Software Alternatives, Accelerators & Startups

Marketo VS UserTesting.com

Compare Marketo VS UserTesting.com and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

UserTesting.com logo UserTesting.com

Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!
  • Marketo Landing page
    Landing page //
    2023-07-17
  • UserTesting.com Landing page
    Landing page //
    2023-09-27

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands.

UserTesting.com

$ Details
Free Trial
Release Date
2007 January
Startup details
Country
United States
State
California
Founder(s)
Darrell Benatar
Employees
500 - 999

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

UserTesting.com videos

Testing out UserTesting.com (LEGIT SIDE HUSTLE?!?)

Category Popularity

0-100% (relative to Marketo and UserTesting.com)
Email Marketing
100 100%
0% 0
User Experience
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Usability
0 0%
100% 100

User comments

Share your experience with using Marketo and UserTesting.com. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and UserTesting.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

UserTesting.com Reviews

10 Best Hotjar Alternatives & Competitors in 2023
Plus, users can not reach any visualized data on the UserTesting dashboard and this makes it rather difficult to understand what exactly is going on on a website.
Best 8 Affordable UserZoom Alternatives in 2023
A vast quantity of worthless responses is the platform’s biggest and most noticeable downside. While UserTesting has a large volunteer pool, it appears that a considerable number of them are not qualified to participate in meaningful research. Some respondents are impatient, cheat, or appear to be uninterested in the procedure, all of which detracts from the overall...
UserTesting vs UserZoom: Pick the right user research software in 2022
Both Usertesting and UserZoom do not have a public pricing page. Their price is available upon request and you need to register for a demo. Then a sales representative will reach out to schedule an introductory demo call with you. After the call, you are usually given an estimate and a second sales call follows. The process of acquiring and registering for a subscription...
5 Best UXtweak Alternatives
UserTesting was the first unmoderated user testing tool ever. Since then it had more than enough time to build up the largest number of participants. Their large respondent pool allows customers to receive very fast and quality feedback, with various possibilities to run and analyze their user tests.
10 Must Have Tools for Conversion Optimization
Every company has its own needs, so if you’re looking for an inexpensive way to help your conversion optimization, try out options like Naview or PollDaddy. If you care most about video feedback, UserTesting and Mousestats are the ideal options. Lastly, I would recommend Verify for the most comprehensive, and affordable, testing environment. That said, if you have any...

Social recommendations and mentions

Based on our record, UserTesting.com seems to be more popular. It has been mentiond 101 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

UserTesting.com mentions (101)

  • Low-cost, one-off unmoderated usability testing platforms
    Lookback, Usability Hub (now called Lyssna) and Validately but have been spoiled by former employers who had the budget for usertesting.com so I'm pretty out of the loop on low-budget options. TIA! Source: 6 months ago
  • Interview recruiting?
    I need to recruit 5-6 parents/grandparents for a study and I'm having trouble finding a company I can use (aside from usertesting.com since they tailor to large companies and I'm doing freelance work). Every company I've come across offers recruitment for surveys, but not interviews. Source: 7 months ago
  • iOS User Testing App Won't Open
    Anyone else having problems with the iOS UserTesting App? Mine just opens and shows the logo, and stays there. I can see multiple tests available on usertesting.com, but can't open the app. I have a iPhone 13, updated to 17.1. Source: 7 months ago
  • 🚀 Improve Your Site; Get Expert Reviews On Your Creation!
    User Testing Services: Platforms like UserTesting Human Insight Platform | Improve Customer Experience (CX) allow you to get feedback from real users who provide insights on usability, design, and user experience. Source: 8 months ago
  • Is MTurk worth it for new users? (ZERO rejections, either...)
    Try usertesting.com, it fits into your schedule better. Source: 11 months ago
View more

What are some alternatives?

When comparing Marketo and UserTesting.com, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

TestRail - TestRail provides comprehensive test case management for software testing. Organize your testing, boost productivity, get real-time insights, and track progress toward milestones. Integrates with leading issue tracking and test automation tools.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Pardot - Salesforce B2B marketing automation

Userbrain - Easy, fast, and affordable user testing for websites and prototypes.