Marketing Automation
0% 0
Email Marketing Platforms
36 36%
Email Marketing Platforms
64% 64
Newsletter Marketing
0 0%
Newsletter Marketing
100% 100

User comments

Share your experience with using Marketo and Campaign Monitor. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Campaign Monitor

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Campaign Monitor Reviews

12 Top Campaign Monitor Alternatives & Competitors
So has Campaign Monitor been able to keep up? In some ways yes. They’ve introduced automations and updated the user-interface, but more as a REACTION to other pioneering (and distrupting) platforms. I’ll be 100% honest that I left Campaign Monitor years ago, but still followed along at a distance.
Source: thedigitalmerchant.com
The 24 Best Email Marketing Tools
Owned by Campaign Monitor, Delivra is an email service provider designed for sophisticated, high-volume email marketing. Features include list segmentation, auto-responders, a drag-and-drop editor, multi-channel drip campaigns, pre-built and custom templates, and engagement scoring.
Source: webbiquity.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
This popular Campaign Monitor competitor carries advanced personalization features, like merging tags that can help your content change according to the recipient of your email campaign. This goes for the name or even the language you will use in your email. Mailchimp can also pinpoint the best time to send an email with its platform to detect patterns in your open rates,...
Source: moosend.com
7 Best Campaign Monitor Alternatives for 2023
Mind that you can’t create landing pages with Campaign Monitor. If you need a solution for lead generation, you’ll also need to invest in a landing page builder and integrate it with Campaign Monitor… or use Sendinblue.
Source: www.sendinblue.com
7 Cheaper Mailchimp Alternatives to Consider in 2019
Campaign Monitor makes it very easy to personalize your emails. And you also get a great-looking automation flow builder that rivals ConvertKit. That, along with a well-designed interface, is why you might want to pay a little more for Campaign Monitor.
Source: www.codeinwp.com

Social recommendations and mentions

Based on our record, Campaign Monitor seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

Campaign Monitor mentions (1)

  • Why Email Marketing Is a necessity.
    According to campaignmonitor, the Return on investment in email marketing is 4400%. This implies a $44 return on every $1 spent. Also according to Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message they have received in the past. Source: almost 2 years ago

What are some alternatives?

When comparing Marketo and Campaign Monitor, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Pardot - Salesforce B2B marketing automation

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

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