Software Alternatives & Reviews

Maralytics VS Google Analytics

Compare Maralytics VS Google Analytics and see what are their differences

Maralytics logo Maralytics

Track, measure & report the ROI outcomes for your marketing campaigns.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • Maralytics Landing page
    Landing page //
    2020-10-06

Maralytics is the ultimate solution for seamlessly integrating your sales data with connected marketing campaigns through its API pathway. With Maralytics, you can unlock valuable insights & optimize your marketing performance effortlessly.

Key features of Maralytics encompass a wide range of metrics & functionalities designed to empower you in your marketing endeavours. These include the ability to track campaign sales revenue, campaign profit, campaign customer results, & campaign ROI percentage. With customized reporting options, you can tailor the data to your specific needs & gain deep insights into the performance of your campaigns.

One of the standout features of Maralytics is its automated tracking of sales. By effortlessly importing the sales value from invoices or payment receipts, you can accurately monitor and analyse the impact of your marketing efforts. Maralytics goes beyond simply tracking paid strategies, allowing you to measure the effectiveness of free marketing strategies as well.

A centralized dashboard brings together all your marketing channels and campaigns in one comprehensive view. From this dashboard, easily access an overview of all your campaigns or segment the data by individual or multiple campaigns. This segmentation provides a granular understanding of each campaign's results & metrics, enabling you to make data-driven decisions with precision.

Maralytics excels in collating multiple data sets to provide you with detailed information that empowers you to track progress, report on performance, & share results with your team. This holistic approach ensures you have a comprehensive understanding of your marketing performance & enables you to optimize your strategies for maximum impact.

Experience the power of Maralytics by saying goodbye to fragmented data & manual tracking processes. Embrace a streamlined approach that brings clarity to your campaigns, empowers decision-making, & drives your marketing success to new heights.

  • Google Analytics Landing page
    Landing page //
    2023-08-26

Maralytics

$ Details
freemium AU$55.0 / Monthly (DIY (Do It Yourself) Subscription)
Release Date
2022 May

Maralytics features and specs

  • Streamline sales tracking: Effortlessly link each sales transaction to its corresponding marketing campaign in a seamless, one-step process. Works for both free and paid strategies.
  • Maximize campaign measurement: Centralize and measure all your marketing channels and campaigns on our dashboard. Evaluate the effectiveness of every activity or segment data by individual or multiple campaigns.
  • Gain actionable insights: Report key metrics including sales, profit, ROI percentage, customer numbers, and costs for both paid and free strategies. Unlock valuable insights into your campaign's performance.

Google Analytics features and specs

No features have been listed yet.

Maralytics videos

What is Maralytics

More videos:

  • Review - Importance of Marketing Analytics
  • Demo - Maralytics Demonstration

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to Maralytics and Google Analytics)
Employee Rewards And Recognition
Analytics
0 0%
100% 100
Web Analytics
0 0%
100% 100
Business
100 100%
0% 0

Questions and Answers

As answered by people managing Maralytics and Google Analytics.

Why should a person choose your product over its competitors?

Maralytics's answer

There is no competitors or other software platforms that can capture sales results from marketing activities.

Maralytics provides you with key metrics such as sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. It generates comprehensive reports that offer valuable insights into the effectiveness of your marketing campaigns.

Maralytics allows you to segment and filter your data based on specific criteria such as campaign type, date range, or call-to-action. This segmentation enables you to gain deeper insights into the performance of individual campaigns or specific marketing activities.

How would you describe your primary audience?

Maralytics's answer

Maralytics caters to a diverse audience consisting of businesses and marketing professionals who are eager to gain insights into their marketing efforts. This includes small, medium, and large enterprises across various industries. Marketing managers, digital marketers, and business owners are among the primary audience of Maralytics. They utilize the platform to track and measure the effectiveness of their marketing activities, evaluate different marketing channels, optimize campaigns, and make data-driven decisions to achieve better results. Maralytics is designed to provide valuable analytics and reporting tools that empower marketing professionals and businesses to enhance their marketing strategies and drive success.

What makes your product unique?

Maralytics's answer

Maralytics is the ultimate solution to transform the way you track, measure, and optimize your marketing activities. With our powerful platform, you can unleash the full potential of your marketing efforts and drive tangible results.

Gain Actionable Insights by saying goodbye to guesswork and make informed decisions based on real data. Maralytics provides you with comprehensive metrics, including sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. Uncover valuable insights into your campaign's performance and identify what truly drives results.

What's the story behind your product?

Maralytics's answer

Maralytics was born out of a desire to help businesses understand and optimize their marketing efforts. The founder of Maralytics recognized the need for comprehensive marketing analytics tool that could provide actionable insights and drive better results from her own experience in running a business. She observed that many businesses struggled to track, measure, and make sense of their marketing activities across various channels and campaigns.

Motivated by this challenge, the founder set out to develop a solution that could simplify marketing analytics and empower businesses to make informed decisions. She assembled a team of talented developers, and marketing experts to bring her vision to life.

Through meticulous research and development, Maralytics was created as a powerful software program that could track, measure, and report on all types of marketing activities, channels, campaigns, and promotions. The team designed the platform to be user-friendly, intuitive, and capable of integrating with popular marketing platforms and systems.

As Maralytics gained traction in the market, businesses began to embrace its capabilities. The platform proved instrumental in helping marketers and business owners understand the impact of their marketing efforts, optimize their strategies, and achieve better results. Word spread quickly about the effectiveness and value Maralytics provided.

Today, Maralytics continues to evolve and innovate, staying at the forefront of marketing analytics technology. It remains committed to its mission of empowering businesses with actionable insights, comprehensive tracking, and user-friendly reporting to drive marketing success. The story of Maralytics is one of passion, innovation, and a dedication to helping businesses thrive in the ever-changing world of marketing.

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Maralytics and Google Analytics

Maralytics Reviews

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Google Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Source: medium.com
Which tools help you to Measure the Success of your Website
Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
Source: qpe.co.in
Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Maralytics mentions (0)

We have not tracked any mentions of Maralytics yet. Tracking of Maralytics recommendations started around Mar 2021.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: 8 months ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: 9 months ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: 9 months ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: 10 months ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: 10 months ago
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What are some alternatives?

When comparing Maralytics and Google Analytics, you can also consider the following products

Facebook Analytics - Facebook's new analytics app on iOS and Android

Matomo - Matomo is an open-source web analytics platform

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Cyclr - Powerful SaaS integration toolkit for SaaS developers - create, amplify, manage and publish native integrations from within your app with Cyclr's flexible Embedded iPaaS.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.