Software Alternatives & Reviews

Maralytics VS Marketo

Compare Maralytics VS Marketo and see what are their differences

Maralytics logo Maralytics

Track, measure & report the ROI outcomes for your marketing campaigns.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Maralytics Landing page
    Landing page //
    2020-10-06

Maralytics is the ultimate solution for seamlessly integrating your sales data with connected marketing campaigns through its API pathway. With Maralytics, you can unlock valuable insights & optimize your marketing performance effortlessly.

Key features of Maralytics encompass a wide range of metrics & functionalities designed to empower you in your marketing endeavours. These include the ability to track campaign sales revenue, campaign profit, campaign customer results, & campaign ROI percentage. With customized reporting options, you can tailor the data to your specific needs & gain deep insights into the performance of your campaigns.

One of the standout features of Maralytics is its automated tracking of sales. By effortlessly importing the sales value from invoices or payment receipts, you can accurately monitor and analyse the impact of your marketing efforts. Maralytics goes beyond simply tracking paid strategies, allowing you to measure the effectiveness of free marketing strategies as well.

A centralized dashboard brings together all your marketing channels and campaigns in one comprehensive view. From this dashboard, easily access an overview of all your campaigns or segment the data by individual or multiple campaigns. This segmentation provides a granular understanding of each campaign's results & metrics, enabling you to make data-driven decisions with precision.

Maralytics excels in collating multiple data sets to provide you with detailed information that empowers you to track progress, report on performance, & share results with your team. This holistic approach ensures you have a comprehensive understanding of your marketing performance & enables you to optimize your strategies for maximum impact.

Experience the power of Maralytics by saying goodbye to fragmented data & manual tracking processes. Embrace a streamlined approach that brings clarity to your campaigns, empowers decision-making, & drives your marketing success to new heights.

  • Marketo Landing page
    Landing page //
    2023-07-17

Maralytics features and specs

  • Streamline sales tracking: Effortlessly link each sales transaction to its corresponding marketing campaign in a seamless, one-step process. Works for both free and paid strategies.
  • Maximize campaign measurement: Centralize and measure all your marketing channels and campaigns on our dashboard. Evaluate the effectiveness of every activity or segment data by individual or multiple campaigns.
  • Gain actionable insights: Report key metrics including sales, profit, ROI percentage, customer numbers, and costs for both paid and free strategies. Unlock valuable insights into your campaign's performance.

Marketo features and specs

No features have been listed yet.

Maralytics videos

What is Maralytics

More videos:

  • Review - Importance of Marketing Analytics
  • Demo - Maralytics Demonstration

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Maralytics and Marketo)
Employee Rewards And Recognition
Email Marketing
0 0%
100% 100
Analytics
100 100%
0% 0
Marketing Automation
0 0%
100% 100

Questions and Answers

As answered by people managing Maralytics and Marketo.

Why should a person choose your product over its competitors?

Maralytics's answer

There is no competitors or other software platforms that can capture sales results from marketing activities.

Maralytics provides you with key metrics such as sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. It generates comprehensive reports that offer valuable insights into the effectiveness of your marketing campaigns.

Maralytics allows you to segment and filter your data based on specific criteria such as campaign type, date range, or call-to-action. This segmentation enables you to gain deeper insights into the performance of individual campaigns or specific marketing activities.

How would you describe your primary audience?

Maralytics's answer

Maralytics caters to a diverse audience consisting of businesses and marketing professionals who are eager to gain insights into their marketing efforts. This includes small, medium, and large enterprises across various industries. Marketing managers, digital marketers, and business owners are among the primary audience of Maralytics. They utilize the platform to track and measure the effectiveness of their marketing activities, evaluate different marketing channels, optimize campaigns, and make data-driven decisions to achieve better results. Maralytics is designed to provide valuable analytics and reporting tools that empower marketing professionals and businesses to enhance their marketing strategies and drive success.

What makes your product unique?

Maralytics's answer

Maralytics is the ultimate solution to transform the way you track, measure, and optimize your marketing activities. With our powerful platform, you can unleash the full potential of your marketing efforts and drive tangible results.

Gain Actionable Insights by saying goodbye to guesswork and make informed decisions based on real data. Maralytics provides you with comprehensive metrics, including sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. Uncover valuable insights into your campaign's performance and identify what truly drives results.

What's the story behind your product?

Maralytics's answer

Maralytics was born out of a desire to help businesses understand and optimize their marketing efforts. The founder of Maralytics recognized the need for comprehensive marketing analytics tool that could provide actionable insights and drive better results from her own experience in running a business. She observed that many businesses struggled to track, measure, and make sense of their marketing activities across various channels and campaigns.

Motivated by this challenge, the founder set out to develop a solution that could simplify marketing analytics and empower businesses to make informed decisions. She assembled a team of talented developers, and marketing experts to bring her vision to life.

Through meticulous research and development, Maralytics was created as a powerful software program that could track, measure, and report on all types of marketing activities, channels, campaigns, and promotions. The team designed the platform to be user-friendly, intuitive, and capable of integrating with popular marketing platforms and systems.

As Maralytics gained traction in the market, businesses began to embrace its capabilities. The platform proved instrumental in helping marketers and business owners understand the impact of their marketing efforts, optimize their strategies, and achieve better results. Word spread quickly about the effectiveness and value Maralytics provided.

Today, Maralytics continues to evolve and innovate, staying at the forefront of marketing analytics technology. It remains committed to its mission of empowering businesses with actionable insights, comprehensive tracking, and user-friendly reporting to drive marketing success. The story of Maralytics is one of passion, innovation, and a dedication to helping businesses thrive in the ever-changing world of marketing.

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Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Maralytics and Marketo, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Facebook Analytics - Facebook's new analytics app on iOS and Android

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Pardot - Salesforce B2B marketing automation