Software Alternatives, Accelerators & Startups

Maralytics VS Google Analytics

Compare Maralytics VS Google Analytics and see what are their differences

Maralytics logo Maralytics

Track, measure & report the ROI outcomes for your marketing campaigns.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • Maralytics Landing page
    Landing page //
    2020-10-06

Maralytics is the ultimate solution for seamlessly integrating your sales data with connected marketing campaigns through its API pathway. With Maralytics, you can unlock valuable insights & optimize your marketing performance effortlessly.

Key features of Maralytics encompass a wide range of metrics & functionalities designed to empower you in your marketing endeavours. These include the ability to track campaign sales revenue, campaign profit, campaign customer results, & campaign ROI percentage. With customized reporting options, you can tailor the data to your specific needs & gain deep insights into the performance of your campaigns.

One of the standout features of Maralytics is its automated tracking of sales. By effortlessly importing the sales value from invoices or payment receipts, you can accurately monitor and analyse the impact of your marketing efforts. Maralytics goes beyond simply tracking paid strategies, allowing you to measure the effectiveness of free marketing strategies as well.

A centralized dashboard brings together all your marketing channels and campaigns in one comprehensive view. From this dashboard, easily access an overview of all your campaigns or segment the data by individual or multiple campaigns. This segmentation provides a granular understanding of each campaign's results & metrics, enabling you to make data-driven decisions with precision.

Maralytics excels in collating multiple data sets to provide you with detailed information that empowers you to track progress, report on performance, & share results with your team. This holistic approach ensures you have a comprehensive understanding of your marketing performance & enables you to optimize your strategies for maximum impact.

Experience the power of Maralytics by saying goodbye to fragmented data & manual tracking processes. Embrace a streamlined approach that brings clarity to your campaigns, empowers decision-making, & drives your marketing success to new heights.

  • Google Analytics Landing page
    Landing page //
    2023-08-26

Maralytics

$ Details
freemium AU$55.0 / Monthly (DIY (Do It Yourself) Subscription)
Release Date
2022 May

Maralytics features and specs

  • Streamline sales tracking
    Effortlessly link each sales transaction to its corresponding marketing campaign in a seamless, one-step process. Works for both free and paid strategies.
  • Maximize campaign measurement
    Centralize and measure all your marketing channels and campaigns on our dashboard. Evaluate the effectiveness of every activity or segment data by individual or multiple campaigns.
  • Gain actionable insights
    Report key metrics including sales, profit, ROI percentage, customer numbers, and costs for both paid and free strategies. Unlock valuable insights into your campaign's performance.

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Maralytics videos

What is Maralytics

More videos:

  • Review - Importance of Marketing Analytics
  • Demo - Maralytics Demonstration

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to Maralytics and Google Analytics)
Analytics
0 0%
100% 100
Marketing
100 100%
0% 0
Web Analytics
0 0%
100% 100
Business Intelligence
100 100%
0% 0

Questions and Answers

As answered by people managing Maralytics and Google Analytics.

Why should a person choose your product over its competitors?

Maralytics's answer

There is no competitors or other software platforms that can capture sales results from marketing activities.

Maralytics provides you with key metrics such as sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. It generates comprehensive reports that offer valuable insights into the effectiveness of your marketing campaigns.

Maralytics allows you to segment and filter your data based on specific criteria such as campaign type, date range, or call-to-action. This segmentation enables you to gain deeper insights into the performance of individual campaigns or specific marketing activities.

How would you describe your primary audience?

Maralytics's answer

Maralytics caters to a diverse audience consisting of businesses and marketing professionals who are eager to gain insights into their marketing efforts. This includes small, medium, and large enterprises across various industries. Marketing managers, digital marketers, and business owners are among the primary audience of Maralytics. They utilize the platform to track and measure the effectiveness of their marketing activities, evaluate different marketing channels, optimize campaigns, and make data-driven decisions to achieve better results. Maralytics is designed to provide valuable analytics and reporting tools that empower marketing professionals and businesses to enhance their marketing strategies and drive success.

What makes your product unique?

Maralytics's answer

Maralytics is the ultimate solution to transform the way you track, measure, and optimize your marketing activities. With our powerful platform, you can unleash the full potential of your marketing efforts and drive tangible results.

Gain Actionable Insights by saying goodbye to guesswork and make informed decisions based on real data. Maralytics provides you with comprehensive metrics, including sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. Uncover valuable insights into your campaign's performance and identify what truly drives results.

What's the story behind your product?

Maralytics's answer

Maralytics was born out of a desire to help businesses understand and optimize their marketing efforts. The founder of Maralytics recognized the need for comprehensive marketing analytics tool that could provide actionable insights and drive better results from her own experience in running a business. She observed that many businesses struggled to track, measure, and make sense of their marketing activities across various channels and campaigns.

Motivated by this challenge, the founder set out to develop a solution that could simplify marketing analytics and empower businesses to make informed decisions. She assembled a team of talented developers, and marketing experts to bring her vision to life.

Through meticulous research and development, Maralytics was created as a powerful software program that could track, measure, and report on all types of marketing activities, channels, campaigns, and promotions. The team designed the platform to be user-friendly, intuitive, and capable of integrating with popular marketing platforms and systems.

As Maralytics gained traction in the market, businesses began to embrace its capabilities. The platform proved instrumental in helping marketers and business owners understand the impact of their marketing efforts, optimize their strategies, and achieve better results. Word spread quickly about the effectiveness and value Maralytics provided.

Today, Maralytics continues to evolve and innovate, staying at the forefront of marketing analytics technology. It remains committed to its mission of empowering businesses with actionable insights, comprehensive tracking, and user-friendly reporting to drive marketing success. The story of Maralytics is one of passion, innovation, and a dedication to helping businesses thrive in the ever-changing world of marketing.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Maralytics and Google Analytics

Maralytics Reviews

We have no reviews of Maralytics yet.
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Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Maralytics mentions (0)

We have not tracked any mentions of Maralytics yet. Tracking of Maralytics recommendations started around Mar 2021.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
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What are some alternatives?

When comparing Maralytics and Google Analytics, you can also consider the following products

Facebook Analytics - Facebook's new analytics app on iOS and Android

Matomo - Matomo is an open-source web analytics platform

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.