Software Alternatives & Reviews

Maralytics VS Looker

Compare Maralytics VS Looker and see what are their differences

Maralytics logo Maralytics

Track, measure & report the ROI outcomes for your marketing campaigns.

Looker logo Looker

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.
  • Maralytics Landing page
    Landing page //
    2020-10-06

Maralytics is the ultimate solution for seamlessly integrating your sales data with connected marketing campaigns through its API pathway. With Maralytics, you can unlock valuable insights & optimize your marketing performance effortlessly.

Key features of Maralytics encompass a wide range of metrics & functionalities designed to empower you in your marketing endeavours. These include the ability to track campaign sales revenue, campaign profit, campaign customer results, & campaign ROI percentage. With customized reporting options, you can tailor the data to your specific needs & gain deep insights into the performance of your campaigns.

One of the standout features of Maralytics is its automated tracking of sales. By effortlessly importing the sales value from invoices or payment receipts, you can accurately monitor and analyse the impact of your marketing efforts. Maralytics goes beyond simply tracking paid strategies, allowing you to measure the effectiveness of free marketing strategies as well.

A centralized dashboard brings together all your marketing channels and campaigns in one comprehensive view. From this dashboard, easily access an overview of all your campaigns or segment the data by individual or multiple campaigns. This segmentation provides a granular understanding of each campaign's results & metrics, enabling you to make data-driven decisions with precision.

Maralytics excels in collating multiple data sets to provide you with detailed information that empowers you to track progress, report on performance, & share results with your team. This holistic approach ensures you have a comprehensive understanding of your marketing performance & enables you to optimize your strategies for maximum impact.

Experience the power of Maralytics by saying goodbye to fragmented data & manual tracking processes. Embrace a streamlined approach that brings clarity to your campaigns, empowers decision-making, & drives your marketing success to new heights.

  • Looker Landing page
    Landing page //
    2023-10-11

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Maralytics

$ Details
freemium AU$55.0 / Monthly (DIY (Do It Yourself) Subscription)
Release Date
2022 May

Maralytics features and specs

  • Streamline sales tracking: Effortlessly link each sales transaction to its corresponding marketing campaign in a seamless, one-step process. Works for both free and paid strategies.
  • Maximize campaign measurement: Centralize and measure all your marketing channels and campaigns on our dashboard. Evaluate the effectiveness of every activity or segment data by individual or multiple campaigns.
  • Gain actionable insights: Report key metrics including sales, profit, ROI percentage, customer numbers, and costs for both paid and free strategies. Unlock valuable insights into your campaign's performance.

Looker features and specs

No features have been listed yet.

Maralytics videos

What is Maralytics

More videos:

  • Review - Importance of Marketing Analytics
  • Demo - Maralytics Demonstration

Looker videos

Looker Review

More videos:

  • Tutorial - How To Use Looker as a Business User
  • Review - Looker Review - Off The Shelf Reviews

Category Popularity

0-100% (relative to Maralytics and Looker)
Employee Rewards And Recognition
Data Dashboard
0 0%
100% 100
Analytics
4 4%
96% 96
Business Intelligence
0 0%
100% 100

Questions and Answers

As answered by people managing Maralytics and Looker.

Why should a person choose your product over its competitors?

Maralytics's answer

There is no competitors or other software platforms that can capture sales results from marketing activities.

Maralytics provides you with key metrics such as sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. It generates comprehensive reports that offer valuable insights into the effectiveness of your marketing campaigns.

Maralytics allows you to segment and filter your data based on specific criteria such as campaign type, date range, or call-to-action. This segmentation enables you to gain deeper insights into the performance of individual campaigns or specific marketing activities.

How would you describe your primary audience?

Maralytics's answer

Maralytics caters to a diverse audience consisting of businesses and marketing professionals who are eager to gain insights into their marketing efforts. This includes small, medium, and large enterprises across various industries. Marketing managers, digital marketers, and business owners are among the primary audience of Maralytics. They utilize the platform to track and measure the effectiveness of their marketing activities, evaluate different marketing channels, optimize campaigns, and make data-driven decisions to achieve better results. Maralytics is designed to provide valuable analytics and reporting tools that empower marketing professionals and businesses to enhance their marketing strategies and drive success.

What makes your product unique?

Maralytics's answer

Maralytics is the ultimate solution to transform the way you track, measure, and optimize your marketing activities. With our powerful platform, you can unleash the full potential of your marketing efforts and drive tangible results.

Gain Actionable Insights by saying goodbye to guesswork and make informed decisions based on real data. Maralytics provides you with comprehensive metrics, including sales, profit, ROI percentage, customer numbers, and costs associated with both paid and free strategies. Uncover valuable insights into your campaign's performance and identify what truly drives results.

What's the story behind your product?

Maralytics's answer

Maralytics was born out of a desire to help businesses understand and optimize their marketing efforts. The founder of Maralytics recognized the need for comprehensive marketing analytics tool that could provide actionable insights and drive better results from her own experience in running a business. She observed that many businesses struggled to track, measure, and make sense of their marketing activities across various channels and campaigns.

Motivated by this challenge, the founder set out to develop a solution that could simplify marketing analytics and empower businesses to make informed decisions. She assembled a team of talented developers, and marketing experts to bring her vision to life.

Through meticulous research and development, Maralytics was created as a powerful software program that could track, measure, and report on all types of marketing activities, channels, campaigns, and promotions. The team designed the platform to be user-friendly, intuitive, and capable of integrating with popular marketing platforms and systems.

As Maralytics gained traction in the market, businesses began to embrace its capabilities. The platform proved instrumental in helping marketers and business owners understand the impact of their marketing efforts, optimize their strategies, and achieve better results. Word spread quickly about the effectiveness and value Maralytics provided.

Today, Maralytics continues to evolve and innovate, staying at the forefront of marketing analytics technology. It remains committed to its mission of empowering businesses with actionable insights, comprehensive tracking, and user-friendly reporting to drive marketing success. The story of Maralytics is one of passion, innovation, and a dedication to helping businesses thrive in the ever-changing world of marketing.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Maralytics and Looker

Maralytics Reviews

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Looker Reviews

Embedded analytics in B2B SaaS: A comparison
Similar to Holistics also Metabase is a BI tool at its core. It however feels nothing like Looker and has a unique feel to it. It felt quite intuitive how its set-up but there’s still quite a steep learning curve, even for a well-seasoned data professional. Also Metabase offers an iFrame implementation for embedding. An added advantage of Metabase is that they are...
Source: medium.com
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Like Looker, Ploty doesn’t list its pricing on the official website. You’ll have to complete their web form and speak with a team member to receive a custom price quote. When completing the form, you’ll have to mention whether you’re a professional or a student.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
Tableau, Trevor.io and Metabase can work as Looker alternatives. We also wrote an article on customer-Hosted Looker alternatives.
Source: trevor.io
Top 10 Data Analysis Tools in 2022
Looker Looker provides embedded analytics for users; speeding up the creation of data-driven applications. Looker Enterprise can cost up to $5,000 per month. Looker is a cloud-based data analysis platform that can provide medium to large-sized companies with all they need for data analysis. However, Looker is limited to working with SQL databases.
Best Google Data Studio Alternatives (Self-Service BI)
Looker is a modern analytics and BI platform that enables users to integrate, explore, and visualize data. Looker is primarily deployed in the cloud. Core to its approach is its data modeling language, LookML, in which data analysts write code to define business metrics and manipulate data. The platform supports a wide range of data sources and visualizations and can be...

Social recommendations and mentions

Based on our record, Looker seems to be more popular. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Maralytics mentions (0)

We have not tracked any mentions of Maralytics yet. Tracking of Maralytics recommendations started around Mar 2021.

Looker mentions (14)

  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the folders if you have set the permissions correctly for each folder). Source: about 1 year ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins that can make Kimball warehouses hard to navigate for business users. - Source: dev.to / over 1 year ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / about 2 years ago
  • I'm a dev ID 10 T please help me
    Dashboard: I like to use Datastudio because it's easy (just like using google sheets), but you can also try out Looker. Source: over 2 years ago
  • The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost
    For Growth and larger, I would recommend Looker. The only reason I wouldn't recommend it for the smaller company stages is that the cost is much higher than alternatives such as Metabase. With Looker, you define your data model in LookML, which Looker then uses to provide a drag-and-drop interface for end-users that enables them to build their own visualizations without needing to write SQL. This lets your... - Source: dev.to / over 2 years ago
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What are some alternatives?

When comparing Maralytics and Looker, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Facebook Analytics - Facebook's new analytics app on iOS and Android

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

Cyclr - Powerful SaaS integration toolkit for SaaS developers - create, amplify, manage and publish native integrations from within your app with Cyclr's flexible Embedded iPaaS.

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile